Roofing Leads

Generating Roofing Leads can be tough!  But, do to the nature and price point of roofing contracts, a single roofing lead can lead to tens of thousands of dollars worth of revenue.  So, what are the best ways to get roofing leads?

Option #1: Google Local Service Ads (GLSA):

If you’re a smaller roofing company, using Google Local Service Ads is probably the easiest and most affordable option for you.  Simply go to the Google Local Service Ads Website and apply to be a part of their program.  You can get started for a reasonable amount of money, you only pay for the calls that you receive, and you can even ask for a refund on calls that are off the mark.

Option #2: SEO

Writing high quality content can be the gift that keeps giving.  For myself here at Lead PPC, I write about 1 article per day.  Last year, I wrote about 300 articles in total.  And, even though I spend about $3,000 / mo. on Google Ads, I get about 3X as many leads organically for free from content that I have produced.  The main thing that I do is publish the article on WordPress and then submit it immediately on Google Search Console.  I also really try to pay attention to what my # of impressions are each day on Google Search Console.  If I’ve missed a few days of writing content and my impressions start to dip, then I make sure to be more consistent in the future.

For instance, all of these dips in impressions that you see in the image below are from me not being consistent with my content publishing.  When I see those, I know I need to get back on it and write that article each day.

Roofing Leads Google Search Console

Option #3: Google Ads

Long term, running Google Ads consistently at high volume can be one of the best ways to drive consistent new sales for  your business.  It’s the equivalent of running ads on DoorDash if you’re a restaurant.  For the restaurants that I own, anywhere between 40-100% of my orders come from DoorDash, and I would never consider not running ads on DoorDash.

Likewise, if I owned a roofing company, I wouldn’t hesitate at all to run ads on Google Ads.  Even if you just start with a $1,000 / mo. ad budget going after either [Exact Match] terms or using Performance Max campaigns, with time you can potentially build up a great asset for you and your business that continues to produce consistently.

Option #4: Hire An Agency

Here at Lead PPC, we currently are only taking on roofing companies that are franchises, as it’s hard for us to work with individual roofing companies at the moment.  But, having a good agency in your back pocket can be extremely helpful.

If you’re looking for a list of quality roofing lead generation companies, here’s a list that we put together that might help you:

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post How To Get Roofing Leads appeared first on Lead PPC.

Roofing Lead Generation Companies

When it comes to Roofing Lead Generation Companies, there are a lot of them out there.  However, not all roofing lead generation companies are equal.  And, even among the top lead generation companies, certain ones might be a better fit for you than others.

Here’s our take on who the Top 5 Roofing Lead Generation Companies are:

Top 5 Roofing Lead Generation Companies

#1 – Roofer Elite

Roofer Elite works specifically with roofing companies to provide Custom Websites, Advertising, Branding, Remarketing, SEO, Custom Landing Pages, Live Notifications, and most importantly, Leads.  Their website only shows 3 people on their team (Co-Founders Chad Riddersen and Raymond Fong along with Brandon Metten who is their Project Specialist).  They have a great Resources section of their website which has tools for Google My Business, Yelp, and an SEO Site Audit.

#2 – RoofClaim

RoofClaim offers exclusive leads for $99 each and has helped sell 10,000+ jobs across 11 states.  Their setup is a little bit different than a typical digital marketing agency, but if you’re a roofing contractor tired of knocking doors, RoofClaim may be a company worth engaging with.

#3 – CraftJack

CraftJack has driven over 3 million leads across a variety of home service inches.  Leads are call verified and cost between $13-72 per lead depending on which type of roofing service you signed up for and how quickly you call the lead.  CraftJack works in many home service niches including Acousing Ceiling, Appliance, Appraisal, Architect, Awnings, Carpenters, Cleaning, Decking, Designers, Disability Services, Deaperies, Drywall & Insulation, Electrical, Elevator, Excavation, Fencing, Fire Damage, Fireplace & Wood Stoves, Flooring, Garage, General Contractor, Gutter, Handyman, Home Building, Home Improvement, Home Inspection, Home Theater, and of course Roofing.

#4 – Lead PPC

We’ve been working in the home services industry for about 10 years and drive leads for some of the largest home services franchises in the United States.  If you’re a franchisee of a roofing franchise or a franchisor who needs either more local leads for your franchised locations or more franchise development leads, then we’ll be the best fit for you.

#5 – 99Calls.com

99Calls.com provides roofing leads for $49 via SEO.  So, you basically pay them $49 / mo. plus an initial $299 setup fee.  Then, you pay them $49 for each organic lead that comes through your website.  This type of a setup has its benefits when you are initially getting your website up and running.  But, once you get above about 10-20 leads per month, you’re probably better off working with a normal SEO company.  They also provide Google PPC and Google LSA services.  Just be careful that you don’t get stuck in a long contract that you have to continue to pay for leads from your own website.

Roofing Lead Generation: Strategies for Success

Growing a roofing business relies heavily on lead generation – the process of attracting potential customers who might be interested in the products or services your company provides. In the digital age, roofing lead generation becomes both a challenge and an opportunity, with the internet providing numerous avenues to reach potential clients.

The Importance of a Strong Online Presence

In this digital era, most people turn to the internet to find services they need – including roofing services. A strong online presence is no longer a luxury, it’s a necessity. This includes a professional website, active social media profiles, and a robust presence on review platforms.

SEO: Your Secret Weapon

Search Engine Optimization (SEO) is vital for roofing businesses. SEO helps your website rank higher in search engine results, increasing your visibility to potential leads. Local SEO specifically can help your business appear in local search results, capturing the audience in your service area.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising can be a fast track to generating leads. Carefully targeted PPC campaigns can put your business in front of potential customers when they’re actively looking for roofing services.

Social Media Marketing

Social media platforms like Facebook, Instagram, LinkedIn, and others offer a unique opportunity to engage with potential customers. These platforms can be used to showcase your previous work, share customer testimonials, and interact directly with your audience.

Lead Generation Services

Several companies specialize in lead generation for specific industries, including roofing. These services can save you time and effort, but it’s essential to ensure they provide high-quality, exclusive leads.

In conclusion, roofing lead generation is a multifaceted process involving a strong online presence, SEO, PPC advertising, social media marketing, and potentially the use of lead generation services. By investing in these strategies, your roofing business can attract more leads, convert more sales, and ultimately, grow. Remember, the key to successful lead generation is consistency and quality. Keep refining your process until you find what works best for your business.

If you are looking for a roofing lead generation agency, we would love to talk with you!  Simply go to our Contact Us form and fill it out in order to schedule an appointment online to discuss your lead generation needs.  Thanks!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post Top 5 Roofing Lead Generation Companies appeared first on Lead PPC.