Top 10 Solar Lead Generation Companies

Solar Lead Generation is an extremely niche industry, so much so that many solar companies opt to completely neglect solar digital marketing and instead recruit a team of door knocking salesmen (usually from Utah) to grind sales 1 by 1, door by door.  My nephew actually does this full-time, and it’s not a bad gig if you’re an 18-25 year old kid who is looking to make some cash while you go to school and figure out next steps in life.

If you’re looking for some alternatives to door knocking and don’t want to be overly reliant upon it (like many pest control, alarm system, and satellite companies), then here’s our take on who the Top 10 Solar Lead Generation Companies are:

Top 10 Solar Marketing Agencies

Solar Digital Marketing Lead Generation Tips

In the evolving solar industry, developing an effective digital marketing strategy is a crucial step towards business success. With an ever-growing number of solar companies vying for consumer attention, standing out in the digital landscape is paramount. Here are some key tips for successfully generating leads in solar digital marketing.

Tip #1 – Optimize Your Website

Your website is the digital face of your business. Ensure it is user-friendly, mobile-optimized, and equipped with clear calls to action (CTAs). A well-optimized, responsive website can significantly improve your search engine rankings, ensuring your business is easily found by potential clients.

Tip #2 – Leverage SEO Techniques

Search Engine Optimization (SEO) plays a vital role in enhancing your online visibility. Identifying and implementing the right keywords in your content can help your website rank higher in search engine results, attracting more traffic and potential leads.

Tip #3 – Utilize Social Media Platforms

Social media platforms are valuable tools for increasing your brand’s visibility and reaching a larger audience. Sharing informative, engaging content about solar energy and its benefits can entice followers and generate leads.

Tip #4 – Invest in Content Marketing

High-quality, relevant content can demonstrate your credibility and expertise in the solar industry. Blogs, infographics, videos, and e-books can provide valuable information to your audience, encouraging them to engage with your brand.

Tip #5 – Monitor and Analyze Performance

Digital marketing isn’t a set-it-and-forget-it strategy. Constant monitoring and analysis of your campaigns will help you understand what’s working and what needs improvement. Tools like Google Analytics can provide insightful data to guide your marketing decisions.

By implementing these tips in your digital marketing strategy, you can effectively generate leads and achieve your business goals in the solar industry. Remember, consistency is key in digital marketing – so, keep experimenting, learning, and optimizing your strategies for the best results.

If you are looking for a solar lead generation agency, we would love to talk with you!  Simply go to our Contact Us form and fill it out in order to schedule an appointment online to discuss your lead generation needs.  Thanks!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Top Solar Marketing Agencies

This article is designed to provide guidance for solar companies that are looking to hire a solar marketing agency.  Here’s our take on who the Top 10 Solar Marketing Agencies are so that you can sift through the noise and work with an agency that actually has experience with solar lead generation:

Top 10 Solar Marketing Agencies

#1 – Solar Media Team

Solar Media Team is unique in that they are the largest provider of 100% contact rate solar leads in the US and their sole purpose is to provide leads with a 100% contact rate in order to provide a high ROI and low cost per sale. Their live solar lead transfers typically include information regarding FICO Scores, Income, Home’s Sun Exposure, Homeowner, Power Company Plans, etc. Their leads are exclusive to you. In addition to solar lead generation, they also provide Custom Call Campaigns, Marketing Consulting, and Sales Training.

#2 – Helios

Helios is a solar only marketing agency out of Redding, CT. Some of their clients include Solvana, Premier Improvements Solar, SEM Power, Impact Energy, and Pisgah Energy. Their services include SEO, YouTube Ads, Videos, and Commercial Solar Leads. In one of their case studies, Helios has a 80% contact-made rade, 60% appointment-set rate, and had 180 appointments booked over three months.

#3 – RELLO

While RELLO’s entire book of business isn’t solar, a huge chunk of it is. Some of their clients include Sunrun, Blue Raven Solar, Solect, and Gardner Energy. Their services include Digital Marketing, Martech & Data Science, Creative & Brand Strategy, Paid Media, Web Development & Technology, and Social & Content.

#4 – Lead PPC

We began providing PPC services for solar companies since 2014. Most of what we do is on Google Ads and Meta Ads, although YouTube Ads can work as well. About 25% of our book of business is in working with home service companies. If you are a franchisor or have multiple locations, then we would be an ideal fit to work with you for PPC ads.

#5 – Blue Corona

Blue Corona is one of the largest and most reputable home service marketing agencies in the marketplace. They made both the Inc 5000 and the Inc 500. Their services include Digital Marketing, SEO, PPC, Google LSA, Local SEO, Email Marketing, Yelp Ads, Ad Tracking & Reporting, Digital Competitive Analysis, Lead Recovery, Website Chat Servcies, Lead Capture Live, Website Design, Social Media Marketing, and OTT Advertising. They are a true full-service agency for the home services community. Blue Corona has over 130 staff members on their team.

#6 – Disruptive Advertising

Disruptive is one of my favorite PPC marketing agencies out there. They have experience in most markets and have managed over $1B in ads in a variety of industries. Like most home service niches, solar is one that Disruptive has the capabilities to deliver quality leads on.

#7 – Thrive

Thrive is similar to Blue Corona except that they work in more industries outside of just home services. I would list all of their services, but it’s literally too lengthy to list here. In short, they are a full-service marketing agency that works in every major niche of marketing.

#8 – Alecan Marketing Solutions

Alecan works with Solar Companies, Medical Spas, Wedding Venues, Medical & Healthcare, Home Services, Legal, and other Small Businesses. They have generated over 10,000 home services leads and have worked with companies like Sunnova.

#9 – Hook Agency

Hook Agency does a lot in the roofing space with companies such as The Roofing Academy, RoofCon, and Roofle. And, the solar arm of their marketing business seems to be an extension of that. Services include Search Engine Optimization, Website Design, Paid Ad Management, and a few other services.

#10 – Avalaunch Media

Like many of the top marketing agencies in the US, Avalaunch’s main headquarters is in Utah, and they have an additional office in San Francisco. Their services include SEO, PPC, YouTube Ads, Connected TV Advertising, Programmatic Advertising, B2B Lead Generation, Radio, TV, and Billboard advertising. They also have some great Podcasts.

How To Close More Deals Through Quality Solar Leads

In the bustling, sun-powered world of solar energy sales, the quality of your leads can make or break your business. High-quality solar leads translate into more successful deals, driving profitability and growth for your company. But how do you ensure that you are acquiring top-tier solar leads? Let’s explore some practical strategies to help you improve lead quality and close more deals.

Cultivate Strong Relationships with Your Lead Sources

One of the first steps toward securing high-quality solar leads is building strong relationships with your lead sources. Whether these are industry associations, online platforms, or local business networks, developing a rapport with these entities can give you access to more qualified leads. Remember, the tighter your relationship with your sources, the more likely they are to send quality leads your way.

Invest in a Robust CRM System

Managing leads can be a complex task. That’s why investing in a robust Customer Relationship Management (CRM) system is crucial. A well-implemented CRM system can help you track leads, manage customer interactions, and identify potential opportunities. By leveraging a CRM, you can ensure that no lead slips through the cracks and every potential client receives the attention they need.

Leverage Digital Marketing Techniques

In today’s digital age, online marketing is a powerful tool for generating high-quality leads. SEO, targeted advertising, and social media marketing can all be used to attract prospects who are genuinely interested in solar energy solutions. By targeting these individuals with tailored, engaging content, you can convert them into promising leads.

Provide Exceptional Customer Service

Finally, remember that quality leads come from satisfied customers. Offering superior customer service can help you not only retain current clients, but also attract new ones. When your customers feel valued and appreciated, they are more likely to recommend your services to others, creating a steady flow of quality leads.

In conclusion, obtaining quality solar leads isn’t about luck — it’s about strategic planning and diligent execution. By cultivating relationships, investing in CRM, leveraging digital marketing, and providing exceptional customer service, you can close more deals and drive your solar energy business to new heights.

Need Help?

If you need help testing Google and/or Facebook ads for your business, please fill out our Contact Us form. We would be glad to help.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Solar PPC

Tips To Getting Solar Leads

Looking for Solar PPC Advertising Strategies?  If you’re reading this article, it’s probably because you’re wanting to get serious about driving leads online, and you’ve heard that PPC (Pay-Per-Click) is the fastest or best way of doing that.  Indeed, PPC is one of the major keys to any solar advertising strategy. 

Especially with the onset of the Corona Virus, more and more solar companies are looking for ways to generate high quality solar leads online since door knocking is not necessarily much of a viable option anymore.

Well, if this is the case, then you’ve come to the right place.

Let’s talk about some tips to driving high quality solar leads via PPC.

Experience Matters

Having managed over $10,000,000 in ads, we’ve learned a thing or two about what works and what doesn’t.

So, prior to engaging with a solar advertising agency, make sure you understand what industries they focus on.  Have they ever done solar PPC before, or will you be their first customer?  What kind of experience do they have with home service lead generation in general?  And, can they send you some examples of their solar landing pages?

Start With Google & Facebook/Instagram First

Our recommendation is to start with Google Ads and Facebook Ads, at least initially. With time, you can look at expanding into the Bing/Yahoo Network, LinkedIn, YouTube, AdRoll, Twitter, and other networks. But, start with Google and Facebook.  That’s where most of the traffic is, and doing both concurrently will give you a good mix of people searching with intent (Google) versus home owners that might be interested in solar panels (Facebook/Instagram).

Keep in mind that Google tends to have a slightly more expensive Cost Per Lead than say, Facebook. But, the lead quality in general is better than the other networks, as people tend to have a higher intent and further along in the purchasing process.

However, with both Google and Facebook, landing pages are extremely important. If you just send your leads to your existing solar SEO-driven website, your Cost Per Lead (CPL) is going to be way higher than it need to be.  So, you’ll need to use some type of a service such as Unbounce, Leadpages, or Instapage and design a landing page that is focused solely on converting PPC traffic into leads.  This means no navigation and a strong call-to-action to fill out a form or call you.  If your click-to-lead conversion rate is less than 10% you’re doing it wrong.  If it’s over 30%, then congratulations, you’re rocking it!

Google Match Types

On Google, be really careful with your keyword syntax. One of the big mistakes we see is people using general broad match for their match types. Don’t do that. It’s a huge mistake that will cause most of your budget to get eaten up by things that are hardly relevant.

This is another area that can really drive up your Cost Per Lead. Take the time to use proper syntax within Google so that you don’t overpay for the wrong types of clicks.

Don’t Use Broad Match

Instead, focus on broad match modifier and exact match terms. For, example, your keywords should look something like this:

+solar +company

+solar +companies +near +me

[solar service provider]

[las vegas solar companies]

Your keywords should NOT look like this:

solar companies

las vegas solar companies

Keyword Bids

From there, you want to make sure that your bids are correct on Google. We usually recommend between $4- $12 for your bids. If you bid lower than about $3.00, you probably won’t get many clicks. If you bid over $12, your cost per lead will probably be too high.

With Facebook, it is more important that you have really good pictures and ad copy than it is to set manual bids.  If you write good ads and choose the right audiences, Facebook will take care of the rest. 

Landing Page Conversion Rates

Next comes landing page conversion rates. You’re going to want your landing pages to convert at between about 10-30%. So, 1 out of every 5 to 10 clicks should turn into a lead on Google.  With Facebook, your conversion rates may be lower, but your Cost Per Lead should be less than Google.

Cost Per Lead

We recommend shooting for a target Cost Per Lead on Google and Facebook of between $20 – $60. Sometimes you can go a bit higher than that, but if you’re over $100, it’s going to be expensive to bring on new solar customers.  

Branded Terms

In addition to industry terms, you may want to advertise on your brand name on Google. Avoid Display Campaigns on Google until you get Facebook ads working for you.

Facebook Lead Ads Vs. Landing Pages

Facebook tends to have cheaper leads. If you can avoid it, don’t use Lead Ads. Instead just use mobile friendly landing pages with a web form above the fold of the web page and no links on the page. Almost all of your clicks are going to come from mobile devices on Facebook and Instagram.

Audience Selection

Audience targeting is key for success. Try to target home owners that have money and are interested in solar.

Recommended Initial Budgets

You don’t need huge budgets to start advertising your solar company via PPC. We have a lot of groups that spend between $750 – $2,000 / mo. on their ad budgets and perform just fine, even with brand new emerging solar companies.

Need Help?

Have a question or want someone to just do it for you? Feel free to reach out and we can help!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post Solar PPC Advertising Strategies appeared first on Lead PPC.

Top Solar Advertising Ideas

Need More Solar Customers?

Looking to door knock in 2023? You might want to rethink that strategy.  Here are some top solar advertising ideas worth considering.

As I’m sure that you are aware, COVID-19 has changed everything.  And, solar is no different.

Luckily, more people are at home and working from home than ever, so anything that has to do with health care or home services is doing REALLY.  The trick is, how do you reach this massive audience that no longer wants you to ring their doorbell.

Well, just like everything else, the internet is the key.

Now is the time to leverage every online lead source that you can get to profitably work for you (assuming you have the operational bandwidth to keep up with the demand).

So, let’s get real about about what works, what doesn’t, and what you should look for so you don’t spend an arm and a leg on mediocre solar advertise advertising efforts.

Solar Advertising Overview

As you start down the path of evaluating various solar advertising channels, there are two primary Key Performance Indicators (KPIs) that you will want to be aware of.

The first KPI is Cost Per Lead (CPL). As a matter of fact, regardless of whether you are vetting potential vendors for SEO, PPC, Door Knocking, PR, etc., it would make sense to take a moment and ask the potential vendor what their average CPL is all-time across all of their solar clients.

For our company, Lead PPC, for instance, we average a CPL of around $32. This is typically what you might find with online solar lead generation companies (which usually range between about $18-$70 per lead, depending on the vendor. But, within the PPC space (advertising agencies that drive leads online via Google Ads, Facebook Ads, Bing/Yahoo Ads, LinkedIn Ads, etc.), this is extremely low with many vendors averaging between about $50-$100 per lead.

The second KPI to really take a look at is Cost Per Sale (CPS). Most solar companies are looking for a CPS that is somewhere in the range of $25-$600. So, any vendor that is higher than this is probably not worth it.

We Are Specialists

We are an ad agency that specializes in a handful of industries, solar being one of them. We get a lot of requests from potential clients outside of our target industries, but we try to stay as focused as possible on what we do best.

Solar advertising is an extremely niche market. When it comes to solar advertising, usually solar companies are limited by their budgets in regard to how much money they can afford to spend to acquire new franchisees, especially during the summer sales season. This being the case, it is extremely important that you put your initial solar advertising dollars into mediums that generate not only leads but actual solar sales for your business.

For this reason, we recommend that you focus your initial solar advertising dollars on mediums such as Google and Facebook, which tend to be 1/2 to 1/4 of the cost of mediums such as online solar lead generation companies. By concentrating your initial ad dollars in areas that have a high ROI, this will help generate additional revenue that can be used later to drive solar customers via other mediums.

How Do We Generate Leads?

How do we do this? We generate leads online primarily through Google Ads and Facebook Ads. Some of our clients also advertise on the Bing/Yahoo and LinkedIn networks.

Google tends to have the highest quality leads. Facebook tends to have the cheapest leads and highest lead volume available. With Facebook, however, we recommend that you import your highest quality leads that you have ever generated into Facebook and use those as Lookalike Audiences, so that Facebook has a better idea for their machine learning algorithm as to who actually is a good candidate for your business.

Advertising Budgets

Advertising on these types of terms with Google is extremely easy; even showing up in one of the top spots doesn’t cost much and can be done on a relatively cheap budget ($900 – $1,500 / mo). We usually recommend starting with an initial Google Ads budget of around $30 / day or $900 / mo.  On the Facebook / Instagram Ads side of things, a budget of $20 / day or $600 / mo. is a good place to start.

The primary reason that you want to start small is that your least efficient franchise advertising dollars are right at the beginning when you start.  So, it is important to start by honing in both your Cost Per Lead and your lead quality prior to expanding.  Once you are getting the types of franchise candidates that you are seeking, then it’s just a matter of either turning up your ad budget or sliding over ad budget from less effective keywords or audiences over to those that are converting best for you.

Facebook Works As Well

Another great network to find prospective solar sales is Facebook. In fact, you can usually get leads on Facebook for between $10-$40. The key is to target people in your desired locations who are home owners and actually interested in solar for their home. One thing that we have found that is very helpful is using Lookalike Audiences of your current solar customers or top leads that you have generated all-time. Facebook’s Artificial Intelligence is powerful. So, make sure to leverage that in your lead generation process so that you are finding new solar customers that are similar to those that have already come onboard.

Scalable Lead Sources

The great thing about dialing in lead sources such as Google and Facebook is that you can expand them over time, and they tend to be cheaper than other sales sources, such as door knocking. But, to be honest, more than half of our clients use lead sources besides just us. If you can get the right conventional advertising mediums working for you, then great! And, if you can figure out some word-of-mouth strategies that work for you, then you should use those as well.

Cost Per Sale

We find that it costs between about $250 – $600 in ad spend to acquire a new solar customer. This is cheaper than door knocking, which has a lot of moving pieces and requires a staff of people to handle day in and day out. At the end of the day, you want to diversify your lead sources and also try to generate as many sales as you can for the cheapest price.

Higher Quality Leads

The feedback that we get from our customers is that because our leads are exclusive to our clients, they are able to get in touch with a high percentage of them, as opposed to online lead generation companies, who resell their leads up to 5-10 times. Let’s face it. Nothing burns out sales reps like calling bunk leads that weren’t really interested in the first place. By tracking the keywords and audiences that lead to each high quality lead, we try to continually increase the quality of the leads as they come through.

Need Help?

If you are interested in using our services, please let us know. We would love to help you!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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How to Get Solar Leads A Step-By-Step Guide

Solar lead are one of the most in-demand types of leads on the planet.  In this article, we’ll walk through How To Get Solar Leads.  According to Google Keyword Planner (a part of Google Ads), the term “solar leads” gets about 1,600 monthly searches which is more than any other major type of home service category including roofing leads (1,300), construction leads (1,000), contractor leads (880), and even HVAC leads (720).

Solar Leads Google Monthly Searches

Top 10 Agencies For Driving Solar Leads Via Google Ads And Meta Ads:

Some of the highest quality leads that you can get come from the Google Ads and Meta Ads advertising networks.  Oftentimes these are people who are typing in terms like “best solar companies” or “solar company near me” and will go with one of the top recommendations that shows up from Google.

Some solar companies are able to figure out Google and Meta Ads on their own, but for most it’s  helpful to hire an agency that specializes in solar lead generation.  Here’s our take on who the top agencies are that provide solar leads:

Top 10 Solar Marketing Agencies

What Are The 5 Best Ways To Drive Solar Leads?

In the rapidly evolving renewable energy market, generating high-quality solar leads has become a cornerstone of any successful business strategy. In this fiercely competitive space, businesses must employ a range of innovative tactics to reach potential customers and convert them into viable sales opportunities.

#1 – Leverage Digital Marketing

Digital marketing has become the lynchpin of any lead generation strategy. Utilizing search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising can significantly increase your online visibility, driving more traffic to your website and subsequently increasing the number of potential leads.

#2 – Engage in Social Media Marketing

Social media platforms are a rich repository of potential leads. Engaging content posted on these platforms can incite interest in your products and services. Utilize platforms such as Facebook, Twitter, and Instagram to share informative content, customer testimonials, and promotional offers.

#3 – Offer Referral Programs

Referral programs are a powerful tool for driving solar leads. By incentivizing your existing customer base to refer your services to their acquaintances, you can tap into a network of potential clients who are likely to trust a recommendation from someone they know.

#4 – Attend Trade Shows and Networking Events

Trade shows and networking events provide opportunities to interact directly with potential customers. By showcasing your products and offering free consultations to attendees, you can generate immediate interest and drive leads.

#5 – Collaborate with Influencers

Partnering with influencers who have a strong presence in the renewable energy sector can significantly boost your lead generation efforts. An endorsement from a trusted figure can lend your brand credibility and help to attract potential leads.

To conclude, generating quality solar leads requires a multifaceted approach that integrates digital marketing, social media engagement, referral programs, networking events, and influencer collaborations. By implementing these strategies, businesses can connect with potential customers on multiple fronts, driving lead generation and fueling business growth.

If you are looking for a solar lead generation agency, we would love to talk with you!  Simply go to our Contact Us form and fill it out in order to schedule an appointment online to discuss your lead generation needs.  Thanks!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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