What Are The Top 10 Solar Marketing Agencies?
This article is designed to provide guidance for solar companies that are looking to hire a solar marketing agency. Here’s our take on who the Top 10 Solar Marketing Agencies are so that you can sift through the noise and work with an agency that actually has experience with solar lead generation:
#1 – Solar Media Team
Solar Media Team is unique in that they are the largest provider of 100% contact rate solar leads in the US and their sole purpose is to provide leads with a 100% contact rate in order to provide a high ROI and low cost per sale. Their live solar lead transfers typically include information regarding FICO Scores, Income, Home’s Sun Exposure, Homeowner, Power Company Plans, etc. Their leads are exclusive to you. In addition to solar lead generation, they also provide Custom Call Campaigns, Marketing Consulting, and Sales Training.
#2 – Helios
Helios is a solar only marketing agency out of Redding, CT. Some of their clients include Solvana, Premier Improvements Solar, SEM Power, Impact Energy, and Pisgah Energy. Their services include SEO, YouTube Ads, Videos, and Commercial Solar Leads. In one of their case studies, Helios has a 80% contact-made rade, 60% appointment-set rate, and had 180 appointments booked over three months.
#3 – RELLO
While RELLO’s entire book of business isn’t solar, a huge chunk of it is. Some of their clients include Sunrun, Blue Raven Solar, Solect, and Gardner Energy. Their services include Digital Marketing, Martech & Data Science, Creative & Brand Strategy, Paid Media, Web Development & Technology, and Social & Content.
#4 – Lead PPC
We began providing PPC services for solar companies since 2014. Most of what we do is on Google Ads and Meta Ads, although YouTube Ads can work as well. About 25% of our book of business is in working with home service companies. If you are a franchisor or have multiple locations, then we would be an ideal fit to work with you for PPC ads.
#5 – Blue Corona
Blue Corona is one of the largest and most reputable home service marketing agencies in the marketplace. They made both the Inc 5000 and the Inc 500. Their services include Digital Marketing, SEO, PPC, Google LSA, Local SEO, Email Marketing, Yelp Ads, Ad Tracking & Reporting, Digital Competitive Analysis, Lead Recovery, Website Chat Servcies, Lead Capture Live, Website Design, Social Media Marketing, and OTT Advertising. They are a true full-service agency for the home services community. Blue Corona has over 130 staff members on their team.
Disruptive is one of my favorite PPC marketing agencies out there. They have experience in most markets and have managed over $1B in ads in a variety of industries. Like most home service niches, solar is one that Disruptive has the capabilities to deliver quality leads on.
#7 – Thrive
Thrive is similar to Blue Corona except that they work in more industries outside of just home services. I would list all of their services, but it’s literally too lengthy to list here. In short, they are a full-service marketing agency that works in every major niche of marketing.
Alecan works with Solar Companies, Medical Spas, Wedding Venues, Medical & Healthcare, Home Services, Legal, and other Small Businesses. They have generated over 10,000 home services leads and have worked with companies like Sunnova.
#9 – Hook Agency
Hook Agency does a lot in the roofing space with companies such as The Roofing Academy, RoofCon, and Roofle. And, the solar arm of their marketing business seems to be an extension of that. Services include Search Engine Optimization, Website Design, Paid Ad Management, and a few other services.
#10 – Avalaunch Media
Like many of the top marketing agencies in the US, Avalaunch’s main headquarters is in Utah, and they have an additional office in San Francisco. Their services include SEO, PPC, YouTube Ads, Connected TV Advertising, Programmatic Advertising, B2B Lead Generation, Radio, TV, and Billboard advertising. They also have some great Podcasts.
How To Close More Deals Through Quality Solar Leads
In the bustling, sun-powered world of solar energy sales, the quality of your leads can make or break your business. High-quality solar leads translate into more successful deals, driving profitability and growth for your company. But how do you ensure that you are acquiring top-tier solar leads? Let’s explore some practical strategies to help you improve lead quality and close more deals.
Cultivate Strong Relationships with Your Lead Sources
One of the first steps toward securing high-quality solar leads is building strong relationships with your lead sources. Whether these are industry associations, online platforms, or local business networks, developing a rapport with these entities can give you access to more qualified leads. Remember, the tighter your relationship with your sources, the more likely they are to send quality leads your way.
Invest in a Robust CRM System
Managing leads can be a complex task. That’s why investing in a robust Customer Relationship Management (CRM) system is crucial. A well-implemented CRM system can help you track leads, manage customer interactions, and identify potential opportunities. By leveraging a CRM, you can ensure that no lead slips through the cracks and every potential client receives the attention they need.
Leverage Digital Marketing Techniques
In today’s digital age, online marketing is a powerful tool for generating high-quality leads. SEO, targeted advertising, and social media marketing can all be used to attract prospects who are genuinely interested in solar energy solutions. By targeting these individuals with tailored, engaging content, you can convert them into promising leads.
Provide Exceptional Customer Service
Finally, remember that quality leads come from satisfied customers. Offering superior customer service can help you not only retain current clients, but also attract new ones. When your customers feel valued and appreciated, they are more likely to recommend your services to others, creating a steady flow of quality leads.
In conclusion, obtaining quality solar leads isn’t about luck — it’s about strategic planning and diligent execution. By cultivating relationships, investing in CRM, leveraging digital marketing, and providing exceptional customer service, you can close more deals and drive your solar energy business to new heights.
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Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.