How To Get Solar Leads

How to Get Solar Leads A Step-By-Step Guide

How to Get Solar Leads A Step-By-Step Guide

Solar lead are one of the most in-demand types of leads on the planet.  In this article, we’ll walk through How To Get Solar Leads.  According to Google Keyword Planner (a part of Google Ads), the term “solar leads” gets about 1,600 monthly searches which is more than any other major type of home service category including roofing leads (1,300), construction leads (1,000), contractor leads (880), and even HVAC leads (720).

Solar Leads Google Monthly Searches

Solar Leads Google Monthly Searches


Top 10 Agencies For Driving Solar Leads Via Google Ads And Meta Ads:

Some of the highest quality leads that you can get come from the Google Ads and Meta Ads advertising networks.  Oftentimes these are people who are typing in terms like “best solar companies” or “solar company near me” and will go with one of the top recommendations that shows up from Google.

Some solar companies are able to figure out Google and Meta Ads on their own, but for most it’s  helpful to hire an agency that specializes in solar lead generation.  Here’s our take on who the top agencies are that provide solar leads:

Top 10 Solar Marketing Agencies

Top 10 Solar Marketing Agencies


What Are The 5 Best Ways To Drive Solar Leads?

In the rapidly evolving renewable energy market, generating high-quality solar leads has become a cornerstone of any successful business strategy. In this fiercely competitive space, businesses must employ a range of innovative tactics to reach potential customers and convert them into viable sales opportunities.

#1 – Leverage Digital Marketing

Digital marketing has become the lynchpin of any lead generation strategy. Utilizing search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising can significantly increase your online visibility, driving more traffic to your website and subsequently increasing the number of potential leads.

#2 – Engage in Social Media Marketing

Social media platforms are a rich repository of potential leads. Engaging content posted on these platforms can incite interest in your products and services. Utilize platforms such as Facebook, Twitter, and Instagram to share informative content, customer testimonials, and promotional offers.

#3 – Offer Referral Programs

Referral programs are a powerful tool for driving solar leads. By incentivizing your existing customer base to refer your services to their acquaintances, you can tap into a network of potential clients who are likely to trust a recommendation from someone they know.

#4 – Attend Trade Shows and Networking Events

Trade shows and networking events provide opportunities to interact directly with potential customers. By showcasing your products and offering free consultations to attendees, you can generate immediate interest and drive leads.

#5 – Collaborate with Influencers

Partnering with influencers who have a strong presence in the renewable energy sector can significantly boost your lead generation efforts. An endorsement from a trusted figure can lend your brand credibility and help to attract potential leads.

To conclude, generating quality solar leads requires a multifaceted approach that integrates digital marketing, social media engagement, referral programs, networking events, and influencer collaborations. By implementing these strategies, businesses can connect with potential customers on multiple fronts, driving lead generation and fueling business growth.


If you are looking for a solar lead generation agency, we would love to talk with you!  Simply go to our Contact Us form and fill it out in order to schedule an appointment online to discuss your lead generation needs.  Thanks!