Best PPC Company

There are a lot of ways to look at this (especially when you consider industry specific PPC companies), but if you’re trying to answer the question, “Who Is The Best PPC Company”, here’s a list of PPC companies you may want to consider:

Top 15 PPC Agencies

7 Qualities To Look For When Seeking The Best PPC Company:

Digital marketing has revolutionized the way businesses reach their target audience, and Pay-Per-Click (PPC) advertising is a critical component of this new landscape. When executed correctly, PPC can drive significant traffic to your website, boost conversions, and ultimately increase revenue. But how do you identify the best PPC company to partner with? Here are seven key qualities to consider.

1. Experience and Expertise

An efficient PPC company will have a wealth of experience and expertise in the field. This not only includes knowledge of PPC platforms such as Google Ads or Bing Ads but also a deep understanding of your specific industry. Look for a company that can demonstrate a track record of successful PPC campaigns in your sector.

2. Transparency

Transparency is crucial when choosing the best PPC company. A reputable firm will provide you with regular, detailed reports that clearly show what they are doing and the results they are achieving. You should have full visibility into how your budget is being spent and the return on that investment.

3. Certified and Accredited

The best PPC companies hold certifications and accreditations from major PPC platforms. Look for a Google Premier Partner or a Bing Ads Accredited Professional. These badges are proof that the company has the necessary skills and knowledge to manage your PPC campaigns effectively.

4. Customized Strategy

A one-size-fits-all approach doesn’t work in PPC advertising. The best PPC company for your business will take the time to understand your unique goals and challenges and will develop a tailored strategy to meet your needs.

5. Ongoing Optimization

PPC advertising is not a set-it-and-forget-it tactic. The best PPC companies continually monitor their campaigns and make necessary adjustments to ensure they are delivering the best results. This includes keyword bidding, ad copy testing, and landing page optimization.

6. Excellent Communication

Clear, open communication is vital in a PPC partnership. The best PPC companies will keep you informed about the progress of your campaigns, any challenges they’re facing, and the strategies they’re using to overcome those challenges. They should be readily available to answer any questions or concerns you may have.

7. Positive Client Reviews

Finally, consider what other clients say about the PPC company. Positive reviews and testimonials can provide valuable insight into a company’s capabilities, client service, and results.

Choosing the best PPC company requires careful consideration of these seven qualities. Remember, a successful PPC campaign can significantly enhance your online visibility, attract more qualified leads, and generate more revenue. Therefore, it’s worth investing time and effort to find the best PPC company that matches your business needs.

Need Help?

If you need help testing Google and/or Facebook ads for your business, please fill out our Contact Us form. We would be glad to help.

Video Transcript

Hello and welcome to our website here at Lead PPC. I wanted to take a moment and go through this article that you’re probably reading right now, which is about who is the best PPC company. I’ve written a couple different articles around this subject and for whatever reason Google has been liking this article a lot lately, so that kind of pushed it up. I do have some articles that dive into a lot more detail with each one of these groups, their pros, their cons and things like that, but I did want to put this out there and make sure that you at least have some type of a touch point, a human connection besides just reading something online long story short. I mean when you’re choosing an agency, it’s better to not type M like best paper click company. To be honest, you’re better off typing M like best law firm, PPC company, best uh dental PPC company, best whatever you’re in pest control PPC company because these boutique agencies in general are going to do a lot better job for you than the bigger ones when it comes to a specific niche.

Now having said that you don’t want to go to boutique agency like ourselves here elite PPC and be like hey, we want you to do Amazon shopping stuff with a $200,000 a month budget like that’s not what we’re built to do, but there are groups out there that are built to. Do those types of things so and kind of walking through some of those my top ones on here. Just so I’m not going to go through every one of them are probably Disruptive Client boost, Scorpion and 97th floor. I really like these groups, other agencies and people that are kind of experts out there. Also like Web, FX and NP Digital jump Fly shows up on a lot of things they’ve been around for a while, thrive has been around for a while and some of these other ones are good. I did put ourselves on this list as well because if you are viewing this article you probably there’s a high likelihood just based off the content that’s on our site that you may also be like a franchise or a dental office chiropractor or met any of those medical spaces which is stuff that we do service.

So if you do need help with any of those types of things, feel free to call us here at A33 lead PBC or fill out the form of the contact us button which you can schedule a call right there for whatever works for your schedule. A couple of the things that just kind of keep in mind. I did put some information up here for 7 qualities that look for when seeking the best PPC company and some of these are kind of like generic and some of them are just really important to kind of re. Emphasize so make sure that people have expertise and experience, especially in your exact niche, so never go with like a legion company. If you’re trying to do e commerce or vice verse, I don’t get any commerce company who when you really just need a lot of leads, make sure you have good transparency this day and age. A lot of people use things like Google Data Studio, which can pull things from your CRM along with Google ads, Facebook ads. That’s how we do all of our reporting. Sometimes you have to use like ninja reporting and some other tools to like make everything work, but that’s pretty important to make sure that you have good transparency all the way to cost per lead and cost per sale.

That type of stuff. Make sure people do have like some of the basic Google ad certifications, even if they don’t necessarily keep them up to date. We have times, I mean even myself. I don’t always go through every single year and go through all those same certification questions, but make sure that they at least have one um a customized strategy and make sure they really understand your niche and they understand what those K. P. I should look like. What should the cost for Selby? What should the cost for lead be? Have they spent? Have you? They managed at least you know, somewhere between at least $10,000,000 in that specific space. That’s important as well. What is the ongoing? Maintenance like for them, what are their communications like and what type of reviews they have? Not everybody has reviews listed, especially more boutique agencies don’t have that listed on their websites, but some of the bigger box ones like these ones up here.

They do so that’s one thing to kind of check out as well. I mean since all these guys are good at marketing, their reviews are all gonna be good because they know ways to make sure that they’re pre filtering so bad experiences don’t end up on’ the internet, but just kind of important to keep in mind anyway. Hopefully this article is helpful for you. If you just want to shoot some ideas past to me or talk to me or what have you feel free to or some of our team feel free to, you know. Call us or without the form and we will talk to you soon. Thanks so much.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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What Is A Pay Per Click Agency

A Pay Per Click Agency or “PPC Agency” is an advertising agency that creates and manages digital ads online for clients.  Here are some examples of who many of the top Pay Per Click Agencies are:

Top 15 PPC Agencies

The core focus of a PPC agency is to help businesses reach their marketing goals by utilizing PPC platforms like Google Ads and Bing Ads, among others.

PPC agencies employ experts in the field of digital advertising who understand the intricacies of setting up, running, and optimizing PPC campaigns. These professionals are equipped with a thorough understanding of keyword research, ad copywriting, bidding strategies, and conversion rate optimization.

How Does A PPC Agency Work?

A PPC agency works by creating and managing ad campaigns on PPC platforms on behalf of businesses. The first step usually involves understanding the client’s marketing objectives, target audience, and budget. Armed with this information, the agency then conducts extensive keyword research to identify search terms that potential customers might use.

They craft eye-catching and persuasive ad copies designed to attract clicks from these potential customers. The agency also manages the bidding process, aiming to secure favorable ad placements at the best possible cost.

The Value of a PPC Agency

A PPC agency can add significant value to any business’s marketing efforts. The agency’s expertise in PPC marketing can help businesses reach their target audience more effectively, driving quality traffic to their website and increasing conversions.

Furthermore, hiring a PPC agency frees up time for businesses to focus on their core operations while the agency handles their online advertising. This is particularly beneficial for small businesses that may not have the time or resources to manage their PPC campaigns effectively.

In conclusion, a Pay Per Click agency is an essential partner for any business looking to leverage the power of PPC advertising. By providing expert advice and management, a PPC agency can help businesses maximize their return on investment, increase their online visibility, and ultimately achieve their marketing goals.

Need Help?

If you need help testing Google and/or Facebook ads for your business, please fill out our Contact Us form. We would be glad to help.

Video Transcript

Hello and welcome to Lead PPC. My name is Grant James. This is an article that has started to rank for various keyword terms and it is about what is a paper click agency or what is a PPC agency PPC Agencies are agencies that work on certain ad platforms, mainly Google Ads and Meta Ads and you work with them. You have your credit card on file with Google Ads, Meta Ads being ads whichever ad platforms you’re on, and the miss agency seeks to drive leads and or sales of your an e commerce to help you improve your business. This is what we would consider to be some of the best paper click agencies out there. I put ourselves in there as well, but there are bigger agencies. We’re more of a boutique agency that works in a few different niche markets, but Disruptive Advertising, Klient Boost, Web FX, Scorpion, 97th floor.

These are some of my favorites. Other good ones would be like Jump Fly, Thrive and Groups like that. How does a paper click agency work? You usually have some type of an ad budget a lot of times people start smaller, maybe they’re spending like 1500 dollars a month on ads and they’re trying to figure out you know how to drive more specific leads or drive sales, and then with time a lot of times those will grow or people will take profits from their paper click and go do other things the. Value of a paper click agency.

It can’t be overstated, literally if you have never advertised before or really figured it out, it can take your it can you know, double your sales in many cases I know for myself we probably drive about, let’s see, we drive about 10 proposals a month through Google ads, through paper click and then you know 15 through SEO, so if you take out or paper click stuff it’s it’s a you know, almost half of what all of our online leads come from come from paid ads and there’s really no way kind of around that if you need help we have you can fill up the form on our contact us part of the site and fill that out, and then we can hop on a call and see if we be a good fit, or at least we can tell you which agency you should be working with or give you some recommendations. But thanks so much for coming to our website and checking things out and hopefully we can have a conversation at some point we’ll talk to you soon.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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PPC Advertising Agency

In today’s world, it is absolutely paramount to have a solid PPC Advertising Agency and strategy to acquire new customers online.  Hiring the right PPC Advertising Agency can be an absolute game changer, while hiring the wrong one can cost you tens if not hundreds of thousands of dollars.

PPC Advertising Agency: The Powerhouse Behind Successful Online Marketing Campaigns

In the age of digitalization, online marketing has never been more crucial for businesses, and the role of a Pay Per Click (PPC) advertising agency has become paramount in this digital marketing landscape. Hiring a dedicated PPC agency can catapult your business to new heights, unlocking opportunities you might not have even envisioned.

A PPC advertising agency, as the name suggests, specializes in Pay Per Click advertising, an online marketing model where advertisers pay a fee each time one of their ads is clicked. This model is essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. And who better to navigate this complex terrain than a professional PPC agency?

A proficient PPC agency doesn’t just set up your ads but conducts in-depth keyword research, understands your target audience, and designs a customized strategy that suits your business objectives. They bring their wealth of experience to the table, employing the best industry practices to ensure your ads reach the right audience at the right time.

PPC advertising can be a game-changer for businesses looking to increase their online visibility and generate more leads. It’s a quick way of driving targeted traffic to your website, unlike SEO, which is a longer-term strategy. With a PPC agency at the helm of your marketing campaign, you can monitor your ad performance, optimize your budget, and make informed decisions based on data and analytics.

In conclusion, a PPC advertising agency could be your secret weapon for online marketing success. It’s an investment that, when done right, can offer a significant return and help your business flourish in the digital space. Whether you’re a startup looking for an initial boost or an established business aiming to maintain a competitive edge, consider partnering with a PPC agency for your next online marketing campaign.

If you’re looking for a new PPC Advertising Agency, here are some worth considering:

Need Help?

If you need help testing Google and/or Facebook ads for your business, please fill out our Contact Us form. We would be glad to help.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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What Is A PPC Agency

The definition of a “PPC Agency” is an outsourced digital advertising firm that helps drive leads and sales for companies via PPC or Pay-Per-Click methodologies.  PPC Agencies typically advertise online by managing digital ads for clients via major ad networks such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and other ad networks.

Top 15 PPC Agencies:

Here is a list of what we consider to be some of the top or more reputable PPC Agencies in the marketplace.  For more information on each of these PPC Agencies, please visit our article called “What Are The Top 15 Ad Agencies?“:

Top 15 PPC Agencies

Evaluating Performance, Pricing Structures, and Other Critical Factors when Choosing an Agency

When it comes to choosing a PPC agency, there are a number of things you need to consider for successful implementation and results. It is important to first evaluate performance metrics, pricing structures, experience with similar businesses, and other critical factors that will impact the success of your campaigns.

Performance Metrics: Before making any decisions on which PPC agency to work with, you should take some time to review their current performance metrics. This includes reviewing any case studies they have shared or information regarding previous clients’ successes. Additionally, you can request more detailed reports and data around campaign results from past projects (such as CPA goals met or exceeded). This way, you can get a better understanding of how well an individual team has been able to achieve the desired results.

Pricing Structures: It’s also important to understand and evaluate the pricing structures of each agency you are considering working with. Some agencies may charge an upfront fee for setup, while others may charge a percentage of spend or even a flat fee. Additionally, some PPC agencies offer packages that include additional services such as A/B testing and optimization. Take some time to compare the different pricing structures and decide which one best meets your budget and needs.

Experience with Similar Businesses: You should also look into the type of experience each PPC agency has in terms of managing campaigns for businesses similar to yours. Ask them about their success rate with advertisers in your industry, what strategies they have implemented, and if they are well-versed in the platforms you’d like to use (Facebook Ads, Google Ads, etc.). Knowing that an agency has experience working with similar businesses can help give you peace of mind that they will be successful managing your campaigns.

Other Critical Factors: Finally, there are other critical factors to consider when choosing a PPC agency such as customer service and communication. It is important to find an agency who is always available to answer questions or provide updates on the progress of your campaigns. Additionally, look for an agency who is willing to work collaboratively with you throughout the entire process – from initial setup through ongoing optimization and analysis.

Choosing the right PPC agency for your business can be a challenging process. Taking the time to evaluate performance metrics, pricing structures, experience with similar businesses, and other critical factors is essential for successful outcomes. With the right agency partner, you’ll have confidence that your online campaigns will be managed efficiently and effectively.

By taking the time to thoroughly evaluate PPC agencies before working with them, you can ensure the success of your campaigns and maximize ROI on your digital ad spend. A great PPC agency should be able to provide detailed reports about campaign performance, as well as work closely with you every step of the way to optimize results. Keep in mind all these factors when looking for a PPC agency – it may seem like a daunting task at first but making sure you are working with the right agency will have a huge impact on your success in the long run.

Need Help?

If you need help testing Google and/or Facebook ads for your franchise, please fill out our Contact Us form. We would be glad to help.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Top PPC Agencies

What Are The Top 15 PPC Agencies?

Overview

There are literally thousands of PPC agencies out there.  But, which is the Top PPC Agency?

To be honest, it really depends on what industry you are in.  For instance, if you’re a law firm or dental office, an agency like Scorpion might be best.  If you’re an eCommerce store, then you might want to go with a PPC agency like PPC Geeks or Stryde.  Or, if you’re a franchise, then hands down an agency like us here at Lead PPC would be ideal.

But, let’s zoom out high level and talk about who the Top 15 Overall Ad Agencies are.  This article will be most beneficial for people who are on Google searching for terms such as:

• PPC Agency
• Pay Per Click Agency
• PPC Company
• Pay Per Click Company
• Paid Advertising Agency
• PPC Management Services
• SEM Agency
• SEM Company

Top 15 PPC Agencies:

Top 15 PPC Agencies

#1 – Disruptive Advertising

When it comes to large PPC agencies, I can’t think of any company better than Disruptive Advertising.  Their team is passionate, driven, and experienced across a wide range of nearly every major industry out there.  Whether you’re in need of eCommerce or lead generation PPC services, these guys can handle just about everything.  They are ranked #145 on the Inc. 500, have 160+ employees, and manage over $450M in yearly ad spend.  Disruptive’s Founder Jake Baadsgaard is a good dude that I’ve known for more than a decade (we used to be neighbors), and he’s one of the best businessmen that I’ve ever met.

#2 – Klient Boost

Klient Boost is right up there with Disruptive as one of the very top paid search ad agencies.  They might even have a slight edge when it comes to Conversion Rate Optimization (CRO) and landing page design.  They also seem to have higher client retention and a better trackable ROI than the majority of PPC agencies out there.  Klient Boost’s Founder Jonathan Dane is also a friend, and he’s just as good at PPC as he is at he is at basketball (he has some serious 3 point range).

#3 – WebFX

WebFX has driven over $3B in revenue for their clients.  That number is absolutely nuts.  They have a Revenue Acceleration Platform as well as a CRM Platform.  They have generated around 8M leads and have 1,000+ client testimonials.

#4 – Scorpion

Scorpion is an agency that started in specific niches such as Law Firms and Dental Offices and over the years has expended into Home Services, Multi-Location Brands, and Franchising.  Their art work and branding is perhaps the best out there.  Everything we have seen them produce looks fantastic.  If your business is in any of these 5 major markets, then Scorpion would be one to look at for sure.  I don’t know any of the executive team at Scorpion, but I do know some of the leadership in agencies they have acquired, all of which are solid.

#5 – 97th Floor

97th Floor has been in the digital marketing game long before most PPC agencies were even conceptualized.  I don’t think of them as merely a PPC agency but more as an overall advertising agency that happens to also be great at PPC.  Their Founder Chris Bennett is a friend, serial entrepreneur, and in general an extremely innovative and creative person with all things tech.  He’s also done some cool things in the web 3 space.

#6 – Neil Patel Digital

I’ve been following and reading Neil’s marketing content for over a decade.  The dude really knows his stuff.  They have 500+ employees, have made the Inc 500 list for America’s fastest growing private companies, and work with some of the largest international brands out there.  Much respect for them.

#7 – SmartSites

SmartSites isn’t one that I know personally, but they win a ton of awards for PPC agencies, have 80+ employees and 500+ clients.  They have made the Inc 5,000 list for 6 years.

#8 – Thrive

Thrive is another agency out of Utah’s Silicon Slopes (similar to Disruptive and 97th Floor).  They continue to win many awards such as Clutch Top Digital Marketing Agencies as well as many awards around SEO marketing.  If you need help with not only SEM but also with SEO, Thrive might be a good one to look at.

#9 – JumpFly

One thing that is really unique about JumpFly is that they actually work on some less common ad networks such as Ads For Amazon, including sponsored products, brands, and storefronts.  They are also strong when it comes to branding and overall marketing strategy.

#10 – WebiMax

WebiMax offers a lot of different PPC related services, but what stands out to me is their ability to also handle Reputation Management (which is not an easy task), Public Relations, and Review Acquisition.  These are services that not a lot of PPC agencies are great at.  So, if you have local stores that need help with reviews or handling negative reviews and also need help with PPC in general, WebiMax would be a good one to have a conversation with.  

#11 – Loud Mouth Media

I put Loud Mouth a little lower on the list since they are out of the UK with offices in London, Dublin, and elsewhere.  Programmatic Advertising is a unique offering that they have as compared to other agencies.  This is especially helpful for eCommerce related businesses that need to maintain a certain profitability in order to stay in business.

#12 – PPC Geeks

PPC Geeks is also out of the UK.  They have 1,000+ brands that they work with.  PPC Geeks provides free PPC Audits and specializes in Google Merchant Center and Facebook Shopping Ads, both of which are on the more complicated side of PPC advertising for eCommerce stores.

#13 – Ignite Visibility

We run into Ignite Visibility a little bit in the franchising space.  Similar to Klient Boost, these guys are out of California.  Ignite Visibility has a newsletter and similar to Neil Patel provides a lot of good insights around Thought Leadership within the broader digital marketing space.

#14 – STRYDE

STRYDE is all about eCommerce PPC advertising.  They work with eCommerce brands that are doing $1-4M in yearly revenue.  Their goal is to help grow 7-figure brands into 8-figure brands within 2-3 years.

#15 – Lead PPC

Here at Lead PPC, we are a niche PPC agency that really focuses mainly on Franchise Advertising.  Luckily franchising touches almost every major category of advertising, so as long as it’s Lead Generation focused (we don’t do eCommerce) and you are a franchisor or multi-unit brand, we can help you.

9 Benefits of Outsourcing Your PPC Campaigns To An Experienced PPC Agency

Pay per click (PPC) advertising is an effective way to drive traffic and leads to your website. It involves bidding on strategic keywords related to your business, which can be expensive if done incorrectly. While many businesses attempt to manage their PPC campaigns in-house, it’s often better to outsource this service to a top PPC agency with experience in the field. Here are 9 benefits of doing just that:

1. Get Expert Advice – A professional PPC agency will have experienced professionals who know how best to run these types of campaigns and ensure you get the highest return on investment possible. Their expertise can help you formulate effective strategies for targeting the right audience and choosing the right keywords at competitive rates.

2. Save Time – Setting up and managing a successful PPC campaign is a time-consuming process. By outsourcing this service to an experienced PPC agency, you can free up your own resources and concentrate on other aspects of running the business.

3. Stay Up To Date With Trends – A top PPC agency will have their finger on the pulse of new developments in the field, allowing them to stay ahead of trends and adapt campaigns accordingly for maximum success. An in-house team may not be able to keep up with such rapid changes in technology or strategy.

4. Quality Control – Experienced professionals are more likely to make sure that all ads meet Google’s quality guidelines while also avoiding any potential problems that could spell disaster for the campaign.

5. Access to Advanced Technology – Professional PPC agencies have access to advanced analytics and reporting tools that can be used to optimize campaigns in real-time and help you make better decisions about your ad spend.

6. Cost Savings – When done correctly, outsourcing your PPC campaigns to a professional agency can save you money in the long run. You don’t need to hire full-time staff to manage the campaigns or pay for expensive software tools when an experienced agency already has them at their disposal.

7. Test Different Strategies – Experienced professionals know how best to test various strategies and determine which ones will yield the best results for your business. Instead of investing time and money in different approaches, you can rely on a PPC agency to zero in on the ones that will work best for you.

8. Maximize Results – A top PPC agency will ensure that all campaigns are fully optimized to bring in maximum results. They can help identify problem areas and suggest improvements so your ads reach as many people as possible and drive conversions.

9. Scalability – As your business grows, so will its PPC needs. A professional agency is equipped to manage any level of campaign complexity or budget size, allowing you to scale up quickly and efficiently without having to hire additional staff or invest in new technology.

When it comes to driving leads and sales through paid search, outsourcing your campaigns to a top PPC agency can be the best decision you make. With their expertise and advanced technology, you can improve performance while saving time and money in the process. By choosing the right partner, you can ensure that your business gets the maximum benefit from investing in paid search.

Think about these nine benefits of outsourcing your PPC campaigns to an experienced agency before making any decisions about how to run them. The right partner will have the knowledge and resources needed to ensure success with minimal effort on your part.

If you need help with your PPC advertising needs, please fill out our Contact Us form.  Thanks!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Pay Per Click Lead Generation

3 Pay Per Click Lead Generation Tips

Overview

Mastering lead flow to your website through both Organic SEO and Pay Per Click Lead Generation is vital for the success of nearly any business this day in age.  It’s debatable as to whether SEO or PPC is more “valuable”.  In some ways, it’s always nice to have free leads coming in from your website via blog articles and SEO in general.  And, in other ways creating a dollars in, dollars out equation for your business with known results via Pay Per Click is equally as important.

Truth be told, I think most businesses would rather get leads for free than have to pay for them.  But, one way or another most businesses have various times and seasons where they must hunker down and really lock in their PPC campaigns in order to reach their business sales objectives.

The fact that you’re reading this SEO article right now should give you some indication that here at Lead PPC we place high value on organic content creation.  And at the same time, with a name like “Lead PPC”, it’s probably also very apparent that our core business is in Pay Per Click not organic SEO.

In this article you will find some PPC lead generation tips that come from 13+ years of experience as a PPC advertising agency.

Tip #1: Google Local Ads Are Becoming Increasingly Important

The biggest trend that we are seeing in the industry is that GLA or Google Local Ads are becoming a major area of emphasis for local business advertising.

If you remember in about 2010 when Google made a major push toward moving organic SEO listings way below PPC and the Google Map Packs, it basically moved organic listings from #1 at the very top down to about #8 (3 Ads + 4 Maps Listings… then SEO Listings).  This was a devastating blow to websites that had made a killing off of SEO listings alone.

Now Google has taken things a step further and moved GLA up to the very top, even higher than PPC ads.  Doing so is forcing many local businesses to not only continue and run Google PPC ads but additionally run GLA in order to stay competitive.

The primary reason behind this is that Google has decided to compete directly with advertising agencies.  They want for their customers to go directly to them instead of ad agencies.  It’s a bit of a touchy relationship because they don’t want to ruin their relationships with all of their agency partners, but they definitely want for customers to pay them directly and then pay agencies if they choose to do so, in that order.

This isn’t all doom and gloom though.  If you can get GLA, PPC, and SEO all working for you in tandem, it’s almost like having an entirely new medium for lead generation similar to when Facebook purchased Instagram.

Tip #2: Using Landing Pages Versus Using Your Organic Website

 This is an age old debate, but it’s an important one.  If you’re doing E-Commerce PPC, there really isn’t a point using landing page platforms like Unbounce, Lead Pages, etc.  For E-Commerce, you want for all of your traffic (SEO and PPC) to go directly to your shopping cart so that people can buy.

But, if you’re doing Lead Generation as opposed to E-Commerce, there is a decision that needs to be made.  It used to be a clear cut decision that you wanted for all of your SEO traffic to go to your organic website and all of your PPC traffic to go to landing pages.  In our primary vertical of franchise lead generation, we still do this after 13 years because if we send traffic to our clients’ SEO websites, the Cost Per Lead (CPL) ends up being around $150-$1,000 per lead instead of $20-$75 per lead.

Some of this is beginning to change, however.

While it’s still not something that we would do for our clients, if I was a franchisor and I wanted to really maximize my website traffic, I would run very cheap slightly broader ad traffic from both Google Dynamic Search Ads (<$1.00 per click) as well as Facebook Ads in a bid to just get more people to my website reading my articles and spending time on my website.

Google is a sucker for traffic, and the more people that are visiting your site that are somewhat relevant, the better.

Having said that, if you’ve hired an advertising agency such as ourselves to run ads for you, we’re still going to recommend that we create separate landing pages for you that are hosted on a sub-domain like “go.yourwebsite.com” or a new domain like “newwebsite.com” so that we can separate our PPC traffic out from your SEO traffic and really optimize the performance of those landing apges.

Tip #3: Google Search Console + Google Analytics

Google has created a very simple yet useful and informative tool called Google Search Console that allows you to submit web pages directly to Google.  Using this in conjunction with Google Analytics on the organic SEO side of things will help you identify additional keywords that you should be targeting via Google PPC Ads.

It may sound counter-intuitive but by doubling down both organically and with PPC, you reinforce to Google the relevancy of your traffic and dominate your top keywords.  Regardless of what Google may say in their public documentation, driving PPC traffic does help your organic SEO traffic for a variety of reasons.

Need Help?

We can only say so much in an online blog article.  If you’re interested in our services, make sure to fill out the contact form so that we can schedule a call together. Or you can just call us directly.  Looking forward to speaking with you and learning more about your ppc lead generation needs!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Top 5 PPC Lead Generation Pro Tips

Tip #1: Test Both Google Ads And Facebook Ads Initially

Having owned a PPC agency that focuses on franchise leads and franchise advertising for about a decade and a half, one of the questions that we always get on the phone with new clients is “Should I start by advertising on Google or Facebook?”.  It’s been our experience that it’s very hard to know.  Most often, you’re best off testing with a small budget of like $30 / day on Google and $20 / day on Facebook and see what works for you, that is if you have the budget to do so.  From there, you can establish what your Cost Per Lead (CPL) and Cost Per Sale (CPS) is on each network and make adjustments accordingly.  To help with this, here are some PPC lead generation pro tips.

If Google Ads is working better for you, slide some budget over from Facebook or add more budget to Google with more money.  Then, rinse and repeat.  Make sure to keep track of the actual Campaigns, Ad Groups, Keywords and Search Queries that are working for you in Google Ads so you know which keywords are actually making money for you.  And on Facebook Ads, keep track of the Audiences that are working best.

Tip #2: Write Articles In-House

Most people don’t like to hear this, but this day in age, content is definitely king.  And, no one is going to be able to tell your story better than yourself.  Making sure that you have some type of Content Management System (CMS) like WordPress up and running so that you can write high quality blog articles (1-3 / week) will go a long way for you.  Use Yoast or some other plugin to make sure that the SEO stuff behind the scenes is descent.  And, always make sure to submit your new content to Google Search Console, so that Google can index it as soon as you’re finished writing it.

I might add that adding images, videos, and video transcripts can be helpful.  I like to wait for an article to start ranking at least somewhere in the top 10 pages before I will come back and shoot a video of myself reading or talking about the article (which I post into the page itself), but make sure to use multiple mediums, not just text in your content.  Videos and images go a long way with Google.

Lastly, there are a lot of cool programs like Jasper.ai that are out there that you can use to supplement your content in your blog articles.  So, write the first part in your own voice and then if you get tired, lean a little bit on AI to help you write more content and stay consistent with your writing.

I also like to use Google Search Console to find new terms that Google is already ranking me on to push  harder on those terms, if I think they will be valuable to me.  And, then I take some of this data and double down on Google Ads if I want more leads.

Tip #3: Use Separate Landing Pages for PPC vs SEO Traffic

For SEO traffic, you need to use some type of a blog CMS that can handle a lot of content in an optimized fashion.  But, when it comes to PPC lead generation, you really want to use something like Unbounce.com, ClickFunnels.com, or ClickFunnels.com to host your PPC landing pages.  At least, this is what we do for all of our PPC clients.  It allows us to track the traffic separately and make any website changes that we need to via a new domain or sub-domain without having any negative impact on the crucial SEO, content driven website.

Time and time again, we get phone calls from prospective clients who tell us that their CPL on Google Ads is around $150-$1,000 per lead when for their industry it should be around $30-$50.  The reason for this is nearly always the same.  They are driving traffic via PPC leads to websites designed for organic traffic instead of PPC driven landing pages.  Often times, you want for 5-30% of your traffic to convert into leads.  If you have a bunch of navigation, content, etc. on the page, this becomes incredibly difficult to do.  It’s fine if your landing page conversion rate is only 1-4% if your traffic is all free via SEO, but it’s not fine if you’re paying for expensive clicks that need to convert immediately.

Tip #4: Go With Industry Specific Agencies

If you’re going to hire an agency to do your PPC advertising, make sure you understand that just because an agency is good in 1 field doesn’t mean they are great in another.  For us, we stick to industries like franchise lead generation, dental lead generation, home service lead generation, etc as opposed to e-commerce lead generation.  The reason for this is that we’re just not good at maintaining tiny margins from shopping cart sales.  It’s just not our jam.

But, what we are good at is driving very targeted leads for specific industries.  For us, it’s a little unique because “franchising” touches so many other verticals.  So, we’ve had to learn how to drive leads for gyms, salons, pest control, and hundreds of other micro niches within ppc lead generation given our book of business.  Having said that, we know what we’re good at and what we will not touch.  Be careful not to go with an agency that says they are good at everything.

Tip #5: Focus On Your ROI

No matter whether you are driving leads from SEO, PPC, radio, television, PR networks, or anything else make sure that you know what your ROI is per channel.  When you find something that’s working for you, use profits from that as a springboard to test other lead generation sources.  At the end of the day, you want as many profitable lead sources that are profitable going on as possible (that you can operationally support).

Need Help?

We can only say so much in an online blog article.  If you’re interested in our services, make sure to fill out the contact form so that we can schedule a call together. Or you can just call us directly.  Looking forward to speaking with you and learning more about your ppc lead generation needs!

5 More PPC Lead Generation Tips (In Case You Need A Few More Ideas)

Pay per click (PPC) lead generation can be an effective way to generate leads and drive conversions. However, it’s a highly competitive landscape that requires careful consideration in order to make the most out of your investment. Here are five tips for getting the most out of your PPC lead generation efforts:

6. Analyze Your Target Audience

The first step to successful PPC lead generation is understanding who makes up your target audience. By studying current customer data, you can create personas based on past behavior and preferences. This will help you identify keywords that are more likely to convert leads into sales. It’s also important to consider their needs and interests when creating ad copy and other content.

7. Focus on Quality Over Quantity

When it comes to PPC lead generation, it’s important to focus on quality over quantity. Instead of simply throwing money at random keywords, pay attention to the ones that result in the highest ROI. This means targeting keywords with high search volume, but also low competition. Additionally, you should make sure your ad copy is tailored specifically to each keyword phrase and speaks directly to your target customer’s needs and interests.

8. Use Landing Pages

Using landing pages is a great way to maximize your PPC lead generation efforts. They provide a clear call-to-action for visitors that increases conversion rates. When creating landing pages for lead generation, be sure to use attractive visuals and clear messaging that emphasizes the value of your product or service. Additionally, make sure it’s easy for visitors to take action by adding forms and other conversion elements.

9. Test Different Strategies

Testing different strategies is key when optimizing PPC lead generation campaigns. Try out different ad copy variations and landing page layouts to see which ones yield the best results. You should also test keywords on a regular basis to ensure you’re targeting the right phrases for maximum conversions. A/B testing can provide invaluable insights into how customers are responding to your ads so you can refine your approach accordingly.

10. Track Your Results

The only way to know if your PPC lead generation efforts are successful is by tracking your results. Regularly analyze data from sources such as Google Analytics to understand which campaigns are performing the best and which ones need optimization. Additionally, keep an eye on your cost per lead so you can adjust bids accordingly and make sure you’re not overspending.

By following these tips, you can ensure that your PPC lead generation campaigns yield maximum ROI. A strategic approach to targeting keywords, crafting engaging ad copy, and implementing effective conversion techniques will help you get the most out of your investment. And of course, don’t forget to track your results regularly in order to tweak and refine your strategy for continued success.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Need To Hire A PPC Company?

Are you looking to hire a top PPC company to manage your Google and Facebook/Instagram Ads?

In 2021, there’s a lot to look for to make sure that you hire the right PPC firm.  There are 2 main routes that you can go.  You can either hire a large firm that manages thousands of PPC clients and has experience in general with lots of markets.  Or, you can go with a  smaller boutique firm that specializes in 1-10 markets.  Personally, I’m a much bigger fan of higher a specialist over a generalist, but if you can’t find someone who knows your industry well, go with one of the big boys.

Top PPC Companies For 2023:

Our ad agency is much more of a specialist firm that focuses on Franchise Leads, Dental Leads, Personal Injury Leads, and Home Services Leads (Solar, Garage Repair, Pest Control etc.).  If you need leads for one of those industries, we would be a good fit for you.

But, since we’re in the PPC space, we have a pretty good handle on what agencies are good and which ones aren’t.  Here are some of the groups that we actually think do a good job:

• Disruptive Advertising – Good, big PPC firm out of Utah.  Nice guys, and they know their stuff
• Klient Boost – Located in Southern California.  They can be a little bit more pricey, but they do a good job, and they are nice people to work with.
• Scorpion – We compete with them in a few markets, but they’re really good at advertising for lawyers especially.  Just use your own landing pages though, because they try to get you to use their in-house CMS (Content Management System), and it’s a mess to move away from.  So, just use Unbounce or LeadPages.
• JumpFly
• Hanapin Marketing
• Directive Consulting
• Loud Mouth Media

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Solar PPC

Tips To Getting Solar Leads

Looking for Solar PPC Advertising Strategies?  If you’re reading this article, it’s probably because you’re wanting to get serious about driving leads online, and you’ve heard that PPC (Pay-Per-Click) is the fastest or best way of doing that.  Indeed, PPC is one of the major keys to any solar advertising strategy. 

Especially with the onset of the Corona Virus, more and more solar companies are looking for ways to generate high quality solar leads online since door knocking is not necessarily much of a viable option anymore.

Well, if this is the case, then you’ve come to the right place.

Let’s talk about some tips to driving high quality solar leads via PPC.

Experience Matters

Having managed over $10,000,000 in ads, we’ve learned a thing or two about what works and what doesn’t.

So, prior to engaging with a solar advertising agency, make sure you understand what industries they focus on.  Have they ever done solar PPC before, or will you be their first customer?  What kind of experience do they have with home service lead generation in general?  And, can they send you some examples of their solar landing pages?

Start With Google & Facebook/Instagram First

Our recommendation is to start with Google Ads and Facebook Ads, at least initially. With time, you can look at expanding into the Bing/Yahoo Network, LinkedIn, YouTube, AdRoll, Twitter, and other networks. But, start with Google and Facebook.  That’s where most of the traffic is, and doing both concurrently will give you a good mix of people searching with intent (Google) versus home owners that might be interested in solar panels (Facebook/Instagram).

Keep in mind that Google tends to have a slightly more expensive Cost Per Lead than say, Facebook. But, the lead quality in general is better than the other networks, as people tend to have a higher intent and further along in the purchasing process.

However, with both Google and Facebook, landing pages are extremely important. If you just send your leads to your existing solar SEO-driven website, your Cost Per Lead (CPL) is going to be way higher than it need to be.  So, you’ll need to use some type of a service such as Unbounce, Leadpages, or Instapage and design a landing page that is focused solely on converting PPC traffic into leads.  This means no navigation and a strong call-to-action to fill out a form or call you.  If your click-to-lead conversion rate is less than 10% you’re doing it wrong.  If it’s over 30%, then congratulations, you’re rocking it!

Google Match Types

On Google, be really careful with your keyword syntax. One of the big mistakes we see is people using general broad match for their match types. Don’t do that. It’s a huge mistake that will cause most of your budget to get eaten up by things that are hardly relevant.

This is another area that can really drive up your Cost Per Lead. Take the time to use proper syntax within Google so that you don’t overpay for the wrong types of clicks.

Don’t Use Broad Match

Instead, focus on broad match modifier and exact match terms. For, example, your keywords should look something like this:

+solar +company

+solar +companies +near +me

[solar service provider]

[las vegas solar companies]

Your keywords should NOT look like this:

solar companies

las vegas solar companies

Keyword Bids

From there, you want to make sure that your bids are correct on Google. We usually recommend between $4- $12 for your bids. If you bid lower than about $3.00, you probably won’t get many clicks. If you bid over $12, your cost per lead will probably be too high.

With Facebook, it is more important that you have really good pictures and ad copy than it is to set manual bids.  If you write good ads and choose the right audiences, Facebook will take care of the rest. 

Landing Page Conversion Rates

Next comes landing page conversion rates. You’re going to want your landing pages to convert at between about 10-30%. So, 1 out of every 5 to 10 clicks should turn into a lead on Google.  With Facebook, your conversion rates may be lower, but your Cost Per Lead should be less than Google.

Cost Per Lead

We recommend shooting for a target Cost Per Lead on Google and Facebook of between $20 – $60. Sometimes you can go a bit higher than that, but if you’re over $100, it’s going to be expensive to bring on new solar customers.  

Branded Terms

In addition to industry terms, you may want to advertise on your brand name on Google. Avoid Display Campaigns on Google until you get Facebook ads working for you.

Facebook Lead Ads Vs. Landing Pages

Facebook tends to have cheaper leads. If you can avoid it, don’t use Lead Ads. Instead just use mobile friendly landing pages with a web form above the fold of the web page and no links on the page. Almost all of your clicks are going to come from mobile devices on Facebook and Instagram.

Audience Selection

Audience targeting is key for success. Try to target home owners that have money and are interested in solar.

Recommended Initial Budgets

You don’t need huge budgets to start advertising your solar company via PPC. We have a lot of groups that spend between $750 – $2,000 / mo. on their ad budgets and perform just fine, even with brand new emerging solar companies.

Need Help?

Have a question or want someone to just do it for you? Feel free to reach out and we can help!

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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Buy PPC leads

So, you have a business, and it’s growing but you want to grow faster, right?

The question then becomes, how do you generate enough new leads to substantially and consistently grow your business? This day in age, most businesses employ PPC (Pay-Per-Click) advertising as at least one of the primary strategies used to grow their businesses.

Top PPC Networks

Some of the top networks used by businesses for PPC include:

• Google / YouTube Ads
• Facebook / Instagram Ads
• Bing / Yahoo Ads
• LinkedIn Ads

Some of the networks listed above are grouped together because those networks are actually included in a singular advertising network. For instance, Facebook owns both Facebook and Instagram, and you use the Facebook ad platform to advertise on Instagram. Likewise, Google owns YouTube, so if you want to run YouTube ads, you do that within the Google Ads platform.

If you haven’t already created an advertising account with any of these networks, we would suggest that you start with Google and Facebook. For Google, simply go to www.google.com/ads and for Facebook just go to www.facebook.com/business/ads.

Types Of PPC Keywords To Use

Once you have created your accounts there, start with a small budget, such as $500 / mo. on each of the networks. With Google, you will want to begin by advertising on the types of terms that most people would type in to find you on Google. So, if you own a hair salon, terms like the following would make sense:

• hair salon
• hair salon near me
• hair salon city name

PPC Geo-targeting Reminder

Always make sure that you are only advertising to the geographic areas that make the most sense for you and your business. So, if you’re a national company and you want clients nationally, choose those geographic targets. But, if you are only in a specific city or zip code, enter those as your geo targets.

For Facebook, remember that the clicks on Facebook are cheaper and in general the leads on Facebook are cheaper. However, often times the quality of the leads are superior on Google.

Facebook PPC Image Optimization

In order to make the most of your Facebook advertising, always make sure that you choose good pictures. A good picture will cut your CPL (Cost Per Lead) in half or better.

If you need help getting things going on Google or Facebook, feel free to reach out. This is what we do.

Our main specialty is franchise leads and franchise lead generation.  If you’re interested, please fill out our contact us form.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

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