Can Senior Living PPC Help Increase Sales?

Senior Living PPC

PPC, or pay-per-click, is a digital marketing strategy that is rapidly gaining popularity across several industries, and the senior living sector is no exception. With an aging population and increased competition in the senior living industry, it’s essential to use effective marketing strategies to attract prospective residents. PPC advertising could be the key to boosting your sales figures, but how does it work, and what benefits does it offer?

PPC advertising operates on an online platform where you pay a fee every time someone clicks on your ad. The objective is to lead the viewer to your website where they can learn more about your senior living community. When implemented correctly, this form of advertising can offer a significant return on investment (ROI).

One of the main advantages of PPC for senior living communities is that it targets people who are actively searching for senior living options. By carefully selecting relevant keywords, your ads will appear to individuals who have shown interest in similar services. This targeted approach enhances the chances of reaching individuals who are ready to make a decision, thereby increasing potential sales.

Another benefit of PPC is the wealth of data it provides. You can track the number of clicks, impressions, and conversions your ads generate. This data is invaluable for measuring the effectiveness of your PPC campaigns and refining them for even better results.

Moreover, PPC allows for budget control. You can set a maximum amount you’re willing to pay for a click, and you only pay when someone clicks on your ad, ensuring that your marketing budget is spent efficiently.

In conclusion, PPC can indeed help increase sales in the senior living industry. By targeting the right audience, providing measurable results, and allowing for budget control, PPC can be a powerful tool in your marketing arsenal. However, to maximize its benefits, it requires a well-thought-out strategy, continual monitoring, and adjustment based on data-driven insights.

Need Help?

Need help driving more Facebook Leads for Senior Care or Assisted Living? Feel free to reach out. We crush it on Facebook.  

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post Can Senior Living PPC Help Increase Sales? appeared first on Lead PPC.

Looking for some Assisted Living Instagram Marketing Ideas?  Instagram is a great tool to use in your marketing. It makes it is easy to reach your chosen demographic and build ads that highlight your company’s strengths. It can also be a great way for you to display the authenticity of your staff and residents. This will make your company attractive to future clients, build organic reach, and build more lead conversion. 

What is an Instagram Story?

Instagram stories are photos or videos that you share with your followers, but each story vanishes after 24 hours unless it is saved to your profile as a highlight. Followers will be able to watch your story by clicking on the profile picture which is outlined in orange when there is a story to be viewed. 

Why post a story that disappears?

First, this is the way that people are consuming media these days, so it is normal to them. Second, the expiration date drives individuals to check regularly for more content. Third, it allows you to post more content. If you post too much to Instagram, you can get flagged as a spammer or you could annoy your followers into unfollowing you. However, stories are meant for continuous watching so you can post as much as you want. Fourth, since it disappears in 24 hours it doesn’t have to be a perfectly crafted video. In fact, your followers will enjoy the realness and the humanness of the stories that happen in the moment. 

What do you put in stories to improve your Assisted Living Instagram Marketing?

Well, Instagram stories are great for … stories. Especially in your field of Senior Care and Assisted Living there are so many great people with great stories. Just let your staff and especially your residents tell their stories. Let them talk about moments from their life, things they love, and adventures they have had. Give them a voice. Your business will shine through them. 

Can you use stories to drive traffic?

Yes, unlike post copy where you cannot direct link, you can embed direct links in stories that can be accessed by a user when they swipe up. You can use these links to tell the rest of the story, or link to blog or website content, or to gather lead information from potential clients. All in a way that feels like a natural part of a story or conversation. Also, since stories are shared more frequently than regular posts, they become a great way to increase your organic reach and traffic. 

If you would like some help with your Instagram marketing, feel free to get in touch we would love to help you tell your story. 

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post Assisted Living Instagram Marketing Ideas appeared first on Lead PPC.

Facebook Assisted Living Marketing Ideas

Looking for some Facebook Assisted Living Marketing Ideas?  Facebook is a great place to reach people who are interested and qualified for Senior Care or assisted living. They also are a good way to collect relevant information about interested parties if your landing pages are set up correctly but recognize that Facebook ads are not particularly good at getting people to make phone calls. However, if you are willing to call back interested parties you can expect to generate leads at a more cost-effective rate than through google ads or other forms of marketing. 

Idea #1 Promotions 

Effective Facebook ads work most effectively with a good promotional offer. Think of it as a well craft fly when fly-fishing. It’s got to be something that catches their attention so they will grab on to it. If it is not an attractive offer you will just be throwing your money away and nobody will bite. So, take some time and brainstorm something attractive with your team. 

Idea #2 Visuals

Once you get a good promotion consider what pictures and videos you will you with your ad. Since these ads appear in the streaming feed on Facebook or Instagram the visuals are really valuable in causing a person to pause and examine your offer. Consider running 3-10 different pictures or videos for each ad you come up with and then after a week or two you will have enough data to pause your most expensive pictures and videos. 

Idea #3 Facebook Lead Ads

Here’s our next tip on our list of Facebook Assisted Living Marketing Ideas.  Never run Facebook ads without tracking Cost Per Lead.  We recommend using Facebook Lead Ads, as it is the simplest and easiest way to track Cost Per Lead, and it requires no more than a push of a button for people to fill out their information.  With Facebook Lead Ads, a person’s First Name, Last Name, Email, and Phone # can all be pre-filled with what Facebook has on file, eliminating the need for customers to type anything at all.

Idea #4 Tracking

As leads come in consider using a service such as Google Sheets as a repository for your leads. This will help your staff keep track of all of the leads in one place and help more of these leads turn into paying customers. As you carefully track leads create a follow-up plan. This will ensure that those who were interested turn into clients with no one falling through the cracks. 

Need Help?

Need help driving more Facebook Leads for Senior Care or Assisted Living? Feel free to reach out. We crush it on Facebook.  

Video Transcript

Hello and welcome to Lee PPC in this video we are going to talk about Facebook assisted living marketing ideas. It’s pretty straightforward, pretty basic, but sometimes the fundamentals are really what matters when it comes to marketing lead generation and even with sales ID number one is promotions, especially when it comes to Facebook. You have to change up your offerings pretty often because it is display advertising with search advertising like with Google, it’s very easy to leave your ads on for a long period of time. You could even make a really good campaign to leave it up for a year and have it work out just fine for you, but with Facebook you really have to change up those offerings much more often. Usually it’s gonna be more like every 6 weeks to 3 months, um, and sometimes it’s even much faster than that. But with a category such as assisted living you should be good to have some type of a promotion that should be able to last like 2-3 months. Idea number 2 is visuals.

Make sure that you have good images, good videos and things like that you’ll notice. Even right now you’re watching a video because videos can speak in ways that you can’t always get across via text, and also that can increase your click through raids down and decrease your cost per lead. And things like that Facebook lead ads is one to consider. It kind of depends if your. Targeting is really good. Facebook lead ads can work great, but the one problem with Facebook lead ads is that a lot of times people have old phone numbers and old email addresses that are on file and they just like click to submit it right away. It does have a low cost for lead, and if you’re new to advertising, it can be an okay way to go for ourselves. We really don’t use much Facebook lead ads.

We used landing pages, but when you’re trying to get everything just tested in if you’re kind of a beginner, then basically that’s gonna be an ok way to go you will get people who are like I don’t remember submitting the form, which is why landing pages in general are a little more helpful, but it’s an idea if you haven’t ever played around with that before. Tracking is very important, especially when it comes to your cost per sale. So as these Facebook leads come through or even with your Google leads make sure to send across things like what campaign which add which add group the lead came from so you can track which demographics working best for you on Facebook, which add copies working best for you, and if you’re using Google and what? What keyword and search for you people type done anyway. I hope that this video is helpful for you. If you do need help with assisted living Facebook marketing in general, feel free. To call us here at A33 lead PPC or hit the contact us button and we’ll talk to you soon. Thank you

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post Facebook Assisted Living Marketing Ideas appeared first on Lead PPC.

Looking for some assisted Assisted Living Marketing Tips?  Online marketing is one of the best ways to get new residents and clients for your Assisted Living and Senior Care centers. However, sometimes it is difficult to wade through the specialized lingo of online marketing to really understand what is going on. So here is a quick overview to get you up and running. 

SEO

SEO stands for search engine optimization. This is how you craft your website’s language, links, and title tags to optimize or in other words maximize the amount of quality clicks that are coming to your website. These quality clicks increase as your website appears higher up the page on search engine results. Therefore, SEO works to rank your website higher on the page. 

PPC

PPC stands for Pay Per Click and is very important for assisted living marketing. Pay Per Click is an advertising strategy where you pay money to Google, Bing, or Yahoo! to place links to your content high on the pages. This can be particularly effective because these ads are placed at the top of the search results and when crafted correctly these ads will reach people who are ready to purchase immediately.

Facebook and Instagram Ads for Assisted Living and Senior Care

Finally, an essential part of your online marketing strategy these days must be Facebook and Instagram ads. Where ppc advertising focuses on specific search terms that someone is looking up, Facebook and Instagram ads focus on interests and likes to bring up ads that are relevant to someone whose age, and finances qualify them to move forward with Assisted Living or Senior Care. A good thing about both Facebook and PPC advertising is that they can both be tied to the geography most relevant to those most likely to become clients. 

If you need any help wading through the process or other details, we are really good with PPC and Facebook/Instagram ads and we would love to talk it through with you. 

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post 3 Assisted Living Marketing Tips appeared first on Lead PPC.

Overview

Looking to drive Assisted Living Leads?  Have you ever swam in a river before? You know when you swim with the current and you just feel like you are an Olympian. You are just flying. But when you try to swim against the current you can churn the water and flail and kick, and you just exhaust yourself to go practically nowhere. Running a business can sometimes be like that. You try a strategy, or a management approach and it just feels like you are swimming against the current and then you try another and it just feels natural and effective. The same goes for building success in marketing your senior care and assisted living services. It is possible to use strategies that feel natural and are effective. Not all senior care or assisted living services are built the same way. 

Luckily there are so many opportunities out there that discovering a path that works for you and generates the desired volume and quality of senior care or assisted living leads should not be that difficult. 

Conventional Marketing Approaches

Traditionally, many senior care and assisted living leads were discovered from:

Word of Mouth 

Current Residents

Direct Mailing  

These methods still work today. Do not underestimate the value of Word of Mouth and Current Client referrals, but they can be slow and have limited potential reach. 

Broaden your Reach 

One of the best things about marketing today is that you are not limited to the network of current clients and personal relationships. Sites like A Place for Mom or Caring.com can help broaden your impact immediately and effectively. 

Drive Your Own Assisted Living Leads

But, one of the most cost effective and geographically relevant approaches to reach more potentials clients by creating your own online advertising campaigns utilizing: 

Google Ads

Facebook Ads

LinkedIn Ads

Bing Ads

The great thing about these mediums is that they are easy to scale, and if you are good at driving high quality leads at a low price, it can be much cheaper than it costs to deal with other sites. 

Need Help?

If you need help driving more Senior Care or Assisted Living leads, feel free to reach out to discuss further.

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Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post Drive Your Own Assisted Living Leads appeared first on Lead PPC.

Need help with Senior Care Pay Per Click?  Everyone is interested in getting more age and financially qualified leads for their Senior Care or Assisted Living centers. But actually getting these leads is another story. Many ad agencies can get clicks but they don’t actually produce a lot of clients. 

I know if you could find a way to use online marketing to get consistent qualified leads at a reasonable cost per lead you would invest in and scale your marketing efforts in this direction. To help you in your search here are 5 keys to look for when hiring an ad agency to drive leads your way through Pay-Per-Click advertising. 

1. Find an Agency That Focuses on Cost-Per-Lead

Some firms will focus only on the amount you spend for a display ad click or for targeted competitive key words clicks and although these costs matter, what matters more is that these clicks are effective. It is one thing to practice but practicing the wrong things just makes you better at slicing that golf ball rather than driving it nice a straight. Effective agencies not only help you get clicks but the help you get leads at competitive rate. Generally, assisted living providers can expect to spend $431 per lead. So, make sure that you find a firm that focuses on these cost-per-lead because that is the most important number.   This is especially important when it comes to Senior Care Pay Per Click.

2. Use an Agency That Focuses on Qualified Leads

Generally speaking it is easy to get clicks on ads but it is more difficult to get interest from individuals who are age and income qualified to become clients. Make sure as an assisted living or senior care provider that you find a marketing firm that is not just interested in giving you volume but also in targeting geographic regions, age groups, and incomes that will become qualified Leads. 

One way to do this is to build an effective keyword list. One of the errors paid ad marketers do is to bid on irrelevant in ineffective keywords. They do this thinking that the more words the better to beat out competitors but many of these keywords do nothing to generate traffic and if they do it is not the kind of traffic that creates qualified leads. 

A good keyword list not only contains relevant terms but also words that actually convert traffic These sort of keyword lists get you the most bang for your buck by only paying for words that create new clients 

3. Hire a Firm That Makes Their Own Landing Pages 

You do not want to drive your clicks from your Senior Care Pay Per Click to your SEO optimized website. These websites are designed to give people an experience and explore. Landing pages on the other hand are clean and simple with no external navigation. They are both mobile and desktop responsive and they gather the relevant lead information – name, email, phone number in a simple noninvasive way. Since they are so clean and so singular in purpose, they are able to convert clicks to calls at a much higher rate. Look for a conversion of clicks to calls at about a 25-35% rate. Additionally, seeking to convert calls to clients at a 1 in 4 to 1 in 7 range will insure that your cost-per-client is reasonable which will allow you to bid on keywords that are more expensive because the rest of your process is working efficiently. 

4. Employ a Firm That Protects Your Campaign with Negative Keywords

A negative keyword sounds like something you don’t want in your campaign, but the opposite is true. When your ad manager plugs in negative keywords into your campaign in makes it so that your paid ad does not show up when those words are typed into a search engine. For example, you don’t want to waste advertising money on some kid who is just doing a report on assisted living so you can craft negative keywords to protect your ads from coming up in that situation. Also, you can preserve your brand integrity by making sure that your ad does not come up associated with search terms like corruption or scandal. 

5. Hire a Firm That Will Create Ads That Compliment Your Site. 

The length restrictions of a paid ad will never be able to adequately do justice your ability to assist clients or answer all their questions. But your paid ads can be written in a way that entices potential clients to learn more from your long-form content site. They can, if written correctly work hand in hand in creating curiosity and leading to conversion. 

If you have any questions, feel free to reach out. We’d love to help. 

Video Transcript

Hi there! And welcome to our website leadppc.com. PPC stands for pay per click so this is all about senior care paper click, which is really important because more and more if you do have some type of assisted living senior care facility making sure that you are doing at least some advertising in that space can be really important. One of the really important things to remember about senior care because you have places like you know, things like a place for mom. Those types of services that exist where you’re, you know, hiring people to bring in a certain amount of new patients or people are gonna stay in those facilities. It’s important to know kind of what that baseline cost is for you. Is it like $3,000, $5,000, $8,000 like what are you paying to generate that? And that’s kind of the benchmark that’ you want to beat with with paper click and you want to make sure that you have your own pipeline that drives these things regardless of whatever happens with your other lead sources.

Anytime you have multiple kind of like sticks in the fire, then that is an advantage with any business. I mean for ourselves. 80 percent of our customers comfort referrals, but those initial 20 percent that drove them almost all come from Google, so people are on Google ads and their type. Again you know variety of different types of things are related to pay per click, but when those. People come in. They generate about 5 times more revenue from other you know referral types of situations and that’s similar to senior care. Assisted living is that don’t negate the fact that you need that initial fire fire starter in order to get the word out to more people. A couple of just tips here one is find an agency the focuses on cost per lead and I would also say you know cost per sale leads are great and you definitely need to know what your cost per lead is for paper click, but you also need to know what your conversion rate is into a sale and I know that can be a bit of a process through.

People come again and you do showings and all that type of stuff, but the better you can get attracting over time. With that the more successful that you’ll be a lot of times. You don’t need to be spending like a crazy amount of money, but you need to have enough budget in there that you can kind of make sure that you know kind of what’s what how everything is performing using agency that focuses on quality leads. Having junk leads is just going to frustrate everybody. Another space. We do a lot of work and is the franchising space of selling franchises and similar to places like A Place for Mom. There’s this called Franchise Broker Networks and it cost about $25,000 to get a sale.

Through there, whereas ours is like between 5 to $12,000 cost per sale. So but if you’re not driving the right types of leads, then you’ll never get a good cost for sale that can compare against the other stuff to to be able to scale online. So um the quality over quantity every time, but it is parts of it are always a number game numbers game but those bookings are key with the system living um higher firm that makes your own landing pages. You need to make sure that you have a firm that can go in and make edits and split test and try to revamp and move things around with web forms and and be able to work on those things. And if you control everything in house, then that can be hard to get those teams talking. Whereas most paper click agencies that do a lot of lead generation like we do with lead PPC, we take complete ownership of that whole process from the landing pages to the CRM integrations to the tracking to you know everything from the ads to we really want to know all the way to sale what is kind of occurring there.

Number 4 to number 4 employer firm that protect your campaigns with negative keywords. This is really important. I want to make sure you have an agency that is doing a lot of active management for us. It’s one of our processes as we go through. We make sure that we look through all of the search terms that have happened within the given time period and we’ll pull out stuff that doesn’t make sense. If it’s something we’re not sure on like a competitor term or something that we may bring it up to you, and then we Mark what those are. We add those as negatives if you really careful that you don’t have too much that it negates your core stuff, so there’s kind of like some trade offs with how you do negative keywords, but it’s really important even for ourselves.

I think my main campaigns for Lee Generation we have like I like 400 or 500 negative terms and those are things you just build up over time, higher firm that will create ads that complement your sight, so you want to make sure that just everything has is on brand for that feeling that you’re trying to give in each each assist of living facility is different. So anyway, if you’d like to hop on a call um, you can just call us here at 8. 3. 3 lead PPC or go to contact us and fill out the form and books directly on to probably my calendar. We kind of talk to things, but thanks so much for coming to our site and we hope to talk to you soon.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post 5 Keys to Senior Care Pay Per Click appeared first on Lead PPC.

Need help with Senior Care And Assisted Living PPC?  We would love to help!  Voice Search Optimization for Senior Care and Assisted Living PPC

Voice Search Optimization For Senior Care And Assisted Living PPC

Whenever my kids want to know something, they do not ask me first, they go straight to Siri and say, “Siri, where do aardvarks live?” My kids are not the only ones, the proliferation of virtual assistants from Amazon’s Alexa to Microsoft’s Cortana and the aforementioned Siri more and more people are making searches with voice commands. As you well know these assistants are not perfect, but they are rapidly improving and provide an immediacy, intimacy, and convenience that text searches can’t provide. Its sci-fi come to life in some ways. Therefore, it is vital that your advertising is optimized for voice searches. 

How to optimize your PPC to take advantage of Voice Search

First, recognize that voice searches are longer and use more natural language than text searches. A text search is usually 1-3 words while a voice search is usually around 5-8 words. They also are more conversational in nature. Where a text search may be “Best Senior Care near me” a voice search will look more like “Where can I find the best senior care for my mom near me?”

Voice Search Vs. Long Tail Keywords

With that being said don’t make the mistake of equating a successful voice search optimization to long-tail keywords. It is not just about having the right words but also about having them structured in natural, question formats. 

Senior Care And Assisted Living PPC: Answering Questions

Which brings us to our second important point to optimize your Senior Care And Assisted Living PPC for voice search: questions. Many voice searches are phrased in the form of a question and the right sort of questions about your facility can lead to new residents. For example, research shows that 82% of mobile users (where voice search happens) search for local businesses. Of those who search for local businesses 50% will visit a store within a day and 18% of those lead to sales within 24 hours. Now your business is a little bit different, but the point is that people are using voice search to find your facility, which leads to a visit, which leads to clients. 

Where & When Questions for Senior Care And Assisted Living PPC

So, voice search questions are important but not all questions are created equal when it comes to Senior Care And Assisted Living PPC. Where and when questions show that a person is more ready to act than what or how questions. 

Judging Intent

For example a person searching for “what is assisted living?” is less likely to act than a person asking “Where is the best assisted living place near me?” Therefore your PPC should focus not only on including natural sounding questions but also on the type of questions that lead to visits and new clients. 

Need Help?

Finally, since many of these voice searches are done on mobile devices make sure that your landing page from your Google ads is mobile friendly with no links to other pages and no navigation. Just simple and clean way to gather their information in a non-intrusive way and allow them to call, chat, or set up an appointment. If you need help getting your PPC optimized for voice search, feel free to reach out. That is our expertise. We are really good at it and we would love to help out.  

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post Senior Care And Assisted Living PPC appeared first on Lead PPC.

Looking for Assisted Living Marketing Tips?  You have a great assisted living residence with a wonderful staff and services. The people living in your residence are cared for, fulfilled, and happy. The question is how do you make sure that the right people know about your residence, come for a visit, and ultimately move in? Here are five marketing tips that will help your residence really shine. 

Tip #1: Optimize Your Website

Here’s the first of our Assisted Living Marketing Tips.  Make sure that your website is a clutter free design that really allows the strengths of your residence come through. This is usually one of the first contacts your potential residents and their family have with your place so you want it to shine. Be sure to include:

• A call to action like: “Download a free brochure” or contact us at “555-555-5555” (a push button connection on your website can really increase the amount of people who just call right then). 
• Links to rank better in the search engines.
• Videos that contain things like:

                        A guided tour of the residence

                        Meet the staff

                        Meet residents 

                        Interviews with family members of residents 

Tip #2 Use Pay Per Click (PPC) Advertising 

Advertising on Google, Instagram, and Facebook is essential to any enterprise’s success these days, but this is especially useful for assisted living facilities. As you build your ads in google pay attention to the following types of terms:

• Industry terms (ie Assisted Living)
• Competitor Terms (Names of other Assisted Living companies nearby)
• Branded Terms (Your Company’s Name)

With Instagram and Facebook ads target individuals with a moderate to high net worth who are interested in Assisted Living. 

Tip #3 Create a Landing Page 

Here’s the next of our Assisted Living Marketing Tips.  A landing page is where your online advertisement will take people. This is different you’re your website. Make sure that your landing page is optimized for mobile devices since this is where most of your traffic will come from. Also, this page should be as simple and clean as possible. No links to other pages. Do not even put navigation there. 

Tip #4 Utilize Multi-step forms

On your landing page consider using a multi-step form to get interested individual’s information. If you ask for everything all at once people get overwhelmed or lazy and give up without giving you the necessary information. So, start by asking for an email and then follow up with, first name, last name, net worth etc. 

Tip #5 Draw on Expert Knowledge

Some of your best ideas on how to build your brand are going to come from borrowing concepts from other businesses and other spaces and applying them to your assisted living facilities. So build relationships. Network, and then draw on that knowledge to make your company stronger. Think outside of the box, be creative, try new things, and then go out there and be successful. 

Need Help?

If you need help with the PPC side of things, feel free to reach out. That is our expertise. We are really good at it and we would love to help out.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post 5 Assisted Living Marketing Tips appeared first on Lead PPC.

When it comes to lead generation, every industry is different.  For this reason, it is typically a best practice to work with lead providers that have a lot of experience in your space.

With Assisted Living leads, it is no different.

The biggest player in the Assisted Living space is A Place For Mom.  Love them, or hate them, A Place For Mom drives more online leads than just about anybody.  But, the price you pay for a placement can be extremely high.

One of the reasons why A Place For Mom is so successful is because they rank high on Google for many of the most important search terms.  But, did you know that you can drive leads yourself via Google, Facebook, and other online networks, without having to pay steep commission prices for a placement.

The easiest and fastest way to do this is with Google Ads.  One of the fantastic features of Google Ads is that you can spend as little or as much as you want.  So, if you only wanted to test with like $400 / mo., you could.  Also, you can set your geographic radius to target people who live within a few miles of your facility, greatly enhancing the likelihood of booking a walk-through appointment.

If you do decide to setup a Google Ads account, make sure you are very careful with your keyword syntax.  For instance, if you want to target the term “Assisted Living Near Me”, you would want to input it is as one of the following:

• +assisted +living +near +me
• [assisted living near me]
• “assisted living near me”

Otherwise, if you just enter the terms assisted living near me, it is considered a broad match, and Google can replace each word with anything that they feel is relevant.  Most often, these terms are not targeted.  For example, this same broad match term might show up for the search query: looking for an assisted wheelchair company near Orlando.  And you could literally be in San Francisco.  So, be super careful with match types.

Another thing to be weary of is your location targeting.  Always set your locations to target people search “in” your area, not “in our about” your area.  If you fail to do this, you will literally target people all across the world.  I’m not sure why Google does this by default, but it seems like an extra way to make them cash.

Is Google the only place to find new prospective clients?  Absolutely not.  Facebook, Bing/Yahoo, and LinkedIn are among some of the other great networks you can use to drive new Assisted Living Leads.

Need help driving more Assisted Living Leads?  No problem!  We can definitely help you!

Our main focus here at Lead PPC is franchise leads and franchise lead generation for those in need of PPC leads.  If you are in need of leads, please feel free to reach out to us on our Contact Us form.

Grant James

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.

leadppc.com

The post How To Get Assisted Living Leads appeared first on Lead PPC.