Bing Search Engine Marketing
The Bing Ads platform is a valuable tool that will help you reach a wider audience, drive additional traffic to your website, and increase the profit derived from pay-per-click advertising both locally and internationally. LeadPPC can help create and optimize your paid search ads in the Bing Ad Center.
Google represents about 70-80% of online search traffic. Bing and Yahoo make up the other 20-30%.
Google search traffic is different from Bing or Yahoo traffic, so you can’t just export your Google paid search campaigns to a different platform. Sometimes, keywords and ads that perform poorly in Google are more effective in Bing or Yahoo or vice versa.
For this reason, it’s important to understand the differences between the search engines and setup custom tracking and analytics for each platform. At LeadPPC we specialize in Bing SEM for both desktop and mobile.