Top 14 Call Verified Franchise Leads Websites
One of the requests that we get from both franchisors (which we do service) and franchise brokers (which we do not service) is whether we offer what are called “Call Verified Franchise Leads“. These are leads that have been pre-called to ensure that it’s a live human being who is interested in franchising opportunities. This is a bit different from what we focus on here at Lead PPC, which is PPC for franchises.
As a PPC advertising agency that operates nearly exclusively in the franchising space via franchise advertising, the leads that we provide come directly from Google and Facebook / Instagram and go to our franchisor clients. The leads are exclusive to our clients, not shared with anyone else, and we do not call and speak with the leads.
However, there are quite a few websites out there that focus exclusively on calling and / or providing call verified franchise leads. Hopefully this list is helpful for you:
#1 – 5th Avenue Leads
I would say that 5th Avenue Leads is probably the most well known and respected provider of call verified leads within the franchising space. There are certainly larger companies out there that provide services not only in franchise development lead generation but in lots of other industries. But, 5th Avenue has been around since 2004 and has a solid handle on the franchising space. If I was going to choose a provider, this is probably the one that I would go with or at least have a solid conversation with.
One thing to keep in mind is that 5th Avenue has a lot of “mini sites” out there under domain names like franchiseleadsnow.com and bestfranchisesalesleads.com. They are all 5th Avenue and are designed to give them more real estate on specific Google search terms like “call verified franchise leads”. This is a marketing tactic that most groups have shied away from over the past 5-7 years. But, I guess if it ain’t broke…
#2 – Prospect Direct
Prospect Direct is a team out of Dallas, Texas (my home town) that has really dialed in call verified, executive level franchise lead generation. Their client list is quite large, they have great testimonials, and they have been around since about 2003. Their focus is on finding owners and leaders in upper-level management and generating warm qualified conversations with them for you. If you’ve tried other lead sources and they aren’t working for you, this might be a good one to compare against. Most of their clients are franchisors, so it may not be a great fit for franchise brokers.
PhoneVerifiedFranchiseLeads.com has a good looking website with a straight forward business model. You get 1 lead per day Monday – Friday for 90 days which comes out to $1,999 / (22 * 3) = $30 per lead. This is actually a great price. And, they have a promotion where you can receive your 1st lead within 24 hours.
This type of a situation probably isn’t ideal for large franchisors who need a high quantity of leads, but if you are a smaller franchisor without a large budget or a franchise broker this is a good option to know about.
#4 – izmoLeads
izmoLeads is a bit of a new comer to the marketplace and has been around since about 2017. However, as an owner of an ad agency, I like their process of basically running ads and then being very transparent on their follow-up process which includes:
- 7 call attempts
- Calls, emails voicemails, and texts
- Attempts are made at different times in the day
The part that I don’t know about them is how good their actual ads are. We’re a bit picky on that piece since it is all that we do and we’ve been doing it for 13 years in the franchising space. So, they may be stronger at certain franchise industries and not as good at others. For instance, it took us about 3-4 years just to master education and home services franchise leads generation whereas restaurant and gym franchise leads were much easier. Judging by their list of clients shown on their website, they seem like they have a lot of experience with restaurants and some experience with home services. So, make sure to talk with them about your specific industry prior to signing up.
Also, I would recommend that you track which ad platforms the leads are coming from. You may find that either Google or Facebook (but not necessarily both) are working better for you from a Cost Per Lead (CPL) or Cost Per Sale (CPS) perspective.
CallVerifiedLeads.com is going to be a better fit for franchise brokers specifically over many of the other providers (as opposed to franchisors), although either may have success. They have partnered with some of the best and largest franchise broker networks out there like TES (The Entrepreneur’s Source), FBA (Franchise Brokers Association), FranChoice, IFPG (International Franchise Professionals Group), Sunbelt, and FranNet.
A lot of franchise ad agencies (ourselves included) do not service franchise brokers as we do a much better job working with specific brands 1 on 1 as opposed to franchise brokers who often times want leads for dozens of different franchise opportunities. So, if you’re a franchise broker I would definitely check them out.
Oddly enough, Executive Leads is another group out of Dallas Texas that offers call verified franchise leads. Their leads are not cheap ($90-$234), so keep that in mind. If you do end up buying their gold level leads and you’re seeking a CPS (Cost Per Sale) of around $5,000 that means you’re going to need to close about 1 out of 20 leads consistently into franchise deals which is not an easy task.
Having said that though, they do have a very transparent pricing model, and having the ability to sort by Bronze, Silver, and Gold which is tied to higher net worth and liquidity leads may be ideal for franchisors who have expensive franchises (ones that cost $250,000-$1M+). If your franchise costs are less than around $100,000 there may be other lead sources that will be better for you unless you have great margins on your franchise fees.
#7 – Mercury Roads
These guys have been around since 2006 and has worked with over 500 clients in the franchise sales industry. Their website still uses Adobe Flash (which many browsers no longer support) and could use some serious updating. But, as far as experience goes they have been around the block and can work with franchisors, franchise brokers, and franchise broker firms. So, if you’re struggling to find a call verified lead provider for your unique situation, they might be a good group to check in with.
It’s hard to tell much from this website other than it being fairly straight forward that they are focused on driving leads exclusively for franchise brokers, coaches, consultants, etc. with phone verified franchise leads. It is nice that you can pause leads as needed for Discovery Days. Their CPL is $3,125 / 25 = $125 per lead. So, they are not cheap but at least they have transparent pricing and you can order online immediately (something that most vendors do not offer).
#9 – Uplead
Uplead is a group that works in a variety of industries such as franchising, real estate, travel, mortgage, and auto leads. Franchising isn’t their only focus. However, if you’re looking for a strong group that isn’t a mom and pop type of a business, this one might be a good fit for you.
#10 – ExecutiveFranchises.com
ExecutiveFranchises.com has been around since 2012. One unique feature is that they allow for “Hot Call Transfers” directly to your sales team. Additionally, 1/3 of their leads set appointments and non qualified leads may be credited and replaced for a new lead.
They also advertise your franchise on places such as: The Wall Street Journal, CNBC, Fox Business News, Fox News, The New York Times, Forbes, Yahoo! Finance, Money Magazine and many other places. What I’m not sure about is what the program costs and what the contract lengths are. It seems pretty old school, but some of their value propositions are strong.
#11 – DrFranchises.com
This group is more of a marketing agency. However, they do have services for manually verifying leads. They are a bit more of a “jack of all trades” type of an agency, but they seem to have a handle on the industry and might be worth looking into if you’re trying to do due diligence on a lot of different lead providers.
#12 – FranchiseLeads.org
FranchiseLeads.org is unique in that they basically purchase leads from 25+ different franchise portals and then they call and verify them for you. They have 5 different regions within the United States that you can choose from for your geographic area. And, leads can be purchased in blocks of 50. The program is designed specifically for franchise brokers.
Similar to many of the other call verified lead providers on this list, Executive Franchise Leads allow for geo targeting options. Their geo targeting is a bit unique in that they can drill down to the State, County, or even Zip Code level. They have been in business since 2004.
#14 – Vziom
Vziom is similar to DrFranchises in that they are a marketing agency. They work in a lot of different industries and it’s unclear exactly how they “manually verify” their leads. But, as a last resort it might be worth looking into if you’re really doing a lot of due diligence on lead providers.
Alternatives To Call Verified Franchise Leads
One of the challenges with franchise lead generation is that a large chunk of the leads tend to be unresponsive. This is a large contributing factor to why only .5% – 5% of the leads received end up turning into actual franchisees.
This is one of the reasons why many experience franchise development personnel end up requesting “call verified franchise leads”. But, what if there were a few little tweaks that you could make to your franchise development lead generation system that would yield you better results by increasing contact rates.
Here are a few tips / ideas that may help you get more out of your current lead flow.
Tip #1: Contact Leads Faster
Even though the sales process is relatively long in the franchising space (typically 4-12 months), this doesn’t mean that you should delay contacting leads as they come through the door. Much like a hungry customer may go to a different restaurant if the hostess takes too long to seat them, you want to contact your leads as quickly as you can.
You definitely want to contact leads the same day that they come in (or the very next day if it’s after business hours or the weekend). Some of the best franchise development teams have response rates of less than an hour, with some as short as 2-3 minutes.
Tip #2: Speak2Leads
There are some really cool tools out there, such as Speak2Leads that will actually take a webform lead and call both you and the lead simultaneously as soon as the lead comes in. This can be a really good experience for both the sales team and the lead
Whether it’s Speak2Leads or another similar tool, the goal here is to contact your leads within a few minutes, while your franchise opportunity is still top-of-mind for the prospective franchisee.
Tip #3: Lead Qualification
These days, it is so easy to generate franchise leads from places like Facebook, Instagram, Google, and Bing that people tend to miss out on one of the most valuable moments of lead generation. Right after a lead enters their contact information, instead of sending them to a Thank You Page, consider sending them to a Franchise Application page.
Our data suggests that roughly 20% of people who fill out a franchise lead generation form will also fill out a full application if given the opportunity. This applies not only to desktop computer users but also users who come from mobile devices and even lead source such as facebook.
By asking your leads to give you in-depth financial information right up front without having to get on a call or check their email first, you will make the job much easier for your fronters and franchise development team by helping your best leads “pop” to the top.
Tip #4: Advanced Tracking
Consider tracking what keywords from Google and Bing as well as which audiences from Facebook and Instagram lead to highly qualified leads such as Validation, Discovery Day, and Sales.
To do this, simply pass that type of information across the url string and then capture it using hidden fields within your web forms. Then, with time, turn off the keywords and audiences that aren’t yielding you qualified candidates, and put more budget into the search terms and campaigns that are bringing you your best leads.
Often times certain keywords and audiences will almost always yield you bad lead leads. So, don’t waste your money and time on those endeavors. Instead, track things better so that you have better leads.
By making these types of small adjustments to your existing campaigns, you will have a much higher success rate without having to spend more money and have more moving parts by outsourcing to a lead validation company.
Improving response times, asking for more detailed information from candidates up-front, and tracking lead data better can all make a huge difference in the success of your franchise as well as make things easier for your entire sales team.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.