What Are The 3 Main Types Of Franchise Marketing?

The answer to the important question of, “What Are The Main Types Of Franchise Marketing?” is as follows.  Here are the main types of franchise marketing are:

1. PPC Franchise Marketing
2. SEO Franchise Marketing
3. Trade Show Franchise Marketing

Our main focus here at Lead PPC is franchise leads and franchise lead generation.

 

#1: PPC Franchise Marketing

So, PPC Franchise Marketing is exactly what we do here at Lead PPC.  We basically advertise on behalf of franchisors on advertising platforms such as Google Ads and Meta Ads and help drive interested prospective franchisees for your franchise development reps to follow up with.

Here is an example of what the ads might look like on Google Ads:

Here is an example of what the ads might look like on Facebook Ads:

As far as Cost Per Lead (CPL) goes, you should expect around a $30-$75 Cost Per Lead depending on what industry you are targeting and what platform the leads are coming from.  Our average CPL all-time across all of our brands is about $32 per lead (on about $25,000,000 of ad spend).  For Cost Per Sale (CPS), it’s probably somewhere between about $5,000-$15,000 per sale.  Our average CPS is somewhere between $7,000-$12,000 typically depending on how expensive the brand is and how good the opportunity is.

 

#2: SEO Franchise Marketing

The 2nd type of marketing is SEO Franchise Marketing.  SEO (Search Engine Optimization) marketing honestly takes forever.  It used to be that backlinks were the way to go to help bolster your website’s organic rankings.  However, it’s almost all about making great content these days.  Even the article that you are reading here today is driven by SEO content creation strategies.

In the franchising space, we would recommend taking the top keywords that have driven sales for your via PPC and then writing articles around that type of content.  It’s hard to pin down exactly what your Cost Per Sale should be for franchise development, and it really depends on how expensive the staff is that you are paying to write your articles.

One thing to consider is using tools like Chat GPT and Jasper.ai to help you finish parts of your content that you do not want to write.

 

#3: Trade Show Franchise Marketing

Before the advent of the internet, trade shows is where most franchise sales came from.  Now, over 60% of all franchise sales come from online sources such as SEO and PPC.  Even Franchise Portals use SEO and PPC to drive their leads.

The only trade shows in my opinion that are worth doing are any of the Franchise Broker Networks that you are already paying for.  Getting in front of those brokers and spending time with them is absolutely key.

 

Other Types Of Franchise Marketing:

Franchise marketing is a specialized type of marketing that is unique to the franchise business model. It involves strategies that are designed to attract both potential franchisees and end consumers of a franchise’s product or service. There are several key types of franchise marketing that every franchise owner should be familiar with, which we will explore in detail.

Direct marketing is a type of franchise marketing that involves communicating directly with potential franchisees. This can be through email marketing, direct mail, telemarketing, and even face-to-face meetings. The goal of direct marketing is to create a personal connection with potential franchisees, providing them with information about the franchise opportunity and persuading them to take the next step.

Digital marketing has become an essential part of franchise marketing in the digital age. This usually includes strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. Digital marketing helps franchises attract both potential franchisees and end consumers by increasing their visibility online.

Local marketing is another significant type of franchise marketing. This involves marketing strategies that are targeted at the local market where a franchise is located. It can include local SEO, community involvement, local events, and local advertising. Local marketing is essential for franchises because it helps them establish a strong presence in their local community.

Cooperative marketing is a type of marketing where multiple franchisees within the same franchise system collaborate to fund and implement a marketing campaign. This can be an effective way to pool resources and reach a wider audience than a single franchisee could on their own.

National marketing is a type of franchise marketing where the franchisor leads a marketing campaign on a national scale. This type of marketing helps build brand awareness and can attract both potential franchisees and end consumers.

In conclusion, franchise marketing is a multifaceted field that encompasses a range of strategies. Whether you’re a franchisor or franchisee, understanding these different types of marketing is crucial to the success of your franchise. By leveraging direct, digital, local, cooperative, and national marketing strategies, you can attract potential franchisees, drive customer engagement, and ultimately, boost business growth.

 

Need Help?

Now that you have some examples of what Franchise Marketing should look like, if you want for someone to do it for you we can definitely help.  It fact, it’s all we do for a business.  Please fill out our Contact Us form if you’re interested and we’ll hop on a call to discuss further.

If you would like to speak with us about potentially having us help drive quality franchise leads for your franchise please fill out our Contact Us form.

We are a boutique franchise marketing agency / franchise ad agency that specializes in franchise marketing and franchise advertising via PPC (Google Ads + Meta Ads).

Additionally, if you need help with franchise sales or with finding a solid franchise broker, we would be more than happy to share our opinions with you on the subject.  Thanks!