What Are The Top 18 Franchise Websites For 2024?

There are a lot of ways to look at what the top franchise websites are.  For the purposes of this article, I’m going to focus less on the websites that are franchise lead generation sites (although I will include a few of the important ones) and more on franchise websites that have great content or are even good resources for building your own killer franchise website.  These are all franchise websites that at the very least you should be aware of and have a general idea of the type of information and content they provide within the greater franchising space.

Our list has some crossover with what you might find on sites like All Business, but focuses less on sites like Franchise Registry, the Federal Trade Commission (FTC), Small Business Association (SBA), etc. or lists of franchise websites on Feedly (which focuses more on sites like Franchise Chatter or Unhappy Franchisee, which can get a little… negative at times) and more on content that is helpful once you have already finished your FDDs. 

Top 18 Franchise Websites:

#1 Entrepreneur.com (+1)

I’m moving Entrepreneur.com up to the #1 spot for 2024 primarily because I use it so much.  Any time I’m trying to figure out how many franchised units a company has or just want general information regarding a certain franchise, Entrepreneur.com is my go to place.  Entrepreneur.com sits somewhere between being a small business / franchising trade magazine and a franchise portal.  So, whether you are looking to read up on franchise trends or buy franchise leads, it’s a one stop shop for many things franchising related.

#2 IFA (+2)

IFA has some of the best trade shows in the industry, and their quality content permeates throughout the entire industry.  The International Franchise Association (IFA) is pretty much one of the most important and reputable leaders within franchising.  They also host some huge conferences every year, so much so that the longer you hang around in franchising, the more times each year people will ask you “Are you going to IFA”.  I usually don’t go, but they do have some great content and I hear some of the after parties are even more fun than the event itself.

#3 Lead PPC (+2)

I mean, I’m biased on this.  But, I think that our franchise content is pretty good and covers a variety of topics.  In fact, I currently try to produce about 2 pieces of blog content per day.  So, I would put us in the top 5 for franchise content.  In fact in 2023 I wrote 300+ articles making us now one of the larger franchise content creators on the planet, especially as it relates to franchise websites and franchise digital advertising.

#4 Franchise Direct (+8)

Franchise Direct moves up 8 spots for 2024 because it’s one of the very few franchise portals that many of our clients continue to use.  They focus on quality over quantity, so the leads tend to be less junky than other franchise websites.  Franchise Direct has 400+ franchise and business opportunities available on their website.  But, above and beyond that, they also produce a lot of solid general franchising content that is worth taking a look at.  

#5 The Franchise King (-2)

This guy Joel Libava aka “The Franchise King” really knows his stuff and doesn’t get enough attention or accolades in the space.  I like a lot of his opinions he has a great blog.

#6 Franchise Times (-5)

Franchise Times has excellent content, and when it comes to the internet, content is king.  It is a trade magazine that really digs in deep.  For them, it’s not about just trying to rank organically for specific SEO terms.  Their content is unique, deep, well researched, and timely.

#7 Franchising.com (-1)

If you’re looking to buy into a franchise opportunity, Franchising.com has a lot of important information such as news, comprehensive guidelines, events, franchisee success stories, etc.  Overall, it just has a lot of great content.

#8 Franchise Gator (-3)

Although Franchise Gator isn’t my favorite source for leads, they actually have a lot of great content.  For myself, I check it here and there to see who some of the more emerging franchisors are that are advertising in various genres like pet franchises and home service franchises.  If you’re a franchise broker / consultant, Franchise Gator is one of the easiest and fastest way to get leads flowing.  They are the largest lead generator in franchising and if you’re good at calling people back quickly and don’t mind battling it out against lots of other franchise consultants and franchisors, then it can be worth the grind.

#9 Adam Goldman Franchise Coach (-1)

Adam Goldman is a franchise consultant that runs a site called Franchise Coach.  He has both a blog and a podcast.  He’s done a variety of things in the franchising space including even growing the Vanguard Cleaning concept as an Area Developer into a multi-million dollar business (which he recently sold) with 30 franchisees.

#10 MSA Worldwide (-1)

Global Franchise Magazine named MSA the Best Franchise Consultancy for 2023, the second year in a row.  Their content is easy to follow and provides resources for franchisors that are just looking to get started all the way up to brands that have been around the block but are looking for ways to tweak their marketing and sales strategy to continue to grow further.

#11 Madison Marketing (+2)

Madison Marketing takes a bit of a different approach and provides a guide for franchisors who need help creating a franchise website.  The guide is called “What Makes A Great Franchise Website”.  I think that their  guide is best for SEO driven websites and not so much for PPC, as PPC landing pages tend to do best without any navigation, no phone numbers on the page, and a strong call to action above the fold of the page.  It’s all about conversions for PPC where as SEO is more about content and indexing properly with Google.

#12 Fit Small Business (-5)

Fit Small Business has over 80 million readers and focuses on answering various questions that small business owners run into.  It’s not necessarily franchise specific, but it does pertain to all things small businesses face, including franchisees since they are small businesses as well.

#13 Devhub (-3)

This one is quite interesting.  Devhub has this solution that allows you to create as many individual franchisee websites as you need and scale across a centralized platform.  So, if you’re looking for a franchise website solution (as opposed to content) and one of your constraints is that you need something that allows you to create dozens or hundreds of separate websites for each franchisee that also meets a set of brand standards, Devhub might be worth looking into.  Another similar solutions would be Cybermark, Digisphere, or Helium.

#14 Sparktank (+3)

Like us, Sparktank is a franchise marketing agency.  They have some solid blog content as well as case studies that are solid.  Their online rankings have continued to rise as is the quantity of content that they are publishing.

#15 1851 Franchise (-1)

1851 has 2 major products.  The first is their journalistic publication that helps provide timely and relative content for both franchisors and franchisees.  The second is a content marketing tool that is a dedicated page that features SEO-rich, longform feature stories about the brand, designed to appeal to potential franchisees.

#16 Walibu (+2)

Walibu doesn’t come up much with it comes to top franchise marketing agencies as they also work in the political campaign, real estate, and general small business marketing sphere (as opposed to being a specialist agency).  But, they do have some good content.

#17 Webflow (-1)

I’ve had a hard time finding franchise website templates on sites like ThemeForest or Envato, but Webflow has a handful of templates that are worth taking a look at if you’re wanting a cheap way to get a new franchise site up and running quickly.

#18 Core DNA (-2)

Again, for our audience that is looking for help with creating a franchise website for themselves, Core DNA has a guide to creating franchise websites as well.  It’s always a good idea to get ideas from multiple places as you think about how you would like to create a better franchise website.

 

BONUS: Adapting Content Management Systems Within Franchise Websites To Create Dynamic Content that Attracts Potential Clients

Creating a successful franchise website is essential to growing your business. A key element in creating an effective franchise website is the content management system (CMS) that allows for easy uploading and updating of content while protecting vital information. Additionally, having a CMS that allows you to easily add multiple pieces of content without manually coding every page can be invaluable when it comes to expanding your online presence.

The first step when selecting a CMS for a franchise website is to determine the level of customizability needed. Different CMSs offer different levels and types of customization; some allow for full customization from top to bottom while others provide only basic functionality with little flexibility or control over design and layout. Depending on the size and needs of your franchise, you may need to select a CMS that is highly customizable or one that meets only basic requirements.

Once the right CMS has been selected, the next step is to create dynamic content that will attract potential customers and keep them engaged. Dynamic content refers to content that is ever-changing and updated regularly, rather than static content which remains unchanged for long periods of time. This type of content encourages visitors to come back often and spend more time on your website, increasing the chances of converting them into customers.

Creating dynamic content requires starting with an idea and then turning it into something interesting. For example, writing about recent franchise news or industry trends can be effective ways to create engaging content. Additionally, video and audio clips are great ways to provide dynamic content that can be easily shared with potential customers.

Finally, once you have the content created and uploaded to your franchise website, you need to ensure it is optimized for search engine rankings. This means making sure all the content is professionally written with proper grammar and key words strategically placed throughout. Additionally, creating backlinks to other sites within your industry can help boost your rankings and increase visibility of your website.

In conclusion, having a CMS in place is essential when creating an effective franchise website. Selecting the right CMS will allow you to create dynamic content that engages visitors and keeps them returning again and again. Once the content has been created, it must then be properly optimized so that it appears on search engine results pages when potential customers search for products and services related to your franchise. With a little bit of effort, you can create a franchise website that will attract and keep customers, helping your business grow.

 

Need Help?

If you would like to speak with us about potentially having us help drive quality franchise leads for your franchise please fill out our Contact Us form.

We are a boutique franchise marketing agency / franchise ad agency that specializes in franchise marketing and franchise advertising via PPC (Google Ads + Meta Ads).

Additionally, if you need help with franchise sales or with finding a solid franchise broker, we would be more than happy to share our opinions with you on the subject.  Thanks!

 

Video Transcript

Hello and welcome to Lead PPC.com or to our YouTube channel right now I’m gonna go over this article call what are the top 18 franchise websites. Some of this is a little bit of shooting from the hip, but these are definitely some resources that you we’ll want to know about as far as websites go, and they’re kind of all over the place, but still franchise specific the first one and it’s kind of an infographic. That kind of has your logos. I might have you but let’s talk about franchise times. Franchise Times has really good contents, they rank a lot or organic things and it’s because they just they have a lot of articles you can click on any of these and go there and kind of check them out, but they have newsletter magazine. They kind of show what they think are the top 500 franchises and they stay extremely relevant. Kind of like a news type of thing. Entrepreneur. Com is one that I really use quite that anytime I’m talking with a franchise or and I want to get an understanding of what their growth has been like, I’ll go to entrepreneur. Com and learn more about them a lot of times.

They have different charts that show up as far as each different franchise. If you search for them, you can see what their broad has been like all time and that’s helpful. Obviously they have a really successful magazine and a lot of stuff online in general, so these are 2 resources that you definitely should know about another good content creator out there is Joel Lababa. I think that’s his name AK the franchise King. He’s kind of an independent news source type of a guy. He has been helping people in the franchising space in a lot of different ways and he has written, I think more content than anyone as far as an individual goes. So he has some really cool stuff and he’s I think he’s a franchise consultant type of a guy. IFA I think has the best conferences that are out there and they also have some really cool content on there as well, so that’s one to know about.

I put ourselves on there. We’re definitely I think we’ have over 300 articles now and that’s going up quite a bit. I think we have some good stuff on there that’s franchise specific, especially it relates to franchise marketing, franchise paper, click different strategies around those types of things, some good lists as far as who the top kind of consultants are who the top broker networks are. A lot of good lists around stuff in general, so I know I’m biased, but I put us up there next franchising. Com because a lot of great information on there as well been around for quite a while and they have a killer domain. So how do you beat that after that we have fit? Small business. They have over 80 million, 80 million readers.

They answer all sorts of questions. It’s not just franchise specific, but there’s a lot of small business types of stuff and you’ll see if you’ go there that they do have a lot of information on franchise stuff in general, different franchises for sale and stuff like that. Also so it’s got it’s got like a hybrid of a lot of different types of things on there. Franchise coach. This is Adam Goldman. He has a blog, he has a podcast and you know not everybody consumes their content by reading, so I think that having some people out there that have some good voices as far as podcast and stuff like that goes is is a plus and one to be aware of MSA Worldwide. The Global Franchise Magazine named MSA the best Franchise Consultancy for 2013 for the second year in a row. These guys show up on a couple of my lists. It’s not a group that we’ve ever really engaged with, but I have a lot of respect for their ability to move a lot of deals and really stay plugged into what works with franchising dev hug dev hub is also quite interesting.

It’s kind of similar to maybe Cybermarg, Digitosphere or Helium, but they have some some cool things here that are kind of worth checking out. Then we obviously have Franchise Gator. You can’t have a list of some of the top. Sites while talking about franchise Gator I’m not gonna click on these, but Franchise Gator Franchise Direct. These are both franchise portals that are worth knowing about if you need leads. If you’re a broker or something like that’s a great place to go. I personally am a bigger fan of using agencies like ourselves, plus using franchise broker networks as well as to drive sales. I think that the lead leads aren’t quite as good as they used to be maybe 5. 10 years ago, but still these are super relevant and very important within our industry. Next Madison Marketing they have kind of a different approach.

They have this guy called what Makes a Great Franchise Website. So if you’re looking for stuff around franchising and websites, then this may be a good resource for you 1851 they have 2 major products, they so yeah that might be one to just kind of check out there as far as like franchise website stuff goes and then I’m just gonna kind of name these other ones. We have Web Flow Core, DNA, Spark Tank and Walibu also have some more information on here, just kind of some bonus content, but if you do need some help with you know franchise we’re not like a franchise website creator, but we do for all of our clients. We make we do make landing pages and things like that is we run ads mainly on Google ads and Facebook slash meta.

Slash Instagram ads. We’ve managed over 25 million dollars in ads for over 200 and 50 different franchise wars over the last 13 years, so if you need more leads in general we would love to talk to you to talk with us. Just go to this contact us page right here and fill that out. It’ll go to my Calendly and then we can jump on a call and talk from there. But thank you so much for visiting our site and go into YouTube and what have you so? Thanks so much!