2023 Top 5 Franchise Marketing Tips
Time needed: 14 days.
How To Do Franchise Marketing
- Create An SEO Driven Franchise Site
Make sure that you content is keyword rich, your pages have been submitted to Google Webmaster Tools, and you have good internal page linking setup (navigation).
- Advertise On PPC Channels
Once you are starting to drive some organic SEO leads, it is recommended that you advertise on paid channels such as Google Ads and Facebook Ads. Other networks include LinkedIn and the Bing/Yahoo network. Here at Lead PPC, we specialize in PPC for franchises.
- Work With Franchise Brokers
There are many great franchise broker networks out there such as FranServe, TES, FranNet, and others. If you find the right franchise broker network, they can bring consistent franchise sales for you.
- Advertise On Franchise Portals
Once you are used to closing a lot of franchise deals and you have a good franchise development team in place, advertising on Franchise Portal such as Franchise Gator and FranchiseOpportunities.com can be a great additional lead source. Franchise advertising is one of the most important keys to success.
- Be Creative!
Once you are used to closing a lot of franchise deals and you have a good franchise development team in place, advertising on Franchise Portal such as Franchise Gator and FranchiseOpportunities.com can be a great additional lead source.
5 Franchise Marketing Tips
Top 15 Franchise Marketing Agencies:
One of the most difficult things in trying to engage with a franchise marketing agency is to first understand who the top franchise marketing agencies are to choose from. To help with this, here is a list of who we believe to be the top 15 franchise agencies:
In this article, you will find our Top 5 Franchise Marketing Tips. I originally wrote this article back in February of 2019 which was soon followed by a massive global pandemic. 2020 was unlike any year in the past, especially if you are a restaurant or gym franchise. The worldwide COVID 19 pandemic in 2020 changed the way that potential investors are evaluating franchise opportunities, and the more “pandemic proof” your franchise is, the higher likelihood you will have in finding those ideal franchisee candidates that you are seeking.
There is still a lot of economic uncertainty around the globe, but we have seen a positive resurgence within the franchising space. More than ever, writing high quality content on your website has become important. Some businesses (including our own) are starting to leverage various aspects of AI (artificial intelligence) to help write certain parts of article and video content. Having a diversified marketing mix is becoming more important as well. Most of our clients not only use our franchise PPC services but also diversify their lead sources via content creation, broker networks, franchise portals, and other franchise sales methods so that they have a variety of leads coming in from multiple sources.
Having said that, marketing should always be an important ongoing piece of any franchise system. And, with over a decade of experience driving leads for 200+ franchisors, we have a few franchise lead generation tips that might help you on your way.
So, let’s get right into it. Marketing your franchise properly can be one of the most lucrative ways to grow your franchise system. Sure, in a a perfect world, your franchise markets itself and your customers are constantly begging you to open additional locations. But, in reality, the most successful franchises systematically market their franchises to gain explosive growth.
Here are 5 simple tips for Franchise Marketing:
Tip #1: Your Website
Make sure that you have a really good Franchise Development section of your website. This is one of the few places that your existing customers will actually raise their hands and reach out to you to open a franchise in their area. Be sure to include:
- A call to action, such as “Download Free Franchise Guide”
- Links to rank better in search engines
- Videos with things like:
- A day in the life of a franchisee
- Meet the founders
- Discovery Day
- Also, try to address the specific value propositions that your company has as it relates to being pandemic proof
Tip #2: PPC
Advertising on Google and Facebook is an absolute must these days. With Google, focus on the following types of terms:
- Industry Terms (ie Pest Control Franchise)
- Competitor Terms (Terminix Franchise)
- Branded Terms (Your Company Franchise)
With Facebook, go after people that have a high net worth, are interested in franchising, and express interest in your industry. Make sure you have mobile optimized Landing Pages. And, try using a multi-step form, where you ask for basic info (email) initially, and then ask for more info (first name, last name, net worth, etc.).
Also, don’t put links to other pages on your Landing Pages. Don’t even put navigation on there. Even if you’re not ranking on SEO, PPC is a lead source that can start driving high quality leads for you via the internet within 24-72 hours.
Tip #3: Franchise Brokers
A lot of really cool brands are so unique that it is hard for anyone than a Franchise Broker to sell them. Don’t be shy about signing up with various Franchise Broker Networks. True, a sale will cost you about $20K, but in some cases, it’s worth it to get the ball rolling or gain critical mass. The more people you have telling your story in 2021, the better!
Tip #4: Franchise Portals
Most people cringe when they hear this word. And, let’s be honest, going through bad franchise leads is a total pain in the rear. But, there’s something to be said about lead volume. At a minimum, pick 2-3 Franchise Portals that you’re comfortable with and get your name out there. Some people don’t look at anything besides Franchise Portals. So, if you’re not in there, some people may never find you. Plus, it will take up more organic spaces in your industry on Google and Bing.
Tip #5: Be Creative!
Your primary job is to build your brand. That means everything from providing a good experience for your customers to dominating your space within the franchising community.
A lot of times, some of the best ideas will come from borrowing concepts from other businesses in other spaces and applying them to you.
Think out of the box. Think international. Think networking. Think low Cost Per Sale. And, get out there and get it done!
If you need help with the PPC leads side of things, feel free to reach out. That’s our main wheel-house.
Additional Marketing Tips:
Analyzing the Data: Metrics To Monitor When Implementing A Successful Franchisee Marketing Program
In order to develop an effective franchise marketing plan, it is crucial to analyze data from your current efforts and adjust them accordingly. Metrics can be used to measure the success of a campaign, as well as provide valuable information about customer behavior and preferences. Here are some key metrics that should be monitored when creating and implementing a franchisee marketing program:
1. Reach: One of the most important metrics in any marketing program is reach – how many potential customers were exposed to your message. This metric tells you how far your message has spread and can help you determine if it’s reaching the right audiences or if changes need to be made. Reach will give you insight into how successful your campaigns have been so far, as well as what needs to be done in order to increase the effectiveness of your tactics.
2. Conversion: Conversion rate is a valuable metric that tells you how many potential customers are actually taking action and engaging with your franchise’s products or services after being exposed to your message. This will give you an idea of what tactics are working and which ones need improvement. If a campaign is not producing the desired results, then it can be adjusted accordingly in order to improve its success.
3. Engagement: Engagement metrics tell you how much involvement customers have with a particular product or service after being exposed to marketing materials. For example, when someone views a website page dedicated to a certain product or service, engagement metrics measure how long they spend on the page and what actions they take. A high engagement rate is a good sign that customers are interested in learning more about your franchise’s offerings, while a low engagement rate indicates that changes need to be made in order to make the content more enticing.
4. Retention: Retention metrics measure how well customers stick with your franchise after being exposed to marketing materials. This metric tells you whether or not people are returning for repeat purchases or other interactions with the brand, which can be extremely valuable when creating long-term customer relationships. If customers aren’t returning for repeat business or interacting with your brand in any way, then it may indicate that changes need to be made in order to keep them engaged and coming back.
By monitoring these key metrics, you can gain valuable insight into how successful your franchise marketing program is and make informed decisions about what changes need to be made in order to increase its effectiveness. Analyzing data and adjusting tactics accordingly will give you a better understanding of customer behavior and preferences and provide the information needed to develop an effective franchise marketing plan. With the right strategy in place, your franchise will be well on its way to reaching new heights in terms of success!
5. ROI: Return on investment (ROI) is one of the most important metrics when it comes to measuring any marketing efforts’ effectiveness – this metric tells you how much return you’re getting for the money spent on marketing efforts. If the ROI is low, then it may indicate that changes need to be made in order to make the campaign more efficient and successful. Calculating this metric accurately can give you an idea of which tactics are worth investing in and which ones should be avoided.
6. Social Media Reach: Social media reach is another important metric when measuring a franchisee marketing program’s effectiveness – this tells you how many people have seen or interacted with your posts/content on social media platforms (such as Facebook, Twitter, Instagram, etc.). A high reach indicates that your content is resonating with customers and they are engaging with your brand, while a low reach may mean that changes need to be made in order to grab the attention of the right audiences.
By monitoring these key metrics closely, franchisees can gain valuable insight into their marketing efforts and make informed decisions about what changes need to be made in order to maximize ROI and increase their success. When used correctly, these metrics can provide the information needed to develop an effective franchise marketing plan that will help your business reach new heights!
7. Cost per Lead: Cost per lead (CPL) is a metric that tells you how much it costs for someone to take action after being exposed to your ads or content. This should be taken into consideration when determining whether a campaign is successful or if adjustments need to be made. A high CPL indicates that the cost of acquiring customers is too high, whereas a low CPL may indicate that changes need to be made in order to make the campaign more efficient and successful. By tracking this metric closely, franchisees can gain valuable insight into their marketing efforts and make informed decisions about what tactics are worth investing in and which ones should be avoided.
With these tips in mind, you have a better understanding of how to create an effective franchise marketing plan for your business. Investing time and effort into analyzing data and optimizing campaigns accordingly will give you valuable insights into customer behavior and preferences so that you can make informed decisions about what tactics are worth investing in and which ones should be avoided. Keep these techniques in mind as you develop a successful franchise strategy – with the right approach, you can make sure that your franchise is making the most of its marketing efforts and reaching new heights!
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.