14 Dental Office Marketing Ideas
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It’s important to note that these dental marketing ideas are focused primarily around strategies for acquiring new patients as opposed to strategies that are intended to get existing clients back into dental offices for re-visits.
High level, we have been working with dental offices providing PPC advertising services since 2010 and have worked with over 150 dental offices. Many of these ideas are high level, but if you would like to hop on a phone call to discuss things in more detail, please use our Contact Us form.
14 Proven Strategies for Growing Your Patient Base Through Dental Office Marketing
When it comes to running a successful dental office, marketing is key. It can help you attract new patients and maintain those relationships for years to come. But how do you go about marketing your practice? What are the best strategies that will get your name out there?
The good news is that there are several effective dental office marketing ideas that can help you grow your patient base and increase profitability. From establishing an online presence to leveraging referrals, here’s how to make sure your dental office stands out from the competition:
1. Create an Online Presence
In today’s digital age, getting online is one of the most important steps for any business, especially in dentistry. Establishing a presence on social media and having a professional website are great ways to advertise your practice. You can use these platforms to showcase your services, staff, and patient experiences. Additionally, it’s important to have an active blog that provides useful information for potential patients.
2. Leverage Referrals
Referrals are one of the best forms of advertising for dentists because they come from people who already have a relationship with you. Make sure to ask existing satisfied patients if they know anyone else who may need dental services. You can also offer incentives in exchange for referrals, such as discounts or free products.
3. Invest in SEO
Search engine optimization (SEO) is key when it comes to digital marketing. It involves optimizing your website so that it appears higher in search engine results pages (SERPs). There are a few strategies you can use, such as keyword research and writing content geared towards attracting visitors to your site.
4. Offer Discounts
Discounts are great for gaining new patients and retaining existing ones. You can offer discounts on specific services or dental products you offer. You can also consider offering “new patient” specials to attract people to your office.
5. Utilize Email Marketing
Email marketing is an effective way to reach out to potential and existing patients with information about new services, special offers, or upcoming events at your practice. You can also use email campaigns to stay in touch with existing patients and remind them of their upcoming appointments.
6. Create Branded Merchandise
Creating branded merchandise is a great way to market your practice outside of the office. You can have t-shirts, mugs, pens, or other items printed with your logo and contact information. This will help spread word-of-mouth advertising as people use these items out in public.
7. Run Promotions Through Local Media
You can always run promotions through local media outlets such as newspapers, radio stations, or television channels. This is a great way to reach potential patients who may not have heard about you yet. Make sure to include an offer that will entice people into your office such as a free consultation or discounted services.
8. Establish Partnerships with Other Businesses
Partnering with a local business can help you reach potential patients who may not have heard of your practice yet. You can collaborate on promotional activities and cross-promote each other’s services to increase visibility and attract more clients.
9. Invest in Print Advertising
Print advertising is still an effective way to market your dental office, even in today’s digital age. You can produce flyers, brochures, or postcards that advertise special offers or upcoming events at your practice. You can also consider direct mail campaigns to send these materials directly to potential patients.
10. Participate in Community Events
Joining local community events is a great way to introduce your practice to potential patients. You can set up a booth at health fairs, volunteer for charity events, or sponsor local sports teams. This will help you gain exposure and build relationships with the people in your community.
11. Leverage Social Media
Social media platforms such as Facebook and Twitter are great tools for building relationships with current and potential patients. You can use these platforms to post useful information about dental health, as well as special offers or upcoming events. Additionally, you can use social media as a way to respond quickly to patient inquiries or feedback.
12. Create an Appointment Reminder System
Creating an appointment reminder system is a great way to ensure that your patients don’t forget their upcoming appointments. You can use an automated system to send out text or email reminders a few days before each appointment. This will help reduce the number of no-shows and keep existing patients coming back for more.
13. Offer Discounts to Loyal Patients
Offering discounts to loyal patients is another great way to retain them while also attracting new ones. You can offer special rates on services or products, as well as discounts on follow-up visits or referrals from existing patients. This will show your appreciation and encourage people to come back for more services in the future.
14. Run Online Contests
Online contests are a fun way to engage with your patients and attract new ones. You can invite people to take part in a quiz or write a review of their experience at your practice for a chance to win discounts or free services. This will help you build relationships and get more people interested in your services.
These are just some of the dental office marketing ideas that can help you increase patient numbers and improve profitability. No matter what strategies you choose, it’s important to focus on delivering quality service and having an effective plan in place. Doing so will ensure that your practice stands out from the competition and remains successful for years to come!
If you need help testing Google and/or Facebook ads for your dental practice, please fill out our Contact Us form. We would be glad to help.
Hi there! And welcome to Lead PPC. You’re probably at our website, leeppc. Com or on YouTube. In this article. It’s pretty straightforward. I’m just talking about 14 dental marketing, dental office marketing ideas, so if you’re looking for some fresh new tips, we’ve worked with several hundred dental offices and learned a lot over the years. So if you’re on Google typing anything like this like dental marketing ideas, company dental promotional ideas, marketing idea for dentists, any of that type of stuff, then we can definitely help you out. So here are some things to consider one make sure this is kind of a no brainer but create an online presence. If you’re viewing this, you probably already have a website that’s kind of first step second leverage referrals for us.
Here at Lead PPC, about 80 percent of our business even to this day still comes from referrals even though we do advertising and even though we do you know, write a lot of content and things like that the end of the day they refer more business to us and that’s just kind of the X Factor and that’s true for most businesses, so always make sure you have some way to ask for referrals. I know when I got our local dental office that I go to. It was literally just a referral from someone I think they even paid her like a free debt dental something for me going and that was awesome invest. In SEO is important as well these days. I think it has more to do it less to do with link building and more to do with writing good content. So just being aware of like what types of things you can talk about in your local market and being consistent with that for myself. I try to do, you know, try to do a couple of videos a day uh, kind of like this I try to do um, you know a handfully over to 09:57 articles in a day, sometimes using a little bit of AI in there to sprinkling to help you finish out articles can be helpful stuff like that, but investing in SEO can be very helpful.
Offered discounts, a lot of the promotions that we do have to do with like you know, $20 off your next whatever or free teeth whitening or free dental exam or whatever it is, but on Facebook, especially if you have a good rotation discounts that are for first time customers, then you switch those up every like you know 6 weeks to 3 months and that can be a really good way to go utilize email marketing. I feel like email marketing isn’t quite as strong as it used to be back in the day, but there are some really cool ways that you can kind of utilize email marketing for big promotion. So if you’re going to have like you know, a big party or something. Like that once a year or a big promotion, then using something like Mail Chip, Infusions Marketo, or something like that can be a good way to go um create branded merchandise. Um, people love swag like swag stuff like T shirts, um sweaters, hats, all that type of stuff. My wife makes fun of me because I probably wear more swag gear that I do like normal clothes, but I just love free stuff.
Um run promotions through local media. This can be newspapers, radio stations, television channels. Those types of things still exist, a YouTube TV assem options around that type of stuff as well. Number 7, number 8 established partnerships with other businesses. So the whole thing like drop your business card type of a thing or if the car wash have a board you can put things up there. That type of stuff can be good. Invest in print advertising. Print can still work, especially with new neighborhoods as they open up. That can be something to look at participating community events getting your name out there. If you have kids to play baseball football things like that at high schools that can be good supporting a local high school newspaper, leverage social media things like Facebook and Twitter. I would say this is like one of the most important things that you can do. Um create an appointment reminder system, so here’s your next visit. I get text messages for my general office offer discounts.
To loyal patients and run online contests, so there are some things in here that you haven’t thought about then hopefully that’s helpful. Also since we have worked with 200 plustinal offices, we’d love to have a conversation with you to do that, you can just go to our contact us button over there or we have a contact us form right here and you can fill that out. We could have a conversation from there, but thanks so much for coming to our website and we’ll talk to you soon.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.