What Is A PPC Company?


If you are viewing this article, it is probably because you are either trying to figure out what someone means when they say that they are looking for or own a “PPC Company” or you are looking for an agency that provides PPC advertising services on Google Ads, Facebook Ads, etc. and are trying to figure out which agency you want to go with.

Below you will find the definition of what exactly a PPC Company is.

But, before we get into that, if you are looking to hire an advertising agency that provides PPC services, we do have a few recommendations.  We have been in the PPC advertising space since 2010, and we’ve seen a lot of good agencies and bad agencies.

The main thing that you want to look for is an agency that really knows your specific niche industry very well.  For instance, we have worked with over 200 franchisors.  So, whether it’s franchise development lead generation or driving customer leads for franchisees, it’s an area of expertise that we have and feel very confident about.  Conversely, we are awful at ecommerce advertising.  So, if you run any type of online store, we would not be the agency for you.

This being the case, when you are doing your Google searches, make sure to be very specific on the type of agency that you are seeking.  There are enough agencies out there and online marketing has been around long enough that you should be able to find what exactly what you are looking for as long as your searches are specific.

Additionally, communication and experience are also key.  On the communication side of things, make sure that you are getting quick response time from your Account Manager.  And, on the experience side, you really want an agency that has requirements for at least 5 years of PPC experience for their employees.  This industry really does take a long time to understand so that you’re not making tons of mistakes, so the last thing you want is an agency that sounds good on paper but provides you with a brand new Account Manager that just started using Google Ads or Facebook Ads a few months ago.

PPC Company Definition

When businesses are considering advertising online, one of the first things that they often hear about is a so-called “PPC Company”.

This article seeks to answer the question “What is a PPC Company?”. In this article, we will also give recommendations on what to look for when hiring a PPC company as well as things to avoid in your selection of a high-quality vendor.

PPC Definition

Let’s start with the phrase “PPC”. PPC stands for Pay-Per-Click. Most online ad platforms such as Google Ads, Facebook Ads, and LinkedIn ads charge per click. So, essentially, a business pays a certain amount for each click that they receive.

Keep in mind that most of these major ad platforms have other bid types such as paying for impressions, conversion, app downloads, likes, and sales. But, it is still a largely held practice that many businesses pay per click in order to get people to go to their websites or otherwise interact with their businesses online.

So, that brings us to the next phrase, “PPC Company”. A PPC Company is usually an advertising agency that creates and manages online ads on behalf of businesses.

Hiring A PPC

This being the case, when you hear a business owner say, “We just hired a new PPC company” or “You should really look at outsourcing your Google Ads to a PPC company”, they are saying that they just hired someone to manage their online ads or recommending that you stop running your ads yourself and look at hiring an outside firm to manage the ads.

Not all PPC companies are the same. And, not all PPC companies are good at what they profess to do. But, most PPC companies are good at something.

How To Vet a PPC Firm

When you are going through the processes of vetting various PPC firms, take the time to ask them what their core competencies are. Consider also asking them what industries they specialize in. If they say “everything”, that can be a red flag, unless they are a really large agency.

Many PPC agencies excel in a handful of industries. For us, those industries are Franchising, Dental, and Law Firms. And of those 3 industries, we are really best at Franchising.

E-Commerce Vs. Lead Generation

Other things that you can ask an agency that you are considering include asking them if they are better at E-Commerce or Lead Generation. For instance, we are really good at driving leads, but we do not like selling things on people’s websites, especially cheap things. So, to that end, perhaps ask the vendor what an ideal client looks like for them.

Landing Pages

Landing pages are another key element. Make sure to ask if they will be making any web assets such as landing pages, or if you will need to provide them for the agency.

PPC Pricing

The final important piece is usually pricing. If a firm charges less than $500-$1,000, we would suggest that you do not engage with them, as they probably won’t be able to give you the attention that it requires to do a good job. If you are spending over around $10 / mo. in ads, expect there to be some sort of % of ad spend that comes into play (such as 10-20%), so that the PPC group can keep up with the growth demands and deliver you the results that you are looking for.

Additional Tips On Identifying A Good PPC Company:

The world of digital marketing is ever-changing and constantly evolving, making it essential for businesses to stay up-to-date with the latest trends in order to stay competitive. One of the most effective ways to make sure your business remains visible online is through pay-per-click (PPC) advertising. However, this type of marketing comes with its own set of challenges – making it difficult for many businesses to manage all aspects of their PPC campaigns themselves. That’s where a PPC company can help.

A professional ppc agency or ppc company is an agency that specializes in creating and managing PPC campaigns for businesses of all sizes. These agencies are typically comprised of experienced professionals who have the knowledge and expertise to create and manage effective paid search campaigns that help you maximize your return on investment (ROI).

The primary benefit of hiring a professional PPC agency is that they can help you save time, money, and resources while also optimizing your PPC campaigns so you get the most out of them. Not only do they possess the experience and knowledge necessary to launch successful campaigns, but they can also provide valuable insight into what works best for different types of businesses within specific industries. In addition, working with a ppc agency can offer greater flexibility as many of them will be able to adjust their strategies based on your business goals, budget, and other criteria.

When it comes to understanding the different types of PPC strategies available, there are a few key elements that you should consider. The most common type of ppc marketing is Google AdWords, which allows businesses to create text-based ads that appear in search engine results when specific keywords have been typed into the query field. Additionally, some companies may opt for display advertising or remarketing campaigns as well, which involve placing graphical or video ads on relevant websites with the aim of driving more traffic to their own sites.

No matter what type of ppc agency you end up working with, it’s important to ensure they understand your unique business needs so they can create an effective strategy that works for your specific situation. To help you make the right decision, here are 10 tips for choosing the right ppc company for your business needs:

1. Look for a PPC agency with relevant experience in your industry.

2. Understand their fees and rates to ensure they fit within your budget.

3. Verify that they have access to all of the necessary tools and technology required to manage a successful campaign.

4. Ask them about their approach to keyword research and bid management, as well as the strategies they use when creating ads and landing pages.

5. Make sure they offer full transparency into their process so you can easily track performance and results over time.

6. Confirm that they provide regular reports to keep you updated on the progress of your campaigns.

7. Ensure they have a solid understanding of analytics and how to interpret data in order to make informed decisions.

8. Find out if they offer any additional services such as SEO or content optimization.

9. Ask for references so you can speak with other clients who have used their services in the past.

10. Make sure there is an open line of communication between you and your ppc company so you can easily discuss any issues or changes that need to be made over time.

Analyzing the ROI on your PPC campaigns is essential when working with a professional ppc agency, as this allows you to determine whether you are getting your money’s worth. By understanding what is working and what isn’t, you can then make informed decisions about adjustments that need to be made in order to maximize your results in the future.

Working with a professional ppc agency is an invaluable resource for businesses of all sizes, as they offer expertise and experience that can help improve the performance of your PPC campaigns over time. All it takes is finding the right ppc company that meets your unique business needs in order to ensure success.


Need Help?

If you need help with a quality PPC company, please reach out to us via our Contact Us form.  Thanks!


Video Transcription

Hey there! This is Grant James with Lee PPC welcome to our website or our YouTube channel. This is a pretty basic video, but I’m gonna be going over what our franchise leads, so in this article I can talk about kind of the definition of franchise leads. Basically these are leads that usually it means franchise development leads, but its leads that franchise wars or franchise development reps used to help find new franchisees so to find people that are actually going to invest in a new franchise. Um, there is another definition of franchise leads and that is basically any type of a consumer that is, you know you’re a local fish restaurant, let’s say, and you are looking for more people to come to your fish store and that fish store happens to be um, some type of a franchise so you’re just looking for more local customers to come and visit your store.

That’s another definition but usually has a deal with franchise development leads or more detailed way to kind of look for that. There are a few different places that people will get franchise leads and I kind of let some of them here, but basically organically through search engine optimization. It’s really hard to get a lot of volume through this to be honest digital marketing paper click which is what we do here and lead PPC so it’s primarily going to be Google ads and meta ads or Facebook slash Instagram ads. We don’t see as much coming from YouTube. We don’t see as much coming from LinkedIn, but we see a lot of deals. We’ve worked with over 250 brands since 2010 and help close a lot of deals. We’ve managed all over 25 million dollars and ads for franchise development league generation. Um, so yeah, that’s kind of a there’s a a lot of leads to be generated in that space franchise portals.

This is gonna be like franchise direct, franchise Gator, Evan, entrepreneur, dot com, franchise broker networks and I would say even outside of franchise portals. There’s also like call verified lead groups like 5th Avenue Leads. You could even put Biz by Cell in there for franchise broker networks. That’s gonna be there’s 1t of these, but the entrepreneur source IFPG, francer, Fran. Net there’s a bunch of those. I have articles that we’ve written on, those specifically trade shows. The best trade shows really are either gonna be some of the big franchising conferences that are held each year or really going to franchise broker network conferences and getting to know specific brokers that can sell for you and then PR. Although we don’t see as much coming from this as a good way to waste a lot of money. A TV radio, that type of thing from this articles to talk about kind of analyzing the different types of franchise leads and which ones will work best for you. So there’s some information there’ you.

You may want to take a look at and if you do need help, feel free to fill out our contact us form right here and we can definitely help you drive more franchise leads. Thanks so much!