Dental Marketing Ideas Company

Sometimes you just need some fresh ideas when it comes to dental marketing, and oftentimes working with a professional Dental Marketing Ideas Company (otherwise called a Dental Marketing Agency) can be just what you need to get the creative juices rolling!

If your creative juices are lacking, here are 10 Dental Marketing Ideas.

 

Top 10 Innovative Dental Marketing Ideas

In today’s competitive dental industry, differentiating your practice through unique and creative dental marketing ideas is key to attracting and retaining patients. Let’s explore ten effective strategies that every Dental Marketing Ideas Company should consider:

1. Create a user-friendly website: Your website is often the first interaction potential patients have with your practice. Make sure it is aesthetically appealing, easy to navigate, and provides all the necessary information about your services.
2. Leverage Search Engine Optimization (SEO): SEO is an effective way to increase your website’s visibility on search engines. Use dental-specific keywords, optimize your site’s performance, and create high-quality content to improve your rankings.
3. Set up Google My Business: This free tool lets you manage your online presence across Google, including Search and Maps. It allows potential patients to find you easily and read reviews about your practice.
4. Embrace social media: Platforms like Facebook, Instagram, and Twitter provide an excellent opportunity to interact with your patients. Post engaging content regularly, respond to comments and messages, and use these platforms to showcase your practice’s personality.
5. Start a dental blog: A blog is a great way to share dental health tips and educate your patients. It can also improve your SEO ranking and establish you as an expert in your field.
6. Offer referral bonuses: Encourage your existing patients to refer their friends and family. Providing a small incentive in return, such as a discount on their next visit, can boost your patient numbers.
7. Run online ads: Platforms like Google AdWords and Facebook Ads enable you to target specific demographics, ensuring your ads are seen by potential patients in your area.
8. Host community events: Organizing oral health workshops or free dental checkup camps can raise awareness about your practice and position you as a community-friendly dentist.
9. Send email newsletters: Regular newsletters keep your patients up-to-date with your practice and the latest dental health news. Just make sure your content is interesting and relevant to keep them engaged.
10. Use patient testimonials: Sharing positive experiences from satisfied patients builds trust and credibility, making potential patients more likely to choose your practice.

Implementing these dental marketing ideas can provide a robust foundation for your marketing efforts. Remember, the best marketing strategy is one that evolves and adapts with your practice’s needs and the industry trends. Don’t be afraid to experiment and find what works best for your practice.

 

Need Help?

If you need help testing Google and/or Facebook ads for your dental practice, please fill out our Contact Us form. We would be glad to help.

 

Video Transcript

Hello there and welcome to Lead PPC. My name is Grant James. I am a founder owner of the company and I wanted to first welcome you to our site and kind of walk you through the article that you’re probably reading right now, which is called Dental Marketing Ideas Company. Obviously it’s kind of a keyword driven article for someone who’s you know, looking for some ideas for dental marketing or an agency or companies. Sometimes people say agency firm, ah, company. Different terms denoting, you know, a company that handles this type of business and we this is something we definitely do. We are more of a paper click centric company so we don’t really do 1t of search engine optimization or content creation.

It’s more Google ads, Facebook ads and things of that nature, but I did want to kind of walk through 10 kind of innovative dental marketing ideas for your dental practice. We’ve worked with over 200 dental dental practices since 2010, so it’s a space that we know really well. We’ve done 1t with and helped drive a lot of patients. So a couple things that should be helpful for you one create a user friendly website you want to make sure that it’s easy for people to call you easy for people to fill out a form, a wife chat. Anything like that that really helps have client interaction and also having a lot of content can be very important to drive that. Traffic or doing paid ads like what we do leverage search engine optimization. It used to be the backlinks and things like that were kind of a big deal.

We don’t for my own like this article you’re viewing right now. I don’t do any backlinking. I would think it’s more like YouTube or it’s just about creating a lot of content. Creating good content that people spend a lot of time on. That really helps you the most and also making sure that your content is around certain veins of specialty. So for instance, I do a lot of content around dental marketing, around franchise marketing and being specific like that and having a lot of content about something specific helps Google know that that you are an expert in that field. Setting up Google my business is kind of a no brainer. A lot of people are trying to find you from maps. Also Google my business, you know it shows up in those Google map packs so it shows up on apps it shows up on Google searches. You can tie it in with Google ads as an ad extension, and it’s also kind of a prerequisite if you’re going to be doing any Google Local Service ads. So this is kind of one of the most important things that you can do.

Embrace social media. Social media definitely works for acquiring new patients, but make sure that you switch up your offers regularly, at least every. 2-3 months you should be switching those do some dental you know, teeth whitening, do some free consultation, do a discount on implants like change up what your offer is. Regularly starting a dental blog can be good for content. If you’re not producing content, Google is going to gradually not show your stuff as much. They don’t care as much about legacy content providers, so you need to kind of stay active with content production. I know for myself. I when I can I try to do up to around 10 articles in a day.

Well, if I’m busy or something like that, then maybe I’ll only do like 2 or 3 and then I try to shoot a handful of videos. That helps as well, but it is very important and for us our our largest um, you know, 80% of all of our close deals come from referrals. If we get a referral, we close 75 percent, of those from pay to ads we close 15 percent and from organic SEO we close 14 and 1/2 percent, but we probably get more leads from SEO now than anything else from our own blog, so it’s definitely very important offer referral bonuses referrals are huge for any type of business. I have a dental practice that I attend. I was actually referral and my friend got um some money for doing that which is great or discount um run online ads. This one’s crucial if you’re not doing Google. Ads and Facebook ads you totally should be.

It works. Um, we’ve driven hundreds and hundreds and hundreds of patients, uh probably in the thousands of patients all through um through online advertising mediums. Google and Facebook, primarily hosting community events, can be important. Sending out newsletters, although some people get kind of bugged with those or text messages and then using patient testimonials is also important for any business. If you do need help, you can fill out our contact us form, you can just put your information in here, hit request appointment, then you can schedule call, probably directly with me, but we’d love to talk to you and thank you so much for coming to our site and hopefully we’ll talk to you soon.