What Is Franchise Development?

Definition:

What is “Franchise Development“?  The definition of franchise development is an interesting one.  It basically means the process franchisors use to find new prospective franchisees / investors.

There are a few key components to franchise development, including:

1. Franchise Development Lead Generation
2. Franchise Development Sales
3. Master / Master Unit Franchise Development Sales

Here’s what each of these are and mean.

Franchise Development Lead Generation

In order to sell franchises, it takes leads.  Leads typically come from:

• Franchise Portals
• Franchise Brokers
• Franchise PPC Agencies

We have an article on the Top 80 Franchise Lead Generation Sites that goes into more detail on each of these.

Here are the top franchise portals:

Here are the top franchise brokers:

Here are the top franchise development agencies:

Franchise Development Sales

Franchise development sales representatives are the people who sell franchises.  They usually get a % of  the franchise fee.  Franchise fees are usually between about $10,000-$50,000 per location.  There are companies that specialize specifically in outsourced franchise development sales called “FSOs” or “Franchise Sales Organizations“. 

Here are the top FSOs:

Master / Master Unit Franchise Development Sales

Master Franchisees are groups or individuals that purchase an entire large territory from a franchisor and then find franchisees underneath them to buy smaller territories.  They typically get either an up front sales commission or an ongoing % of sale or both.

 

Need Help?

If you need help with franchise development lead generation, please schedule a call online using our Contact Us form.  Thanks!

We are a boutique franchise marketing agency / franchise ad agency that specializes in franchise marketing and franchise advertising via PPC (Google Ads + Meta Ads).

Additionally, if you need help with franchise sales or with finding a solid franchise broker, we would be more than happy to share our opinions with you on the subject.  Thanks!