Top 14 Franchise Sales Organizations (FSOs) For 2025

Overview

In this article, I’ll attempt to identify and highlight some of the top outsourced Franchise Sales Organizations (FSOs) within the greater franchise development industry.  Outsourcing your franchise development to other organizations has its pros and cons.

On the pros side of things, it allows you to focus your energies on the parts of the business that you enjoy the most.  It also provides you with an opportunity for other more experienced individuals to do the heavy lifting of selling your franchise opportunity instead of hiring 1-2 sales reps in-house and hoping that they can deliver you the results that you are seeking.

On the cons side of things, it’s expensive.  And, Franchise Sales Organizations are going to take you out of your comfort zone by encouraging you to spend even more money on leads with franchise ppc agencies like us here at Lead PPC, franchise broker networks, and franchise portals.  Our core competency here at Lead PPC is providing PPC for franchises.  So, on top of paying hefty fees to the FSO, you will likely also be spending money paying franchise brokers, ad platforms like Google and Facebook, and testing various franchise lead portals like Franchise Gator, Entrepreneur.com, BizBuySell, etc.  So, be prepared to spend much more money than just what it costs to pay the FSO.

I try and update this article each year to highlight who the top FSOs are.  For 2025, there have been some significant changes.  There have been several FSOs that have either gone out of business or lost a significant amount of their clients.  And, we’re starting to see some very dominant players in the space emerge such as Franchise Fast Lane, Rain Tree, and FranGrowth.

Additionally, in 2024 we here at Lead PPC also launched our own FSO services arm of our business.  We currently service about 8 of the FSOs listed here with franchise development leads, which we love doing.  Having said that, of the ~100 brands that we do franchise development lead generation for, about 10 of our brands now are FSO clients of ours directly.  This has helped us really hone in our overall processes and lead quality, as we now understand the types of leads that turn into sales better than ever.

Having said all of this, here’s who we feel the Top Franchise Sales Organizations For 2025 are:

#1 – Lead PPC  / Lead FSO (New)

I’m going to go out on a limb here and do something that I don’t normally do.  I’m actually going to list ourselves here at Lead PPC as the #1 FSO.  There are a couple of reasons for this.  We are currently the only franchise lead generation company that also provides FSO services.  Most FSOs work almost exclusively off of leads that come from franchise broker networks like TES, FranServe, FranNet, IFPG, etc.  We have managed $35M+ in ad spend within the franchise development lead generation space and have helped close 3,000+ franchises.

Another thing that sets us apart is that we are the cheapest group out there that provides FSO services.  Most FSOs charge between about $8,500 – $20,000 / mo. plus 50% of the franchise fee.  And some of them even charge 1-1.5% of gross revenue generated by the franchises sold in perpetuity.  Beyond that, some FSOs also charge 10-50%+ of your company in order to work with you.  If you’re closing deals through franchise broker networks, you should expect to give away 80-100% of your franchise fee to the FSOs and broker network combined.

Our approach is much different.  We’re the cheapest (we typically charge $5,000 / mo. plus 50% of the franchise fee).  And, we’re the most technically skilled at franchise lead generation.  So, our in-house sales team coordinates often times daily with our in-house PPC account management team and content writers so that we’re driving the best leads possible.  You’re literally going directly to the source.

Having said all of this, we love working with many of the FSOs listed below.  And, chances are if you engage with an FSO, we’ll probably be the group behind the scenes doing your ads.  It’s just harder for us to see exactly what is working and what isn’t and make adjustments more quickly to drive leads with a higher net worth and have a higher contact rate so that more people make it to Meet The Founders and Discovery Days and end up buying a franchise.

#2 – Franchise Fast Lane (+6)

In full disclosure, we don’t currently provide lead generation services for Franchise Fast Lane or any of their clients.  I honestly wish we did, because I have a ton of respect for them.  A lot of people would put them as the #1 FSO out there.  And, if you’re looking to drive sales primarily through franchise broker networks, then they would be a better group to work with than us here at Lead PPC.

Almost all of the brands that Franchise Fast Lane works with have achieved 100+ units in sales.  Like us, a lot of their FSO clients tend to be service brands that cost <$200,000 since those are the easiest to sell, have high profit margins of 30-50%, and don’t require a brick and mortar lease in order to get started.

If Franchise Fast Lane gives you the chance to work with you as one of their main brands, take it.  I’ve heard different things on their pricing, and I don’t want to quote them directly, but the monthly fee is high and you’ll probably be paying 50-80% of the franchise fee to Fast Lane plus whatever broker network the leads came from.  And, there’s that 1% or so of gross revenue that comes from royalties that you’ll also be paying for.

Some of their brands include All Dry, Anchored Tiny Homes, Bar-B-Clean, Best Choice Roofing, Bloomin’ Blinds, The Brothers That Just Do Gutters, Canopy Lawn Care, DonutNV, EverLine Coatings and Services, The Exercise Coach, Five Star Bath Solutions, Gameday Men’s Health, Hallmark Homecare, Koala Insulation, M14Hoops, Shrunk 3D, Soccer Stars, Spray-Net, Strickland Brothers, Tippi Toes, The Tox, Wallaby Windows, and Zoom Drain which is actually a TON of brands for an FSO.  I don’t know of many FSOs that have 20+ brands.  And, this doesn’t include the huge amount of brands that use their “Carpool” service, which is kind of a watered-down version of outsourced franchise sales.

In regard to their Carpool service, I don’t personally love it.  I think it’s a way for them to sift through and find the best brands that they can sell for.  But, from what I’ve heard it’s overpriced and they won’t actually follow up with the leads and sell them for you, which is kind of the point of an FSO in general.  So, I’d either try to get in with their main FSO services or choose a different FSO provider (or do it in-house).

#3 – Rain Tree (+4)

I’ve had Rain Tree listed as the #1 FSO for many years in the past, deservingly so.  In 2024, I moved them down quite a bit because they got acquired by Franchise Fast Lane, but I think that having them listed right under Franchise Fast Lane makes the most sense.

Rain Tree is the only other FSO that I’m aware of that does some in-house PPC and SEO servicing, meaning they don’t only get their leads from broker networks.  Having said that… to be candid, they basically knocked off what we do because we were their back-end lead provider for close to a decade.  I think that one of the stipulations with them being purchased by Fast Lane was that they do all of their own lead generation, so it made the most sense for them to just try and figure out how to drive some leads online themselves.

We’ve had other groups in the industry that we’ve serviced knock off what we do and try to do it, which I probably shouldn’t write their names here, but in general they do an okay job but miss a lot of nuances that can lead to greater success.

All things considered though, we love Rain Tree.  When they got acquired, they were doing 250+ deals per year, and I think that has only gone up over the last year or so.  They are very on the ball, extremely innovative and just awesome awesome people.  And, we couldn’t be more happy for Brent and Linton.  Love them.

Based out of Denver Colorado, these Nugget-loving Aussies are extremely innovative and use many data driven techniques to maximize the amount of deal flow that they can bring for your franchise system.

Some of their clients include: Jamba Juice, Teriyaki Madness, Footprint Floors, Dog Training Elite, British Swim School, Maui Wow, Rush Bowls, Hounds Town, Doc Popcorn, Cheba Hut, Screenmobile, Voodoo Brewing, Toastique, Shuckin’ Shack, Skedaddle Humane Wildlife Control, and United Water Restoration Group.  They tend to do best with brands that are fast casual restaurant, home service, or pet franchises.

#4 – United Franchise Group (UFG) (+8)

United Franchise Group is one of the biggest and most reputable franchise development organizations in the industry.  UFG closes around 700 deals per year with 30 reps who are spread out across the united states, each averaging around 2 deals per month.  They themselves do very well for themselves.  The have been in business for 35+ years and have sold 1,600+ locations.  And they have done all of this with just 10 brands.

Their primary focus is to basically own a big chunk of your company and then make it grow significantly.  So, if you engage with them make sure that you understand ahead of time that they are more of a partner type of a group than an outsourced vendor.

Their brands include: Signarama, Fully Promoted, Venture X, Transworld, Graze Craze, The Great Greek, Office Evolution, CoWorks, Network Lead Exchange, and Accurate Franchising.  So, keep in mind that UFG is highly related to Transworld and Accurate Franchising.

#5 – FranGrowth (New)

FranGrowth hasn’t made our list up  until now.  To be honest, there are so many companies with “Fran” in their name that sometimes it gets confusing to tell who is who in the space.

FranGrowth has helped sell 3,000+ franchises, so they are going to be of a similar caliber to Lead PPC, Fast Lane, and Rain Tree.  They are private equity based and have offices in Missouri, Nevada, and Georgia.  As far as brands go, FranGrowth focuses mainly on Restaurant, Fitness, and Senior Care Franchises.

#6 – Franchise Evolution Partners (-5)

Franchise Evolution Partners has a great team.  I would put them as the #2 most affordable FSO out there.  And, from clients that we’ve spoken with, the Franchise Evolution Partners team really does go above and beyond by helping with things that many FSOs don’t always do, such as assisting with FDD updates, creating additional marketing materials, and even helping at times with Discovery Days.  Not a lot of FSOs are willing to do some of those types of things.

Franchise Evolution Partners is a group that we have worked with on around 10 brands.  We love working with them, and they continue to perform at a high level for all of the clients that we engage with them on.  The Franchise Evolution Partners sales team is fantastic as is their marketing coordinator.  They do not publicly list who their clients are on their website, but the industries that we have worked with them in include home services, salon suites, restaurant, and health and wellness franchises.

They are a bit of a newer entrant into the market (established in 2019), but they have a great handle on things and seem to be focusing on delivering results for their existing book of business rather than trying to build an empire.

#6 – Rhino7 (+3)

Rhino7 has been around since 1999 and has helped sell 2,000+ franchisees on a total of 5,000+ locations.  Of all of the FSOs on this list so far, it’s the only one that we do not have any direct experience with and have never done any advertising for.  Part of this is probably because Rhino7 primarily uses brokers from networks including: FranChoice, FranNet, The Entrepreneur’s Source, SunBelt Business Brokers, Business Alliance, Inc., IFPG, FBA, FCC, The Entrepreneur Authority, FranServe, Personal Business Advisors, International Franchise Association, First Choice Business Brokers, Success Franchise Advisors, Fransave, FranBrokers Consortium, The Entrepreneur Option, The You Network, and Your Franchise Success.

Similar to UFG, Rhino7 only works with a few select brands, some of which include: QC Kinetix, DoodyCalls, Fetch! Pet Care, The Donut Experiment, Planet Beach, Storm Guard, Great Clips, Doctors Express, and Senior Helpers.

I don’t know much about Rhino7, but I have heard several people in the industry say that similar to UFG, they push hard to own a part of your franchise company not just help sell franchises as a service.  So, this would be something to be aware of prior to speaking with them.

#8 – REP’M (-6)

These guys have exploded out of the gate and have some awesome brands such as Pause Studio, HOMEstretch, HealthSource, sugaringLA, The Lash Lounge, Art of Drawers, MilkShake Factory, Garage Kings, Alloy Personal Training, Kidokinetics, 4Ever Young, and Splash and Dash.  They focus on brands that significantly enhance a consumer’s lifestyle,  happiness, and/or wellness.  They are masters in Brand Development, Branding & Marketing, Broker and Organic Lead Generation, Sales & Distribution, Real Estate & Construction, and Franchise Operations.

#9 – The Franchise Dept. (-6)

We’ve been extremely impressed with The Franchise Dept. team.  They are very personable and have a great portfolio of brands including Pure Sweat Studios, Home Stretch, Sit Still Kids, United Defense Tactical, Deck Rescue, Facial Works, Fitopia, Salons By JC, and Gest Carts.  Their services include Franchise Strategy, Franchise Program Development, Operations + Growth, Real Estate + Construction, Brand + Marketing, and Franchise Sales + Consulting.

#10 – FranDevCo (-6)

Their brands include Patch Master, Crushr, Costa Oil Change, Chatime, Corporate Cleaning Group, Floyd’s Barbershop, Temporary Wall Systems, beem Light Sauna, IV Nutrition, Mosquito Nix, and Taste Buds Kitchen.  FranDevCo helps you Differentiate, Create, Expand, and Develop your franchise brand.  They also have a great FSO Blog worth taking a look at.

#11 – FranSmart (-6)

FranSmart is one that I completely forgot about but had written some information about in our “Top Franchise Lead Generation Sites” a few years back.  So, I wanted to make sure that I came back to this article here and included it.  They are a smaller group with around 12 brands listed on their website.  Many of their brands are restaurant brands, and one of them is actually my favorite fish & chips spot called SlapFish.  If you’re a restaurant brand, these guys might be one to consider as well.

#12 – BrandONE (-3)

BrandONE is going to be right up there with Franchise Fast Lane.  Again, since we don’t have a relationship with BrandONE, we can’t really comment much on whether their services are good or bad.  But, they seem to be pretty reputable within the industry.

Some of their brands include Clean Eatz, Seniors Helping Seniors, Ivybrook Academy, K9 Resorts Luxury Pet Hotel, Renovation Sells, RestoPros, Gutter Shutter, Verlo Mattress, dermani MEDSPA, Lifetime Green Coatings, 1-800-Striper, Paint EZ, and FirstLight Home Care.  They have about 14 staff members.

#13 – Franchise Performance Group (-2)

Franchise Performance Group sits somewhere between being a marketing agency and a Franchise Sales Organization.  On their website, they state that they have worked with 120+ brands and typically have 15-20 brands that they are either offering franchise consulting services to or helping with franchise sales.  They are not an FSO that we have had any experience working with.

#14 – Oakscale (0)

Oakscale is an FSO that we have had some phone conversations with but have never fully engaged in doing any joint advertising for any of their brands.  Similar to both UFG and Rhino7, they tend to want a piece of your company in order to work with you.  One unique thing about them is that they can also help with VC funding to help get more capital to grow your brand more quickly.

Their brands include: DogDrop, Floozie Cookies, PetWellClinic, and Xpresso Delight.

 

The Other “FSO” Definition… “Franchise Sales Outsourcing”

Franchise sales outsourcing (sometimes also called FSO… I know it’s confusing) is the process of engaging an outside professional to help with your franchise’s sales efforts, typically to increase revenue. FSO involves working with a third-party organization to manage all aspects of your franchise’s sales program, from lead generation and marketing to training and customer service. By leveraging the expertise of an experienced FSO provider, franchises can significantly increase their sales success rate.

A key component of FSO is the use of sophisticated software tools to track, identify and capitalize on opportunities. With modern technology, FSO providers are able to capture customer data in real time and deploy targeted campaigns that help maximize returns on investments. For example, by analyzing buyer behavior and patterns, FSO providers can create highly customized campaigns that reach potential customers more effectively than traditional marketing methods. In addition, they can also anticipate customer needs and develop strategies for upselling or cross-selling products or services that will result in higher revenues over time.

Another benefit of using a franchise sales outsourcing provider is they often have access to specialized resources such as databases with detailed information about potential leads and buyers. This enables them to conduct more efficient market research and develop strategies tailored towards specific geographical areas or target segments. Furthermore, they may also have access to comprehensive customer service solutions for problem resolution or support inquiries which can save money on staffing costs associated with this area of operations.

In addition to providing advanced analytics capabilities for market research purposes, FSO providers may also provide training materials for franchisees or employees who will be managing day-to-day operations for the franchise organization. These materials can cover topics such as best practices in customer relations management, techniques for closing deals quickly and effectively, tracking lead sources efficiently and other tips which could improve overall productivity levels within the organization.

Finally, FSO providers bring a level of expertise around compliance issues which may be useful when dealing with increasingly stringent regulations related to consumer protection laws or industry standards related to advertising practices across different markets. This ensures that franchises remain compliant while ensuring legal considerations are taken into account when deploying campaigns or pursuing certain business objectives such as expanding into new markets outside of their current operational footprint.

As one of the most effective means of supporting a successful franchise business model today, FSO provides a variety of advantages that help organizations achieve their goals quickly and cost-effectively while reducing risks associated with non-compliance issues throughout various markets worldwide. By utilizing experienced teams equipped with cutting-edge technologies and comprehensive services tailored towards specific needs within each unique business environment, franchises can capitalize on opportunities while avoiding costly mistakes in the long run – ultimately improving profitability at every step along the way!

 

While franchise sales is not a service that we offer, we do provide franchise lead generation for many of the Franchise Sales Organizations listed above.  If you would like to hop on a quick call to discuss your needs regarding franchise leads, please go to our Contact Us page and schedule a call online with us there.  Thanks!