What Is Franchise SEO?

Franchise SEO
Franchise SEO is a blanketed term that can mean a few different things. Most commonly, “Franchise SEO” refers to franchise development SEO. The goal of franchise development SEO is to generate high quality leads of candidates that are interested in purchasing a franchise.
In general, franchise development SEO leads are the highest quality leads that you can drive via the internet. Internally, we have found that franchise SEO leads have a contact rate of around 66%, which is about twice as high as franchise leads driven via PPC mediums such as Google Ads or Meta Ads. And, franchise SEO leads typically have around a 4X higher chance of converting into a franchise sale than PPC leads.
Having said all of this, franchise PPC leads have a contact rate of around 33%, which is still about 10X higher than that of portal leads. Franchise portal leads have a contact rate of about 3%, which makes it extremely difficult to close deals from franchise portals, especially if you are only selling 1 brand. If you’re a franchise broker, then franchise portals leads are just about all that you can find.
The other meaning of the term “Franchise SEO” is search engine optimization for local franchisees. The best agency that we know of for this type of work is actually Ninth Root. We’ve referred a lot of business to them over the years, and in general they’ve done an excellent job.
If you need help with franchise development SEO, then that’s something that we can help you with. Our franchise SEO services are focused on content creation, much like this article that you are now viewing.
Our strategy is to write and publish anywhere from 3 to 20 articles per month that are focused on your franchise niche. These services range from about $750 / mo to $3,000 / mo.
Why is Content Creation Important for Franchise Development SEO?
In today’s digital age, content creation forms a pivotal component of any successful franchise development strategy, particularly when it comes to search engine optimization (SEO). Unique and engaging content not only enhances brand visibility but also serves to attract and retain prospective franchisees. By crafting content that is both informative and engaging, businesses can significantly improve their search engine rankings, making it easier for potential franchisees to discover their brand.
Content creation acts as a bridge between a franchise brand and its target audience. By consistently producing valuable content tailored to the interests and needs of potential franchisees, businesses can position themselves as authoritative voices in their industry. Quality content creates trust and establishes a brand’s credibility, which are vital factors in franchise development. This also encourages audience engagement, which can lead to increased inquiries and conversions.
Moreover, SEO is heavily reliant on content that incorporates relevant keywords and phrases, enhancing the likelihood of a franchise appearing in search results. Blog posts, articles, videos, and other content formats can be optimized to include these keywords, improving search engine performance. High-quality content also attracts backlinks from other sources, which further boosts a site’s SEO metrics. By exposing a brand to a broader audience, these efforts ultimately contribute to building a recognizable and respected brand identity in the marketplace.
In summary, content creation is not mere buzz but a fundamental element in franchise development through its extensive impact on SEO. It promotes brand awareness, drives traffic, enhances visibility in search engines, and serves as a catalyst for engaging and attracting prospective franchisees, all of which are essential for growing and sustaining successful franchises.
Need Help?
If you would like to speak with us about potentially having us help drive quality franchise leads for your franchise please fill out our Contact Us form.
Also, if you need help understanding franchise sales meaning or increasing your franchise sales, please let us know.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.
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