How To Get Business Opportunity Leads In 2023
Historically, most of our online blog content over the years has focused on franchise lead generation. However, we also help many business opportunities (non-franchises) generate business opportunity leads. In fact, some of our franchisors also have dealership and business opportunities in addition to being franchisors. So, for some of our clients, we actually help generate business opportunity leads in addition to franchise leads.
Behind the scenes generating business opportunity leads is roughly the same as generating franchise leads. The only major differences tend to be that in general business opportunities tend to be cheaper to invest in than franchises and the legal constraints of having to wait 2 weeks before sending someone an FDD to sign don’t exist. All things considered, we actually tend to see a Cost Per Sale (CPS) with business opportunity leads that turn into sales at a cost of about $1,000-$5,000 per sale. Whereas with franchise opportunity leads, the CPS often pencils in at between about $5,000-$12,000 per sale. So in general, from our perspective, it’s actually much easier and cheaper to sell business opportunities online than franchises.
What Should I Expect As Far As Cost Per Lead (CPL) Goes For Business Opportunity Leads?
It seems like the average CPL continues to rise with inflation, but all-time our average CPL for both franchise leads and business opportunity leads is about $32 per lead. Keep in mind that every industry is a little bit different. Some industries are as low as bout $18 and others are as high as bout $85 per lead. And, a lot of it also has to do with how compelling your franchise concept is and how aesthetically pleasing it is with pictures and videos on platforms like Facebook and Instagram.
How Important Are Landing Pages For Business Opportunity Leads?
Landing pages are crucial. For this reason, we build custom landing pages for FREE for all of our clients. If we don’t do that, then the CPL often times ends up being between $150-$250 per lead as opposed to our average of about $32 per lead. Conversion Rate Optimization (CRO) is just that important, and if your landing pages aren’t built to convert, it doesn’t really matter how much traffic you throw at it, you’re not going to get very many leads.
Why Are Business Opportunity Leads Important?
Lead generation has emerged as a key component in the journey towards success, especially for business opportunities. But, what exactly is lead generation, and why is it so crucial? More importantly, how does lead generation tie into business opportunities? Let’s delve into this.
Lead generation refers to the process of attracting potential customers, or leads, who have expressed an interest in your product or service. This process often involves collecting information from these individuals, such as their contact details, which can then be used to nurture them towards making a purchase.
The importance of lead generation for business opportunities cannot be overstated, and there are several reasons for this. Firstly, lead generation helps businesses identify potential customers. In the vast sea of consumers, it can be challenging to pinpoint those who are genuinely interested in what you have to offer. Lead generation helps in fishing out these interested individuals, allowing businesses to target their marketing efforts more effectively.
Secondly, lead generation creates a targeted list of leads for direct outreach. This direct communication is an effective way to build relationships, gain trust and ultimately convert these leads into customers.
Thirdly, lead generation allows businesses to gather valuable data about their prospective customers. This data can provide insights into the preferences, behaviors, and needs of your potential customers, allowing for more personalized and effective marketing strategies.
Lead generation holds immense importance in identifying and capitalizing on business opportunities. An effective lead generation strategy is not only essential for surviving in today’s competitive market but is also key to thriving in it. By focusing on attracting and nurturing potential customers, businesses can drive growth and ensure their long-term sustainability.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.