What Are The Pros And Cons Of Hiring A Dental Marketing Company?
There are many pros and cons to hiring a Dental Marketing Company (also called a Dental Marketing Agency). This article highlights some of the advantages of hiring a dental marketing company as well as pinpoints some of the pitfalls that some dental offices run into when hiring an outsourced agency to handle their marketing needs.
Choosing to hire a dental marketing company is a significant decision that can have profound effects on your dental practice. While there are numerous benefits to bringing in a team of experts, it’s crucial to understand both the pros and cons of such a decision.
3 Pros of Hiring a Dental Marketing Company
Pro #1 – Expertise and Experience
One of the primary advantages of hiring a dental marketing agency is the specialized knowledge and experience they bring to the table. These companies understand the ins and outs of dental marketing, from patient acquisition strategies to building an effective online presence. Their expertise can help you avoid common marketing pitfalls and maximize your return on investment.
Pro #2 – Time Saving
Engaging a dental marketing company can save you significant amounts of time. Instead of juggling marketing tasks with your clinical duties, you can focus on delivering exceptional care to your patients. The marketing agency will handle everything from content creation and SEO to social media management and PPC advertising.
Pro #3 – Access to Advanced Tools and Techniques
Dental marketing companies have access to the latest marketing tools and techniques. They can use sophisticated analytics to track the effectiveness of your marketing campaigns and adjust strategies based on real-time data. This can result in more targeted marketing efforts and a better allocation of your marketing budget.
Cons of Hiring a Dental Marketing Company
Con #1 – Cost
The cost of hiring a professional dental marketing agency can be a deterrent for some dental practices. However, you should consider this an investment rather than an expense. The right marketing efforts can significantly increase your patient base and revenue, offsetting the initial cost.
Con #2 – Lack of Industry Specific Knowledge
While a dental marketing company might have extensive marketing knowledge, they may not fully understand your specific practice or local market. It’s important to find a marketing company that takes the time to understand your unique needs and tailors their strategies accordingly.
Con #3 – Loss of Control
Delegating your marketing to a third party means giving up a certain degree of control. If you’re someone who likes to have a hand in every aspect of your business, this could be a downside. However, it’s essential to remember that this allows you to focus on your core duties as a dentist.
In conclusion, the decision to hire a dental marketing company has both upsides and downsides. Considering these pros and cons can help guide you to make an informed decision that best suits your practice’s needs and goals. Remember that the right agency can become a strategic partner, helping you grow your practice and achieve long-term success.
If you need help testing Google and/or Facebook ads for your dental practice, please fill out our Contact Us form. We would be glad to help. Here at Lead PPC, we are a franchise digital marketing agency that primarily focuses on franchise marketing and franchise sales. We’ve also worked with 200+ dental and orthodontic offices since 2010.
Hello and welcome to Lead PPC. My name is Grant James, and in this article this video I’m going to talk about this article that we wrote called what Are the Pros and Cons of Hiring a Dental Marketing Company so the alternative would be to hire nobody or to do it in house versus hiring a company that does dental marketing. So let’s talk about the pros first the first and there’s 3 of them that I put down here’ the first is expertise and experience. You probably have way more experience working on people’s teeth than an agency like ourselves or someone else would, but when it comes to doing dental marketing for ourselves we work with over 200 different dental offices and so we were doing it for over a decade and so we definitely have a lot more expertise when it comes to driving leads. Unless you also been advertising for yourself or lots and lots of other dental offices, perhaps I guess that is a scenario that could exist, but for most dental offices they are more focus on their practice than they are on marketing in general.
Unless maybe you’re a dental service organization and you developed everything out in house. The second would be time saving a lot of dentist just they don’t have time to work, necessarily on their business. They’re more focused on helping patients and you know all the hiring and scheduling and everything that has to do with that my father was a physician, he was an anesthesiologist and he had a great practice, but most of the time he was just working in the practice and um dealing with a lot of the the nuance of nuances of of running a medical or dental practice. So working with an agency that focuses on this can definitely be extremely helpful. The 3rd is access to advanced tools and techniques.
There’s different things you can do with like Google Ads editor and using Google My Business or Google Local Service ads or tying in Facebook across meta and things like that that can be really helpful. The cons of hiring a dental marketing company one the biggest one is probably cost. I mean you’re probably looking at run ads and hired agency is probably at least $1,500 dollars a month to do that. The second one is lack of industry specific knowledge, so you definitely want to go with an agency like if you’re looking online, don’t just look for marketing company looking for, you know dental PPC company, dental SEO company, something that a group that actually focuses on working with dentistries. The last one is loss of control for dental offices. This doesn’t really matter as much, but for things like e commerce shops that can be kind of a big deal to hand over the rains with a group that may or may not be better than selling your product than you but when? It comes to metal medical practices and lead generation in general. Usually agencies are gonna do much better. If you do need help, feel free to hit the contact us button on our site and fill out the form and we can have a conversation and see if we might be a good fit for you or at least point in the right direction. But thank you so much for your time.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.