Dental Marketing Services

Dental Marketing Services
Dental Marketing Services are in high demand these days. In fact, it’s nearly impossible for many dental practices to get off the ground or grow without some type of an online digital marketing presence. Here at Lead PPC, we provide dental marketing services specifically focused around Google Ads and Meta Ads (Facebook / Instagram). We’ve worked with several hundred dental offices, and we would love the opportunity to work with you.
Let’s talk about some of the benefits of hiring an agency that focuses on dental marketing services, such as us here at Lead PPC.
The 6 Benefits Of Working With An Agency That Provides Dental Marketing Services
In today’s modern world, dental practices need to employ strategic marketing tactics to attract and retain patients. This is where dental marketing agencies come into play. By working with a specialized agency, dental practices can reap substantial benefits that bolster their growth and profitability. Here are six compelling benefits of partnering with a dental marketing agency.
- Expertise in Dental Marketing: Dental marketing agencies possess in-depth knowledge about the unique needs and challenges of dental practices. They understand the intricacies of dental services, patient psychology, and market trends, enabling them to curate effective marketing strategies tailored to your practice.
- Access to the Latest Marketing Tools and Techniques: Dental marketing agencies are abreast of the latest digital marketing trends and tools. Whether it’s SEO, social media marketing, content marketing, or PPC, they can leverage cutting-edge strategies to enhance your online presence and attract more patients.
- Cost-Effective: Hiring a full-fledged in-house marketing team can be costly. In contrast, outsourcing to a dental marketing agency can be a more cost-effective solution. You get access to a team of experienced professionals and advanced marketing tools without the overhead costs associated with hiring and training a full-time team.
- Time-Saving: Dental professionals often have their hands full with patient care. A dental marketing agency can take the reins of your marketing efforts, freeing up your time to focus on what you do best – providing top-notch dental care.
- Measurable Results: Dental marketing agencies provide regular performance reports, offering clear insights into how your marketing campaigns are performing. This data-driven approach ensures your marketing spend is delivering a good return on investment.
- Consistent Branding: An experienced dental marketing agency can help establish and maintain a consistent brand image across all platforms. This not only improves recognition among potential patients but also builds trust and credibility.
Partnering with a dental marketing agency can provide a significant edge in today’s competitive dental industry. By leveraging their expertise, you can attract more patients, save time and money, and ultimately, boost your practice’s bottom line.
Need Help?
If you need help testing Google and/or Facebook ads for your dental practice, please fill out our Contact Us form. We would be glad to help.
Video Transcript
Hello and welcome to our website here at Lead PPC. Most likely you are reading this article right here. Dental Marketing Services. I just kind of wanted to give you some of my thoughts and flavor, so it’s not just you reading text. A lot of people say they like to hear, you know, see more of a video type of for about rather than just reading and kind of connect with somebody. So I’ll just kind of walk you through what we’re talking about here on this article. If you’re viewing it, you’re probably looking for some type of a company firm agency that does dental marketing and you probably typed in something like dental Marketing Services. I want to talk about some of the benefits of working with an agency that does dental marketing services. One of the big things is that you get kind of a specialist. You get someone a lot of times. It’s so easy, I know with my own business. It’s just so easy to get caught up in your own metrics, your own numbers, your own world servicing those customers.
But if you can step back a little bit and work with somebody who has a lot of experience worthy working with tons of different businesses, tons of different dental offices. We’ve worked with over 200 here ourselves since 2010, and so we definitely can can relate to you all sorts of extra information as far as like what to expect for cost. Per lead on Google versus Cos per lead on Facebook and cost per sale, and what percentage of your phone calls should be picked up and should convert into customers and those sides of things is really really helpful and important getting access to the latest marketing tools and techniques. There’s a lot of changes that happen, especially on Google. On the SEO side of things we see a lot more happening with content creation being really important as opposed to link building.
It used to be about getting links and bring in the back of your site, but really it’s about the quality of the content that you have. Having multiple touchpoints. Even like this, having video and images and texts and things like that help you with your indexing on the Google ads side of things. It used to be that Google Paper click ads from like ads, Google. Com or Google ads which show up on the very top of the page. But now that shifted a little bit and Google Local Service ads also called LSA show up above those. So depending on kind of your approach and your market, sometimes you you need to have both of those running and sometimes one will run and not the other, and sometimes you can get all of them running. And sometimes there’s ads within map packs and sometimes it’s click to call it’s working best versus form fills. There’s all sorts of things and trends that are.
Constantly happening at the use of AI, how does that affect you? And so working with an agency that has experience with what’s actually working today and what to expect can be very helpful. Some other things that can also be helpful. Um, you know, making sure that you’re being cost effective, that you’re saving time, especially with dentists I know talking with a lot of dentists over the years, the actual owners of the the practices. They’re pretty strapped and a lot of times I know my dad wasn’t in anesthesiologist my whole life. Um, there’s a certain amount of burnout that happens, and a lot of times you’re kind of in there doing that work because you have to, but it’s hard as a practitioner to take yourself out of it and work on that business. I have met quite a few dentists who are able to have multiple different locations and maybe they just do certain types of oral surgery, or maybe eventually they just you know have other people do all those things who are able to really think more strategically. You see that a lot more with DSOs where they have lots and lots of locations they’re really able to solve warm business problems, but yeah, anything you can do to help save time can be very helpful. Also, having measurable results is important as I talked about, really knowing your cost for sale is the most important thing, but also knowing what percentage. Of your leads, percentage of your leads turns into actual new patients is important.
Remember as well. Like for our own business here about for every one new customer that we get from Google ads or from um from or organically from to our website. In general we get about 5 times that through referrals because about 80% of all of our clients come from referrals, but all of those initial people came from Google basically so just keeping that in mind that it’s not just about that. That initial cost per sale is also the multiple that comes from getting a new patient in general, new customer in general and then also making sure you have good branding, consistent branding. That’s not too hard to do from a for a dental office, but for other tugs of industries it can be anyway. We’d love to talk with you if you are interested and would like to talk with us. You can call us here. Numbers up at the top right hand corner 833 Lead PPC or click. Contact us and fill out the form there and we hope to talk to you soon. thanks.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.
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