Is Hiring A Dentist PPC Company Worth It?

Much like hiring an employee, it’s important to ask yourself the question, “Is Hiring A Dentist PPC Company Worth It?” before engaging with a Dentist PPC Company.  If you’re viewing this article, you probably have a basic understanding of what PPC (Pay Per Click) advertising is.  Perhaps you’ve heard from other dentists that they are having great success with their local Google Ads or Facebook / Instagram Ads campaigns, and you’re trying to vet various Dentist PPC Companies to find the one that will be best for you.

 

5 Things To Consider Before Hiring A Dentist PPC Company:

As the world becomes increasingly digital, dental practices are recognizing the importance of diversifying their marketing strategies to keep pace with the evolving landscape. One method that is gaining traction in the dental industry is Pay Per Click (PPC) advertising, a model of internet marketing where advertisers pay a fee each time their ads are clicked. This leads to an important question: is hiring a dentist PPC company worth it?

Firstly, let’s delve into the mechanics of PPC for dental practices. Essentially, it’s a way of buying visits to your site, as opposed to earning them organically. It works by setting up ads for your dental services, and then bidding for ad placement in a search engine’s sponsored links when someone searches a keyword that is related to your dental practice. Whenever your ad is clicked, sending a visitor to your website, you pay the search engine a small fee.

So, is it worthwhile to hire a dentist PPC company for this purpose? Let’s examine the potential benefits.

1. Expertise in the Dental Industry: A specialist dentist PPC company understands the specific language of the dental niche, the competition, and the strategies that work. They have the necessary experience and knowledge to create effective ad campaigns that target the right audience with the right message.
2. Time-Saving: PPC campaigns require constant management and optimization. For a busy dentist, this is time that could be better spent on patient care. By outsourcing your PPC management to a specialized company, you free up valuable time in your schedule.
3. Maximized Return on Investment: Although there’s a fee for each click in a PPC campaign, the return can be substantial if the campaign is well-managed. A dental PPC company, with their expertise in ad creation, keyword selection, and bid management, can help you get the most bang for your buck.
4. Measurable Results: One of the great things about PPC is that everything is measurable. A professional dentist PPC company can provide reports and insights into how your campaigns are performing, giving you a clear picture of your return on investment.
5. Competitive Advantage: Many dental practices are still not leveraging the power of PPC advertising. By utilizing a dentist PPC company, you can gain a competitive edge and attract patients who are actively searching for dental services.

However, like any investment, hiring a dentist PPC company comes with its own set of challenges. It’s crucial to do your due diligence and choose a company that is reputable, experienced, and transparent about their processes and fees. In conclusion, a dentist PPC company can be a valuable asset to your dental practice if chosen wisely and managed effectively.

 

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If you need help testing Google and/or Facebook ads for your dental practice, please fill out our Contact Us form. We would be glad to help.

 

Video Transcript

Hi there! My name is Grant James with Lead PPC, and today I’m going to be talking to you about is hiring a dentist PPC company worth it. So if you are a dental practitioner you have your own dental office, maybe you have multiple dental offices, or maybe you’re just doing some Intel for the physician, the dentist that you work for got some information that should be helpful in helping you find a good solid paper click company and whether that is something you should actually do first of all, what is PPC. PPC stands for Paper Click. Other terms of people use will be SEM digital marketing, but basically running paid ads on Google Ads, Google Local Service ads, or the Meta ad platform. All of these can work really well. Usually people are doing like a 6 to 10 mile radius, just kind of right around there their office similar to how you might go door to door and leave coupons or something like that or whatever it’s called. When you’re doing this soliciting and you put a pamphlet over there.

So it’s kind of like that except you’re using Google and you’re going after people that have intent where they’re trying to. Maybe they’re typing in dentist near me or toothache dentist or tooth extraction teeth whitening those types of phrases. Those are the types of people that you definitely want to be in front of or they’re on social media and you run some. Type of a promotion around like free dental exam or free tooth teeth whitening or something like that, so those are the types of things that a PBC company does. So is it worth it there’s lots of ways to measure this. The last thing you want to do is have all of the fixed overhead of having your rent and having. Maybe you had some type of a student loan and you also have other people working for you and all these different costs that are rolled up into having a dental practice and then not having new patients can be catastrophic.

Sometimes people will move so somebody had a practice and Tallahassee, Florida and they move to Miami or something like that that can happen as well, or you’re opening up another dental practice and you don’t have all the same referral. So hiring a paper click company can definitely help you get your name out there and get people calling. You get the phone ringing and drive a lot of new patients as far as things to expect. Usually you’re looking at probably around a 30 dollar cost per lead in about a 200 dollar cost per new patient. That’s kind of what we see. Some people are able to do better on Facebook, some are better to be able to do better on Google service ad, some do better on Google PPC, but a lot of people will run all of those kind of simultaneously here. Are some here are 5 things to consider before hiring a paper click company.

The first one is the most important which is making sure that you get somebody who actually has experience in the dental industry, and I would highly recommend not working with someone who just lives down the street, some type of a local service, local ad agency, local marketer, local SEO guy because they usually don’t have that much experience with exactly what you’re looking for. We’ve been doing. We’ve done over 200 dental offices and we’ve been working with Dentist since 2010, so it’s definitely a space that took us several years to really figure out. We work with a lot of Dsos, digital service organizations that have lots and lots of locations, so we’ve been able to work at scale and learn a lot about what works and what doesn’t. Hiring a paper click company can also be very helpful with saving time as a devil practitioner. It’s very similar to how my dad was. He was an anesthesiologist and it’s hard working on your business. In your business. You may have other ventures that you’re trying to do and so hiring an ex an expert like yourself, but who does marketing can be very helpful to just drive new customers and then you don’t have to worry about making the phone ring and bring in those. Those patients just can book yourself solid, which is kind of what you’re going for you can. Also maximize your turn on investment.

The measurable results go kind of hand in hand with that, but you need somebody who can track all this stuff for you. Who can say this is how many clicks you got, this is how many leads you got. There were web forms on meta. This is how many phone calls you got through Google ads, Google Local service ads? This is how many new patients you got. Here’s the value of those and has an idea of what kind of those benchmarks should look like. You can also gain a competitive advantage, especially nowadays maybe you’re a younger dentist and there’s a lot of old players that have been around there and so you can be more aggressive on the sales and marketing side of things to take market share. Or maybe you’re an older dentist and you’re trying to keep up with what’s happening with a lot of the gen Z Gen X gen. Whatever new people coming into your local market. If you do need help, we have a contact us form that you can fill out um, just fill that out request appointment and that will go straight to us and um, you can actually book a call right there online with us and we can talk about it but didn’t want to introduce myself again. My name is Grant we work with a lot of dentist. It’s one of the few industries that we work in and would. Love to talk to you so thanks so much!