Digital Marketing Agency For Dentists
If you’re viewing this page, no doubt you are seeking a Dental Marketing Agency For Dentists. Here at Lead PPC, we have worked with hundreds of dentists over the years. But, before you engage with us or any other dental marketing agency, it’s crucial that you have at least a basic understanding of the types of KPIs that you should be tracking.
What Should My KPIs Be For Hiring A Dental Marketing Agency For Dentists?
When it comes to hiring a dental marketing agency for dentists, it’s crucial to establish Key Performance Indicators (KPIs) that help gauge the effectiveness of your investment. These KPIs should be specific, measurable, achievable, relevant, and time-bound.
New Patient Acquisition
One of the primary objectives of any dental marketing campaign is to bring new patients into the fold. Therefore, monitoring the number of new patients acquired as a result of the marketing efforts is an indispensable KPI.
An increase in appointment bookings can indicate the effectiveness of your marketing campaign. Keep track of how many appointments get booked following the initiation of the marketing campaign by the agency.
In the digital age, your dental practice’s website often serves as the first point of contact for potential patients. Therefore, a rise in website traffic can be a promising sign that the marketing strategy is working.
Social Media Engagement
Social media platforms are essential tools for reaching and engaging with potential patients. High engagement rates on your posts show that your audience is interested in your content and are more likely to convert into patients.
Patient Retention Rate
While attracting new patients is important, retaining current patients is equally crucial. A high patient retention rate is a sign of overall satisfaction and can also highlight the effectiveness of any patient loyalty programs that the marketing agency may have implemented.
Remember, these KPIs provide an insight into the impact and effectiveness of your marketing efforts. Use them to guide your strategy and make necessary adjustments to meet your practice’s goals better.
If you need help testing Google and/or Facebook ads for your dental practice, please fill out our Contact Us form. We would be glad to help.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.