PPC For Dentists
Here at Lead PPC, we provide PPC For Dentists. PPC stands for Pay Per Click, and it basically means that we help drive new patients for dental offices via primarily the Google Ads and Meta Ads platforms.
If you’re looking for a company that provides PPC for dentists, we would love to have a conversation with you and perhaps become your PPC provider of choice. We’ve worked with several hundred dental offices over the past decade.
PPC for Dentists: Tips and Tricks
In the realm of digital marketing, Pay-Per-Click (PPC) advertising stands as a powerful tool to attract potential patients to your dental practice. As a dentist, you might be wondering, “how can PPC assist me in expanding my clientele?” This article intends to demystify PPC advertising, providing an overview and sharing valuable tips and tricks for a successful PPC campaign.
Understanding PPC Advertising
PPC advertising is an online marketing strategy where you, as the advertiser, pay every time a user clicks on your ad. The most popular platform for PPC is Google Ads, but Bing and social media platforms like Facebook and Instagram also offer PPC advertising. The primary objective is to lead those who click on your ad to your website or a landing page filled with valuable information about your dental services.
Keyword Research: Your First Step to Success
One of the most critical aspects of a successful PPC campaign is keyword research. Keywords are the phrases or words potential patients use when searching for dental services online. For instance, a person looking for teeth cleaning may search “teeth cleaning near me” or “best dentist for teeth cleaning”. Your aim is to identify these search terms and incorporate them into your PPC ads.
Geo-Targeting: Reach the Right Audience
As a dentist, your services are limited to people within your vicinity. Geo-targeting allows you to display your advertisement to those within a certain geographic radius. This ensures your ad is seen by potential patients within your service area, increasing the chance of conversions.
Landing Pages: Seal the Deal
Once a user clicks on your ad, they’re led to your landing page. A well-designed landing page can be the key to converting a click into a patient. Ensure your landing page is informative, easy to navigate, and communicates the value of your services clearly.
Measure, Analyze, and Optimize
The beauty of PPC advertising lies in its quantifiable nature. Use analytics to measure the success of your campaign, identify areas of improvement, and optimize based on the data.
PPC for dentists can be an effective way to increase visibility, attract new patients, and grow your practice. By applying these tips and tricks, you can leverage PPC to its full potential and witness a significant increase in your patient base. Remember, consistent monitoring and optimization of your PPC campaign is crucial for long-term success. Happy advertising!
If you enjoyed reading this article, might I suggest reading our article about dental marketing consultant called “Dental Marketing Consultant” or our article on dental marketing firms called “Dental Marketing Firms“.
If you need help testing Google and/or Facebook ads for your dental practice, please fill out our Contact Us form. We would be glad to help. Here at Lead PPC, we are a franchise digital marketing agency that primarily focuses on franchise marketing and franchise marketing services. We’ve also worked with 200+ dental and orthodontic offices since 2010.
Hello there and welcome to our website at Lead PPC. My name is Grant James. If you would like to talk with us, all you need to do is just click on this button up here where it says sorry, you can just call 8333 LEAD PPC or you can click on the contact us button and there’s a web form there’ you can fill out and actually book a call with probably me just right away. So anyway I wanted to introduce myself. Thank you, thank you for coming to our website. Most likely you are on this page here PPC for dentist. This is obviously a very SEO driven article so you’re probably on Google organically searching for paper. Click for PPC for dentist. You ran across this page and you’re looking for a vendor so wanted to introduce ourselves here.
We’ve worked with over 200 dental offices since 2010. It’s definitely a space that we know really well all of the KPIs as far as cost per league, what that should look like on Google versus Facebook versus cost per sale and those types of metrics. It’s a space that we love. Another space that we’re in is also franchising, so those are kind of our main ones. We do some with chiropractors, but but we’re very much like a niche boutique agencies we’ agency. We don’t work in tons and tons of different industries. We’re very focused. A couple tips that I put in the article here. The first is understanding paper click at advertising so understanding one that gets paid right so you’re gonna have some type of a set budget and that’s probably gonna be somewhere around 1,000:15 hundred dollars a month. That’s gonna be spread across Google ads and and the meta Facebook ads area, so some of that may be click to call, some of that may be Google Local service ads. Some of that may be running through Google map packs.
A lot of it’s going to be people who are in that 09:55 mile radius who have typed in things like you know, dentist Dallas, Texas or dentist near me, or toothache teeth whitening dentist things like that, those the types of high quality searches you wanna show up for and be at the top they click on that they contact you, or they’re on meta and you can run some cool campaigns around. You know different discounts for free dental exam, free teeth whitening, maybe Invisalign. There’s probably about 20 different promotions you could uh categories you could come up with. We have done all these different things, have lots of benchmarks, different campaigns we built that we could kind of walk you through and you kind of choose which when you want to run those different campaigns. Keyword research is your first step, so making sure that you’re going after the right types of keywords.
That’s something we just take care for you Geo targeting you kind of want. To go after those kind of homeowner families that live in your really close geographic area, landing pages are super huge if you have if you’re driving your paid ads to your website that doesn’t convert, you’re going to expect to be spending like $200 a lead instead of $30 a lead so basically something that is cost prohibitive and won’t work for you because you need a $200 cost per sale, not not $200 cost per lead then that’s going to cause a lot of problems for. So we’ve made landing pages for over 200 different devil offices and we have a lot of templates and stuff like that that we know. Convert that we can take your style and your brand and work and work with those to make it all be cohesive so that your cost per lead is good, making sure that you measure, analyze, and optimize. We try to make this very simple for you so it doesn’t take it up a lot of time, but we have monthly reports and also you have a dedicated account manager that you can talk with that basically we present to you. This is how many clicks leads if you report back to us by kind of marking a few things, how many sales you got, what the revenue those generated from that was, and where we should kind of go from there and it’s always kind of a work in progress, but those types of things are helpful so.
That you can grow and scale and we have lots of groups that end up opening lots and lots of dental offices. They use these same strategies to be consistent so they’re not worried about marketing word of mouth all that type of stuff. If you do need help we have a contact us form that you can click on and basically just fill it out. Tell us a little bit about your dental office, how many you have where you’re at voila hit request appointment and then you can book a call with us right there online anyway, but thanks for coming to our website. We would love to talk to you. I would love to talk to you and if nothing else can point you in the right direction. But thank you so much.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.