What Is The Top Franchise SEO Company?

Franchise SEO Company
Find the right Franchise SEO Company to partner with can be laborious. And, there’s no guarantee that once you do sign up with that franchise SEO company that they’re actually going to be able to perform for you and achieve the desired results.
Here’s our take on some of the top franchise SEO companies to consider.
Top 5 Franchise SEO Companies:

Top Franchise SEO Companies
#1 – Lead PPC
Although for the last 15 years we have been primarily known for our franchise development PPC services, as of 2024 we now offer franchise development SEO content creation services as well. These services are best for franchisors who want to drive more high quality franchise leads of people who are looking to buy your franchise.
The way that we produce our content is very similar to what you see here on this page. We choose a term that we want to go after such as “Franchise SEO Company” and then we write tailored content for that exact term. And, then we add things that help convert that traffic into actual leads such as:
- Link to a Contact Us form hosted on Unbounce
- An Exit Popup form
- A Sticky Popup form
A few other things that also help when seeking to drive leads from organic SEO content include:
- Add an image that has the name of the keyword you are going after such as “Franchise SEO Company”.
- Once the article has been written, immediately submit that article to Google Search Console for indexing.
- Sometimes adding a little bit of AI content toward the bottom of the page can also help, especially if you run out of things to write about.
We really try to focus on writing content that has the word “franchise” in it. And, we primarily choose our keywords by looking in Google Search Console and filtering for terms that say “franchise” in it.

Franchise SEO Company Tips
So, in this instance shown above, we make sure to write an article for each of these terms. And, the way that we usually do our permalink structure is as follows:
- Franchise Brokers – leadppc.com/franchise/franchise-brokers/
- Franchise Sales Organizations – leadppc.com/franchise/franchise-sales-organizations/
- Franchise Marketing Agency – leadppc.com/franchise/franchise-marketing-agency/
We basically try to write an article for EVERY term that Google Search Console provides to us that has the word “franchise” in it, even if we’ve never gotten 1 click from that keyword (1 or more impressions all-time is fine).
Another place that we discover which keywords to go after is through Google Ads. We go into our Google Ads account and then to go Audiences, Keywords, And Content > Search Keywords… then select all and click on “Search Terms”

Franchise SEO Company Keyword Selection
So, in this case we would go after terms like:
- Franchise Leads – leadppc.com/franchise/franchise-leads/
- Franchise Lead Generation – leadppc.com/franchise/franchise-lead-generation/
- Franchise Marketing Agency – leadppc.com/franchise/franchise-marketing-agency/
#2 – 9th Root
There are various types of franchise SEO companies out there. If you’re looking for a firm that can help drive SEO leads for your local franchised location, then 9th Root would be one to definitely consider. We actually refer a lot of local franchise marketing to them because they’re just good at it.
A lot of what 9th Root focuses on is making sure that the WordPress url structure is setup properly for multi-location franchisors and then ensuring that the Google My Business setup is also correct. Once that infrastructure is in place, it doesn’t matter whether you have 5 franchisees or 500 franchisees, you have a scalable solution that will drive a lot of free organic SEO leads for you and your franchisees.
#3 – Top Fire Media
I’d probably go with Top Fire Media next for franchise SEO services. They are a company that we compete against some in the franchise marketing space. But, they’re actually quite good at what they do.
Having looked at a decent amount of their work, one of the things that they do better than most franchise marketing agencies is that they are pretty good at Meta Ads PPC advertising for franchisors. I wouldn’t say that their landing pages are all that great as often times they use the built-in Lead Ads functions, but some of their audience selection is impressive.
If you couple Meta Ads PPC franchise advertising along with some targeted franchise SEO services, then you’re probably in a good boat in general with Top Fire Media. And, they’re not just a generic agency that says that they do franchise marketing. They live and breathe it and they’re well known in the franchising industry.
#4 – Scorpion
I’m going to go with Scorpion as our #4 franchise SEO marketing company. A few years back they purchased Wheat Creative, and they were at the time probably the #1 or #2 franchise SEO firm. Although Scorpion works in a lot of different industries such as Dental, Law Firms, etc. they have a relatively large book of business within the franchising space, including SEO.
The thing about Scorpion to just be aware of going into it is that they do have a habit of doing 2 things that bug some customers:
- Content Management System (CMS) – Scorpion has their own CMS that most of their clients use. Their designs are REALLY REALLY GOOD. But, if you ever want to leave their CMS and move to a platform like WordPress, it’s very difficult to do so. From our perspective WordPress is the best SEO platform, so to not have your site built in WordPress is kind of a big deal. Having said that, Scorpion has a ton of clients that do just fine using their in-house CMS.
- Google Ads Accounts – Scorpion is notorious for not allowing customers to keep their Google Ads accounts. At least in the past, many clients we have worked with were not able to get their Google Ads accounts back because multiple clients would share the same Google Ads accounts. On the flip side, by running lots of clients out of the same Google Ads accounts, they do get a lower Cost Per Click and lower Cost Per Lead. So, the strategy actually works, but some would say it’s against Google’s TOS and we hear a lot of clients that leave them get a bit bugged by it.
All things considered though, Scorpion is one of the most reputable SEO agencies out there. And, they probably have the best design team among all agencies.
#5 – Hot Dish
If you haven’t checked out the Hot Dish website, you should. It’s a beautiful site that really speaks to the franchising community as a whole. Whether you’re in need of Consumer Development or Franchise Development SEO services, Hot Dish can help. Hot Dish also has services that many other franchise marketing agencies don’t have under the guise of “Employer Development”. People oftentimes forget that franchises are responsible for a major part of job hiring in the United States, as 10.5% of all businesses are franchises.
What to Look for When Hiring a Franchise SEO Company
When it comes to elevating your franchise’s online presence, selecting the right SEO company is crucial. A specialized SEO company for franchises understands the unique challenges and opportunities of working with multiple locations. Here are some key factors to consider when hiring an SEO company for your franchise:
Expertise in Franchise SEO
The first thing to look for is a company’s expertise in franchise SEO. This specialized field requires a deep understanding of how to optimize content for multiple locations, manage complex Google My Business listings, and ensure consistent branding across all online platforms. An agency with proven experience in this area will be better equipped to navigate these complexities.
Customizable Strategies
One-size-fits-all approaches rarely work in SEO, especially for franchises. Look for a company that offers tailored SEO strategies designed to meet the specific needs of each franchise location. This might include localized keyword strategies, content development, and location-specific backlink strategies that can drive traffic and increase visibility on a local level.
Proven Track Record
A company’s past success can be indicative of future performance. Ask potential SEO partners for case studies or examples of their work with other franchises. Pay attention to measurable results like improved search rankings, increased traffic, and higher conversion rates. Reviews and testimonials from current and former clients can also provide insights into their credibility and effectiveness.
Strong Communication
Transparent and effective communication is essential for a successful business relationship. The SEO company you choose should be open to regular updates and feedback, and they should clearly explain their strategies and results. Look for companies that are willing to take the time to educate you about their processes, as informed clients are better partners.
Comprehensive Services
Franchise SEO is often just one component of a broader marketing strategy. It’s advantageous to hire a company that offers a suite of services, including content marketing, social media management, and paid advertising. An integrated approach ensures consistency across all channels and allows for a more cohesive marketing strategy.
In conclusion, selecting the right franchise SEO company involves careful consideration of expertise, customization, track record, communication, and service offerings. By focusing on these key areas, you can find a partner that will help your franchise thrive in the digital marketplace.
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Also, if you need help understanding franchise sales meaning or increasing your franchise sales, please let us know.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.
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