What Are The Top 10 Home Improvement Marketing Agencies?
As with any niche industry, there are typically a few vendors that stand out above the others. This is particularly true when it comes to Home Improvement Marketing Agencies. That last thing that you want to do is hire a local marketing agency down the street and hope that they can figure it out or go with a big box marketing agency that doesn’t actually know your niche very well. Below you will find a list of home improvement marketing agencies that actually operate in this vertical market as ranked from the perspective of a marketing agency ourselves.
#1 – Blue Corona
Blue Corona works with local businesses in the home improvement trades including Contractors, Garage Door, Painting, Electrical, Home Builders, Pest Control, Fire Protection, HVAC, Plumbing, Flooring, Landscaping, Remodeling, Franchises, Moving, Roofing, Solar, Storage, and Windows & Doors. They are a full-service agency that provides nearly all types of marketing services including SEO, PPC, GLSA, Email Marketing, Yelp, Website Chat Services, OTT Advertising, and Social Media.
#2 – Lead PPC
Here at Lead PPC, we work primarily with franchisors, many of which are in the home services space. What makes us unique is that we can not only provide local marketing services for home improvement businesses, but we can also help with multi-unit advertising as well as help you find prospective franchisees to help grow your business much faster than normal. Some of our home improvement clients include Budget Blinds, Concrete Craft, Tailored Living, Bath Tune-Up, Kitchen Tune-Up, Premier Garage, Lightspeed Restoration, Roof Maxx, Garage Kings, and many many more.
#3 – Remodeling Marketing Team
Remodeling Marketing Team is one of the very few marketing agencies out there that works exclusively with home improvement companies. More specifically, Remodeling Marketing Team works specifically with remodeling contractors. Their services include SEO, PPC, Social Media Ads, Web Design, and Marketing Strategy.
#4 – Home Improvement Marketing
Home Improvement Marketing does exactly what you think they would do. They work with companies within the home improvement space such as Power Home Remodeling, Champion, Stanley Martin Renovations, and Beflor to provide marketing services. Some of the marketing services that they provide include SEO, Competitive Industry Analysis, Customer Feedback Campaigns, Strategy Advice, Social Posts, and Education.
#5 – Sleight Advertising
Sleight Advertising is a specialist home improvement marketing agency that has worked with companies such as American Foundation & Waterproofing, SuperiorPRO, Leveled Concrete, Granite Transformations, Total Foundation Solutions, Walder Foundation Productions, LRE Foundation Repair, and many more. They also work with some credit union and healthcare companies.
#6 – Socius
Socius focuses on the Home Improvement, Home Services, and Healthcare niches. Some of their clients include GatorGuard, Helping Hands Roofing, Reborn Home Solutions, Bee Window, and NewPro Home Improvement Solutions. Service offerings include SEO, PPC, Content Writing, Digital Strategies, Social Media, and Review Management.
#7 – Disruptive Advertising
Disruptive is also out of Utah like us here at Lead PPC. They are a very large agency that is capable of working in nearly all industries, including home improvement. If you have been burned by a smaller agency, Disruptive might be one to speak with.
#8 – Thrive
Thrive is similar to Disruptive in that they operate in nearly every major vertical market that is out there for digital marketing.
#9 – Comrade
Comrade Digital Marketing operates in 6 major markets, one of which is Home Improvement & Construction. Services include PPC, SEO, Web Design, WordPress Websites, and Ecommerce Websites.
#10 – Blue Wheel Media
Blue Wheel Media is also a full-service marketing agency that operates in the home improvement space.
Top 3 Mistakes To Avoid When Hiring A Home Improvement Marketing Agency
In an era where digital marketing has become the lifeblood of any business, making the right choice for a marketing agency can be a daunting task. This is especially true for home improvement businesses that are looking for a way to increase their reach and drive new business. However, there are common pitfalls that businesses often fall into when hiring a marketing agency. Here are the top three mistakes to avoid.
Mistake 1: Not Considering Your Specific Industry Needs
Not all marketing agencies are created equal. Some may have experience in a wide range of industries, while others specialize in specific sectors. For a home improvement business, it’s crucial to choose an agency that understands the intricacies of your industry. This includes knowledge of your target audience, the competitive landscape, and the unique selling points of your business. It’s a mistake to assume that any marketing agency will fit the bill.
Mistake 2: Overlooking the Agency’s Track Record
Another common error made when hiring a marketing agency is not looking into the agency’s track record. Just because an agency talks a good game doesn’t necessarily mean they can deliver. Always request case studies, client testimonials, and solid evidence of their success in past campaigns. If an agency cannot provide this, it’s a red flag.
Mistake 3: Failing to Set Clear Expectations
The last major mistake that businesses make when hiring a marketing agency is failing to set clear expectations. This includes both the goals you want to achieve and the metrics you’ll use to measure success. Without these, you’ll find it difficult to assess whether the agency is truly delivering value for your business.
In conclusion, hiring a home improvement marketing agency can provide a significant boost to your business, provided you avoid these common mistakes. Consider your specific industry needs, review the agency’s track record, and set clear expectations right from the start.
If you’ve enjoyed perusing this article, you may also want to checkout our article on home improvement marketing agencies entitled “What Are The Top 10 Home Improvement Marketing Agencies?“.
Need Help?
If you would like to speak with us about potentially having us help drive quality leads for your home improvement business, please fill out our Contact Us form. Here at Lead PPC, we are a franchise digital marketing agency that primarily focuses on franchise development and other franchise marketing services, including home improvement franchises (about 1/3 of our clients are home service franchises).
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.
Awesome list, Grant! Top tier list. It’s good to have an example to follow. The 3 mistakes you mentioned to avoid when hiring an agency help identify areas of improvement in my agency to give my clients more value.
What other criteria did you use to put this list of great companies together? I’m always looking for ways to improve. Thanks again for this valuable resource.
I really try to address things from an industry-specific perspective. There are tens of thousands of agencies out there, and each agency specializes in certain things that they do well and others that they don’t.