If you’re viewing this article, you’re probably in the market shopping for a Pet Marketing Agency.  As a marketing agency ourselves, the #1 recommendation that we would make is to go with a specialist agency that has worked with many pet related companies as opposed to a generic marketing agency with no experience in your specific industry.

 

#1 – StreetDog

StreetDog is out of Canada and specializes specifically in working with pet businesses.  StreetDog has worked with 150+ pet brands including brands such as Perfect Pup Pet Boutique, On The Nose Gourmet Pet Food, Classic Pawz Groomers, and Fluffy Dog Breeds.  They’ve published over 3,500+ social media posts, 50+ ad campaigns, and been in business for 5 years.

 

#2 – Reel Paws

Reel Paws has helped market 2,000+ pet products and filmed 3,000+ animals.  Some of the brands they have worked with include Royal Canin, Stella & Chewy’s, Fussie Cat, Merrick, Nature’s Logic, Cardinal Pet Care, Relaxivet, Petlogix, and many other reputable brands.  Their services include Full Service Creative, Content Creation, Digital Marketing, Analytics, and Pet Industry Consulting.

 

#3 – Pet Karma Media

Pet Karma Media has managed over $20,000,000 in ad spend for pet brands over the past 10 years.  They have generated over $200,000,000 in revenue and work with a lot of influencers within the greater pet community.

 

#4 – Lead PPC

Here at Lead PPC, we’ve worked with a lot of great pet brands such as Dog Training Elite, Wag N’ Wash, The Ark Pet Spa and Hotel, Salty Dawg and many others.  We’re a bit different from some of the other pet marketing agencies listed here as our specialty is in helping pet brand franchisors find new franchisees who want to invest and open up new stores as well as doing local marketing on behalf of franchisees in target markets.  We do not do any e-commerce marketing.

 

#5 – Pet Engine Marketing

Pet Engine Marketing works primarily with pet stores.  They help with SEO, PPC, and managing the online shopping e-commerce stores of pet stores.  Pet Engine Marketing is member of many pet industry organizations such as American Pet Professionals, PIDA, PIN, WPA, IndiePet, and APPA.

 

#6 – Big Eye Pets

Big Eye Pets works exclusively with pet brands.  Their portfolio is quite impressive with strong brands such as Purina, Pet Super Market, Moe’s Healthy Pets, Zesty Paws, Weasy, and ScientiaPet.  If you’re looking for an agency that really understands the pet market, Big Eye Pets would definitely be one to consider speaking with.

 

#7 – The Woof Agency

As the name suggests, The Woof Agency works exclusively with pet brands.  Some of their clients include MARS Petcare, Purina, Merck, Anker, PBS Nature, Tailspring, Wahl, and many others.  Their primary services include Strategy & Consultancy, Influencer Marketing, UGC & Content, and Market Research.

 

#8 – Trone

While Trone does work in a variety of different industries, they have experience working with brands like pet brands such as MARS Petcare, Nutramax Laboratories Veterinarian Sciences, Sanicat, Sentinel, and other similar brands.  They have experience with pet treat, pet food, pet supplies, pet insurance, pet prescription medications and other similar brands.  Their services include Web Design, Ecommerce Store Development, Online Retailer Management (Chew, Amazon, etc.), Digital Marketing, and SEO.

 

#9 – Timmermann Group

Timmermann Group is great at many different marketing niches, among which pet marketing is one of them.  They specialize in Strategy, Branding, Content Marketing, SEO, Local Search Optimization, and PPC Marketing.

 

#10 – Amra & Elma

The major industries serviced by Amra & Elma are Tech, Gaming, Beauty, Fashion, Luxury, Travel, Food, and Film.  They are extremely strong with brand positioning and have expertise in Photo and Video Production as well as Influencer Marketing and Media Buying.  They also work with some pet brands.

 

What To Look For When Hiring A Pet Marketing Agency?

Choosing the right marketing agency for your pet business can significantly bolster your brand’s visibility, reputation, and profitability. Whether it’s a pet food firm, a veterinary clinic, or a pet accessories startup, a professional pet marketing agency can chart the path to success. Here’s what to consider when you’re ready to hire.

Expertise in the Pet Industry

A pet marketing agency should have deep knowledge of the pet industry’s nuances. They should understand pet owners’ unique needs, preferences, and buying behaviors, as well as the latest industry trends. Review their portfolio to see if they’ve worked with similar businesses and successfully delivered on the briefs.

Creative and Strategic Abilities

Creativity is essential in any marketing campaign. Your agency should be adept at creating innovative campaigns that resonate with pet owners and promote engagement with your brand. Additionally, strategic expertise is crucial – they should be able to set clear, measurable goals, and develop strategies to achieve them.

Digital Marketing Prowess

In today’s digital age, your agency must be proficient in digital marketing. This includes SEO, social media marketing, email marketing, content marketing, and more. They should understand how to leverage these tactics to reach your target audience and convert them into loyal customers.

Track Record and Testimonials

It’s important to consider an agency’s track record and client testimonials. Positive feedback from previous clients can offer reassurance about the agency’s abilities. It’s also beneficial if the agency has won any awards or recognitions in the pet industry.

Transparent Pricing

Transparency in pricing is crucial. The agency should provide a clear breakdown of costs so you know exactly what you’re paying for. There should be no hidden fees or surprise charges.

Remember, choosing a pet marketing agency is a significant decision that can impact your business’s future. Take your time, do your research, and ensure the agency aligns perfectly with your brand’s goals and values.

 

Need Help?

If you need help with marketing for your pet company, we would love to speak with you.  Simply fill out the form on our Contact Us to schedule an appointment.