What Is Marketing?

What Is Marketing

What Is Marketing

The definition of Marketing is “promoting and selling products or services”.  Basically, marketing is how you let people know about your products and services so that they will buy them.  One of the hardest things about marketing is figuring out what the order of operations should be, especially when it comes to online marketing.


Should I Do PPC Marketing Or SEO Marketing First?

This is a great question, and it’s a bit of the chicken and the egg type of a situation.  In reality, you need both.  But, there is definitely an order of operations to it.  Our recommendation to our clients (we’re in the PPC marketing space) is to first start by getting some type of basic website up so that people know you are a legitimate business.  From there (and we primarily work with franchisors), we recommend starting PPC marketing next so that you can start generate revenue quickly without having to wait for SEO articles to index, burning valuable time and energy for your business.

Once your PPC is working for you, then you can take profits and put them into other types of traditional marketing such as (in our industry) franchise broker networks and franchise portals so that you are diversifying your lead sources above and beyond just PPC.

Once you have multiple lead sources working for you, lastly you want to come back and really grind hard on SEO.  For myself, I used to do 1-2 articles per day.  Now, I try to do about 40 articles per week, and I use Google Search Console to figure out what types of keywords I should be advertising on that have either high impression share or are very targeted with a high CTR (Click Through Rate).


What’s The Difference Between Lead Generation Marketing And Ecommerce Marketing?

When venturing into the realm of digital marketing, one inevitably stumbles upon two dominating strategies: Lead Generation Marketing and Ecommerce Marketing. These two marketing branches, while sharing common objectives of customer engagement and profit maximization, diverge significantly when it comes to approach, technique, and end goal.

Lead Generation Marketing is primarily geared towards acquiring and nurturing potential customer contacts. The focus is on building relationships with prospects over time, nurturing them through the sales funnel until they are ready to make a purchase. This strategy is often employed by businesses offering high-ticket items or services that require a significant amount of consideration before purchase. A typical lead generation campaign might involve content marketing, email marketing, search engine optimization (SEO), and social media marketing to build brand awareness and establish trust with potential customers.

On the other hand, Ecommerce Marketing involves tactics designed to drive direct sales through an online store. These strategies are often immediate and transactional, aimed at convincing visitors to make an on-the-spot purchase. Techniques include product SEO, pay-per-click (PPC) advertising, retargeting ads, and email campaigns targeting shopping cart abandonment, to name but a few.

In contrast to the relationship-building focus of lead generation, ecommerce marketing is centered on optimizing the transaction process to increase the likelihood of immediate conversion. This strategy is ideal for businesses selling products that consumers are likely to purchase on impulse, or that have a lower price point and therefore require less consideration.

In summary, while both marketing strategies revolve around attracting and converting customers, Lead Generation Marketing focuses more on nurturing long-term relationships with potential customers, guiding them through the sales funnel over time. Ecommerce Marketing, on the other hand, aims to drive instant purchases, leveraging techniques to optimize the website and checkout process for immediate conversions. Understanding these differences is crucial for businesses to choose the right strategy based on their products, market, and customer buying behavior.


Need Help?

If you need help testing Google and/or Facebook ads for your business, please fill out our Contact Us form. We would be glad to help.