How To Get Real Estate Leads

If you’re reading this article,  you’re probably looking for ideas or tips on “How To Get Real Estate Leads?”.  As you’re probably aware, real estate lead generation is highly competitive.  In fact, according to Google, the term “Real Estate Leads” gets around 6,600 monthly searches, which is more than most industries even including solar, insurance, roofing, health, automotive, and many other large industries.

 

Driving Real Estate Leads Via Google Ads And Meta Ads

All things considered, your best two places to drive leads are going to be Google Ads and Meta Ads.  And, in order to beat out your top local competition, you’re most likely going to want to engage some sort of a real estate marketing agency.  As a quick reference, here’s a list of who we consider to be the Top 10 Real Estate Marketing Agencies in case you need help in that department:

 

What Are The Best Ways To Drive Real Estate Leads Outside Of Google And Facebook?

In the competitive world of real estate, finding effective lead sources outside of Google Ads and Meta Ads can be a game-changer. Diversifying lead generation strategies can offer a more stable source of potential clients and can help to reach audiences that are not covered by Google and Meta.

There are several alternative platforms and strategies to consider. Let’s explore some of the best.

#1 – Content Marketing and SEO

Creating quality content for your website can significantly improve your visibility in organic search results. This includes blog posts on relevant topics, property listing descriptions, instructional guides, and more. Implementing SEO strategies ensures that this content is discoverable, driving traffic to your website and generating leads.

#2 – Real Estate Listing Websites

Websites like Zillow, Trulia, and Realtor.com are popular places for people to look for properties. By listing on these platforms, you increase your visibility to potential leads.

#3 – Networking and Referrals

Never underestimate the power of word-of-mouth marketing. Satisfied clients are likely to refer you to their friends and family. A consistent, excellent service will ensure a steady flow of referral leads.

#4 – Direct Mail

While it may seem outdated, direct mail campaigns can be highly targeted and effective. Sending postcards or letters to specific neighborhoods or demographics can yield impressive results.

#5 – Local Events and Sponsorships

Hosting or sponsoring local events is another effective way to generate leads. By positioning yourself as a community leader, you are more likely to be the first person people think of when they want to buy or sell a property.

Each of these methods offers its own unique benefits and should be chosen based on the specific needs and resources of your business. By diversifying your lead generation strategies, you can ensure a steady flow of potential clients, irrespective of changes in the online ad space.

 

Outside Of Agencies, Who Are The Top Real Estate Lead Providers?

For any real estate agent, lead generation is a critical component of success. Real estate agents and brokers rely on a variety of resources to acquire leads, and it’s important to understand who the top providers are.

#1 – Zillow Premier Agent

Zillow Premier Agent is arguably one of the most prominent players in the real estate lead generation space. As the largest real estate network on the web, Zillow boasts a massive audience of potential buyers and sellers.

#2 – Realtor.com

Realtor.com is another considerable force in the real estate industry, offering a comprehensive database of properties. Their lead generation services are designed to connect agents with motivated buyers and sellers.

#3 – Redfin Partner Agents

Redfin, known for pioneering a technology-powered brokerage model, operates a Partner Agent program. This program sends Redfin.com visitors to partner agents and charges a referral fee when the lead transacts.

#4 – Offrs

Offrs leverages artificial intelligence to predict future home sales and provides this data to real estate agents as potential seller leads. This predictive approach allows agents to target their marketing efforts more effectively.

#5 – BoldLeads

BoldLeads offers an automated marketing service that generates buyer and seller leads. They provide exclusive territories, ensuring agents don’t compete with each other for the same leads.

Utilizing a reliable lead provider can significantly streamline an agent’s workflow, allowing them to focus more on nurturing relationships and closing deals. The above providers offer varying solutions to cater to different needs and budget constraints, and it is recommended for agents to explore each of them to identify the one that best suits their business model.

If you are looking for a real estate lead generation agency, we would love to talk with you!  Simply go to our Contact Us form and fill it out in order to schedule an appointment online to discuss your lead generation needs.  Thanks!