What Are The Top 10 Retail Marketing Agencies?
There are a lot of marketing agencies out there, but as far as solid retail marketing agencies go, you basically have a mix of older agencies (20-30 years old) that do a lot of print work, newer digital marketing agencies like ourselves here at Lead PPC (<20 years old), and then some big money agencies that do all sorts of nutty, cool displays as well as digital that cost a fortune. Here’s our take on who the Top 10 Retail Marketing Agencies are:
#1 – Lead PPC
I’m going to go ahead and put us here at Lead PPC at the top of this list for #1 among retail marketing agencies. While we don’t typically call ourselves a retail digital marketing agency, we work nearly exclusively with franchisors, and the bulk of nearly all franchises is in essence retail marketing. Since 2010, we’ve worked with around 300 franchise brands. Our specialties are in driving franchise development leads for Google Ads and Meta Ads. But, we also do marketing for hundreds of retail store locations. We’re actually quite affordable with overall budgets starting as low as $2,250 / mo. including ad spend. And, we’d love to talk with you about what your retail marketing needs are.
#2 – AMP Agency
Amp is out of Boston, MA and is more along of the lines of a typical digital marketing agency (as opposed to other retail marketing agencies on this list that are a bit more old school with print and display marketing capabilities). AMP works in a few different niches such as Franchises & Retailers, Consumer Electronics, Travel, Gaming, Sports Equipment & Apparel, Fashion & Footwear, Beauty & Skincare, Entertainment & Media, and CPG. Services include Analytics, Creative, Digital Installations, Digital Products, Design & Development, Experiential, Influencer, Integrated Media, Mobile & Web, Paid Search, Paid Social, Programmatic Media, PR, SEO, Social Media, Strategy, Voice Marketing and CRM. Some of their clients include Nike, XBox, Patagonia, Naked, Warner Brothers, Starbucks, and many more.
#3 – NoGood
NoGood works in the Retail, Healthcare, Fintech, B2B, Consumer, and Crypto spaces. They were founded in 2016 and have 50+ employees with their headquarters being in New York, NY. NoGood has worked with notable brands such as TikTok, Nike, and P&G as well as startups like Ghostery, Invisibly, JVN, and Aimi. Services offered include SEM/PPC, Social Ads, CRO, SEO, Content Marketing, Performance Branding, Email Marketing, Video Marketing, and SMS Marketing.
#4 – Jack Morton
Jack Morton has some really cool work that they have done for their client brands. They did this remix arcade for Unilever / Magnum, an awesome Adidas setup for the 2022 FIFA World Cup, a sweet looking booth for the Cadillac Electriq Theater, and many other cool setups that you can find in the work section of their website. Jack Morton has 6 offices in the US, 6 in EMEA, and 3 in Australia. Services include Brand Acts, Event Marketing, Employee Experiences, Integrated Marketing, Sponsorship Activation, Digital Transformation, Experience Content, Broadcast Design, and Exhibits & Trade Shows.
#5 – Amra & Elma
Amra & Elma has a high minimum budget of $65,000 to work with them. Industries serviced include Retail, Tech, Gaming, Beauty, Fashion, Luxury, Travel, Food, and Film. Their services include Media Buying, Social Media Management, PR, Branding, Influencer Partnerships, SEO, Photo/Video Production, and Amazon Store Growth. Some of their clients include Disney, Procter & Gamble, Wells Fargo, Johnson & Johnson, and many other large brands. They have about 25 staff members.
#6 – Integrity XD
Integrity is a full-service retail marketing agency. They also work in the Enterprise, Financial Services, B2B, Higher Education, Healthcare, Retail, and Flooring industries. Services include Omnichannel Marketing, Audits, Web Development, Web Design, Strategy & Consulting, Management, Digital Marketing, Applied AI, and Branding Services. Some of their clients include Midwestern Flooring (retail marketing & digital storefront), BJC Healthcare (custom DNN, human resource, website), Maryville University (virtual event & marketing), AG Leader (integrated product & launch), Aero Charter (website & rebuild), and many others.
#7 – Theory House
Theory House offers Strategy, Branding, and Retail Marketing services for the greater retail space. Some of their brands include 1800 Tequila (sports marketing key visuals), McCormick (spice aisle reinvention), Mountain Dew (retail innovation), Pepsi (Super Bowl halftime branding), Steakhouse Elite (brand refresh), and Food Love (retail experience design). They are out of Charlotte and NYC. Their leadership team consists of 3 staffers.
#8 – Medallion Retail
Medallion provides Retail Marketing (full execution for in-store signage and 360 store experiences), Creative Concept & Design, Manufacturing & Production, Inventory & Fulfillment, and Pop-Up Experiences. They have over 60 years of experience in the space and have 5 staffers. Clients include Hershey, Barns & Noble, Starbucks, Five Below, GlamSquad, Zwilling, Converse, Hickies, Davidoff of Geneva, Consumer Packaged Goods, CS Hudson, and K-fee among others.
#9 – SmartSites
SmartSites is a big box marketing firm that works in most industries. One of those industries is of course, retail. Their digital marketing services include Web Design, Pay Per Click Advertising, Search Engine Optimization, Email & SMS Marketing, and Social Media Marketing. They have 80+ designers and developers on staff. They have completed 900+ websites, and generated $100M+ in sales for their clients. Some of their clients include ForeverLux, 1800 Get A Rug, and Dwyer Home Collection.
#10 – Kraus Group
Kraus Group works in the Retail, Aviation, Cannabis, Entertainment, Healthcare, Hospitality & Hotel, Logistics, Non-Profit, Outsourced Marketing, Product Marketing, Professional Services, Real Estate, Renewable Energy, and Sustainability industries. They have offices in New Jersey and Florida. Services include Digital Marketing, Web Design, Branding, Video, and Photography.
How Can AI Help Retail Marketing Agencies?
Artificial Intelligence (AI) is no longer a futuristic concept; it’s a present reality reshaping numerous industries, including retail marketing. Through AI, retail marketing agencies can revolutionize their strategies, driving sales while ensuring enhanced customer experience.
AI facilitates personalized marketing, allowing retail marketers to tailor their offerings based on individual consumer’s behaviors, preferences, and purchase histories. Personalized email marketing campaigns, product recommendations, and targeted advertisements are all possible thanks to AI’s data analysis capabilities.
Furthermore, AI can optimize inventory management, a critical aspect of retail marketing. AI predictive analysis enables retailers to forecast demand accurately, preventing overstocking or understocking situations. Additionally, AI can help in automating price optimization, determining the ideal price for products considering factors like demand, competition, and seasonality.
AI is also instrumental in improving customer service. AI-powered chatbots can answer customer queries round the clock, reducing wait times and improving customer satisfaction. They can even upsell or cross-sell products during interactions, boosting sales.
Lastly, AI can contribute to efficient reporting and decision making. Automated AI reports offer insights into marketing campaign performance, customer engagement, sales data, and more. These insights help retail marketing agencies make informed business decisions.
In conclusion, AI stands as a powerful tool in the arsenal of retail marketing agencies. By leveraging its capabilities, these agencies can enhance customer experience, optimize operations, and drive their revenues upward. As AI technology continues to evolve, so will its potential in transforming retail marketing.
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Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.