What Are The Top 10 SaaS Marketing Agencies?

SaaS Marketing Agencies

SaaS Marketing Agencies


The SaaS space is one that actually has some relatively large SaaS only marketing agencies.  Some of these SaaS marketing agencies focus more on B2B brands while others are more specialized in working with B2C or even B2B2C companies.  As an agency ourselves, here’s our take on who the Top 10 SaaS Marketing Agencies are:

Top 10 SaaS Marketing Agencies

Top 10 SaaS Marketing Agencies


#1 – Kalungi

Kalungi is a full-service B2B SaaS Marketing Agency that helps empower software companies in creating and implementing their go-to-marketing strategies for massive growth.  Their services include Fractional CMO, Conversion Rate Optimization (CRO), Automation & Reporting, GTM Strategy & Workshop, Content, Account-based Marketing, Web Development, Search Engine Optimization (SEO), Paid Media, Branding & Design, Hubspot Implementation & Management, and Sales Materials & Support.  They have a free B2B SaaS Marketing Benchmarks downloadable report.  Some of their clints include CPGvision, triValence, aware360, Patch, Zippity, iControl, Beezy, and many other SaaS companies.  Kalungi has about 50 employees.


#2 – Bay Leaf

Bay Leaf is out of Dallas, TX and has a team of roughly 25 marketers.  They are a pure B2B marketing agency.  Their services include SaaS Marketing Strategy, SaaS PPC & Retargeting, SaaS Content Marketing, SaaS SEO Strategy, SaaS Marketing Automation, SaaS Hubspot Management, SaaS Social Media Marketing, SaaS Marketing Analytics, and SaaS Website Refresh & Maintenance.  Clients include TEXT2DRIVE, Sapience Analytics, Weiner’s Ltd, Red River Paper, Acctivate Inventory Software, VHT and many other SaaS brands.


#3 – Hawk SEM

Hawk is a big box SEM digital marketing agency that works in most major industries, one of which is working with SaaS companies.  Their services include PPC, SEO, Content Marketing, Paid Social Media Marketing, Conversion Rate Optimization, Ecommerce Marketing, and Remarketing.  Some of their clients include DirecTV, Zephyr, Verizon, Microsoft, CSUN, DataDog, 868 and many others.  Their focus is on driving more MQLs and SQLs in order to scale MRR and Hit T2D3 growth.


#4 – No Good

No Good operates in the SaaS, Healthcare, Fintech, B2B, Consumer, and Crypto spaces.  Their services include SEM/PPC, Social Ads, CRO, SEO, Content Marketing, Performance Branding, Email Marketing, Video Marketing, and SMS Marketing.  No Good is located in New York, NY, was founded in 2017, and has 50+ employees.  Some of their clients include Invisibility, JVN Hair, ByteDance, Rivet, Unspun, Zepp Clarity, Merlin Investor, and many other SaaS companies.


#5 – Single Grain

Single Grain is a full-service agency that works in the SaaS space.  Their portfolio of customers is quite impressive with Amazon, Uber, Lyft, Salesforce, AirBnB, 15five, Crunchbase, and many other tech giants being among their customer base.  Their services include SEO & Content Marketing, PPC: Google & Facebook Advertising, Conversion Rate Optimization, and SaaS Marketing.  Single Grain has been around since 2014.


#6 – Skale

Skale is an SEO-focused marketing agency for SaaS brands.  Skale helps create an effective SaaS marketing strategy to drive PQL & SQL growth, impacting real business metrics.  They provide SEO Management, SEO Content, SEO Website Migrations, and Link Building for software companies.  Some of their clients include Pitch, Yieldify, Lightspeed, Maze, TravelPerk, Hubspot, Asana, Attest, MoonPay, TestGorilla, and many others.  Their team consists of about 6 staffers.


#7 – SimpleTiger

SimpleTiger seeks to provide the fastest possible SEO & PPC results for SaaS businesses.  It is trusted by companies including Bit.ly, Jotform, PayJunction, Capsule, Bidsketch, Segment, Totango, and many others.  Diving in a bit deeper into their services, they offer Search Engine Optimization (SEO), Paid Advertising (PPC), Content Marketing, Paid Search, Paid Social, Keyword Research, Technical Optimization, and Link Building.  They work with B2B, B2C, and B2B2C SaaS companies.  SimpleTiger has about 12 staff members.


#8 – ClickStrike

ClickStrike (a division of Coinbound) is an ROI-Focused B2B SaaS Marketing Agency with 750+ clients that also works in the Web 3 / Crypto space.  Services offered include PR/Earned Media, PPC, Social Media Management, B2B Lead Generation, Fractional CMO Services, SEO, and Influencer Marketing.  They have 45+ team members.


#9 – Ninja Promo

Ninja Promo works in the SaaS, B2B, Fintech, Crypto, eCommerce, Startup, Small Business, Gaming, Esports, and mobile spaces.  They provide Social Media Marketing, SEO, PPC, Influencer Marketing, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Affiliate Marketing, Video Marketing, Email Marketing, and Lead Generation services.  Some of their clients include Ultron, Innowise, Unity Network, Brain Scientific, and many others.  They have 100+ staffers.


#10 – Lead PPC

Here at Lead PPC, we’ve been working with SaaS companies for 10+ years.  While our primary niche is working with franchisors, the SaaS space is one that we feel comfortable with and continue to expand into.  If you would like to discuss the needs of your SaaS company, we would love to do so.


What Expectations Should I Have When Hiring A SaaS Marketing Agency?

When considering hiring a SaaS marketing agency, it’s essential to have a clear set of expectations. This will not only help you choose the right agency, but it will also ensure that the partnership works effectively.

Expertise in SaaS Marketing

Firstly, the agency should have a comprehensive understanding of the SaaS business model along with its unique marketing needs. Their expertise should span across various areas such as SEO, content marketing, social media, email marketing, and product marketing.

Understanding Your Target Market

The agency should have a deep understanding of your target market and the ability to develop a marketing strategy that speaks directly to your customers. They should be able to create buyer personas, identify key pain points, and develop compelling messaging that resonates with your audience.

Data-Driven Approach

A successful SaaS marketing agency should be data-driven. This means they should be able to analyze marketing data, identify trends, and make informed decisions that drive growth. They should also be able to provide you with regular reports so you can track the progress of your campaigns.

Communication and Transparency

Finally, open communication and transparency are crucial. Your chosen agency should provide regular updates, be open to feedback, and be willing to adjust their strategies based on your business needs.

In conclusion, when hiring a SaaS marketing agency, it’s essential to set clear expectations. This will help ensure a successful partnership and drive the growth of your SaaS business.

If you enjoyed this article, might I suggest reading our article on B2B lead generation companies entitled “Top 15 B2B Lead Generation Companies (We’ve Tried Them All)“.

Need Help?

If you would like to speak with us about potentially having us help drive quality leads for your SaaS company, please fill out our Contact Us form.  Here at Lead PPC, we are a franchise digital marketing agency that primarily focuses on franchise development and other franchise marketing services. We’ve also worked with a lot of SaaS companies since 2010.


Video Transcript

Hello there, this is Grant James with Lead PPC in this article or in this video. I’m going to be talking about this article which is what are the top 10 SAS marketing agencies um, I did put ourselves on here, but as number 10 because there are some groups out there that do a lot more ums like software is a service marketing than we do, but it is something that we’ve done for a really long time as well. It’s a very high growth space so you’ll you’ll see with sass stuff yeah, there are people that are only spending, you know, less than 5 or less than $10,000 a month on their ads on Google Facebook. Things like that but there’s’ also lots of groups that spend big money in it which is why sometimes people will end up taking things back in house or what have you, but if you get the right agency they can really help you scale.

And so the nice thing about the SaaS spaces there are a lot of agencies that just focus on this so let’s talk about some agencies that do a really good job in this space the first one is going to be koloongy so I’ll go ahead and click on them so you can check that out you’ll see from the get go they’re talking about how’ this’ is their homepage the B to B sass marketing agency to supercharge your growth do a lot with help spot have a lot of different brands that they’ve done but yeah, so they’re all about massive growth. Their services include fractional CMO, so if you need help like with a chief marketing officer, but you don’t want to pay that huge amount of money 6 figures to go do that then Coloni could be a good fit for you. They do a lot with conversion rate optimization which makes sense for software companies.

Cro landing page design is a really big deal also making sure that stuff integrates with your overall, you know free trial program or however you have your software stuff setup sometimes that can be a little tricky they can help you with go to market strategy, content, account based marketing, web development, SEO, all sorts of stuff like that some of their clients include patch, Zippity, Eye Control, Beezy and other groups like that. So number 2 I have as Bay Leaf. These guys are out of my hometown in Dallas, Texas. They are results driven sass marketing agency so they’re all about ROI and things like that they have a lot of great testimonials on there some of their the things that they focus on would be they do content marketing, SEO, marketing, automation hubspot management. That’s really big a lot of tech companies use Hubspot, which I think is a great CRM before that space other good CRMs would be sales force to Zoho, I would say as opposed to things like maybe.

Keep or some of that some of those types of systems um, there’s yep, so I would say hope’ so it’s probably your best bet if’ you have the funds to afford it cause it’s not cheap and that keeps getting more expensive um, but they also do social media marketing and uh even website refresh and mates and that some of their clients include text to drive um red River Paper, activate inventory software, VHT, and a lot of other SaaS brands. Hawk SCM is another really interesting one this is obviously a landing page there these guys work in tons of different industries not just B to B but it is one that they do quite a bit with um with sass. So and I one thing that I like. I like how they speak the language of um marketing qualified leads and sales qualified leads because that is kind is really the core essence of what it comes down to um with sass.

Company growth um is really getting your sales qualified leads higher and I will say it’s really nice because I have a lot of friends that cell in the software space and they have to do a lot of outbound prospecting and that’s getting so competitive with all the email outbound stuff that goes on I know even for myself. I get all these emails every day and it’s getting more more competitive on the email marketing side and so it’s nice when you can just drive marketing qualified and sales qualified leads through just the web where they’re reaching out to yoga’s a’ patu in a’ better sales position number 4 I have as no good. These guys work in SASS, healthcare fintech, B to B, consumer and the crypto space.

I really like their branding in general I think they have a really cool angle some of the brands that they have worked with I mean Nike, TikTok into it Johnson and Johnson Amazon, so Proctor and Gamble. So again some of these lower ones on here aren’t just aren’t just SASS companies, but ones to kind of be aware, of number 5. I have a single grain there are full service agency in the SASS space some their clients include Amazon, Uber, Lift, even sales force, Airbnb 155 Crunch Base, so, this is one that you may want to consider putting into your RFP process as you’re going out and looking around some of their services include SEO content marketing, paper click CRO, SaaS so I think that they are a pretty good one as well. They’ve been around since 2014, then we have scale, so let’s see they help build SEU SEO revenue engines for SASS brands.

I think you do have to be a little bit careful with groups that are very, very, focused on SEO. You’ll see SEO management, SEO content, SEO website migrations, link building I’m not a huge fan of link building, I’ mean for us well, probably the. Number one lead sources still referrals for us but a lot of our deals come through just articles and videos like this um in every month that just tends to grow more and more our our own website traffic um, we’re up, like 14. X on are overall impressions and things like that since um like year over year and so I I think it’s really more about content and connecting so if you need help with content, this may be a group to look at but I would be wary of link building I just you have to be really careful with that I think just natural growth from having good content is more important so if you engage with them it’d be on SEO and maybe focus on content the next one is gonna be Simple Tiger.

These guys they’re all about like fast SEO results which I don’t know. Fast PPC results make a lot of sense to me fast SEO results. I mean I can get an article ranked for myself and like 02:58 business days, but not on the first page. Usually page 06:57 is where a lot of my stuff sits for a bit until I update it with videos and find something you know really improve the content. Don’t just release it once um, but I do kind of like I like how they have some of this handwritten stuff they have some really good company testimonials here like Bit.ly segment bid sketch. Job forms so this could be one to kind of keep in mind as well.

Um, the last couple ones I have I have click strike ninja promo and then us here at lead P. P. C. Um, we’ve done stuff with SASS um for the last 10 years. Um, our number one niche is franchise development, lee generation um and working with franchises in general but SASS is another one that that we do quite a bit in um and have a lot of experience and then in this our glass talk about what expectations you should have when hiring a SASS marketing agency. So expectation in SASS is really important our understanding your target market, having a data driven approach and then having good communication and transparency make sure you really know your numbers if you would like to talk with us just click on the contact us form button thing here and we can have a conversation from there but thanks so much for taking the time to watch this video.