What Is A Franchise Development Marketing Agency?

(And how do you select the right one for your franchise?)

If you’re viewing this article, you’re probably looking for a quality Franchise Development Marketing Agency to engage with for your franchise brand.  Perhaps you typed in some of the following terms in Google in your quest to find the right agency for your brand, such as:

• franchise development linkedin ads marketing agency
• franchise development linkedin leads marketing agency
• franchise development ppc marketing agency
• franchise development facebook ads marketing agency
• franchise development digital lead generation marketing agency
• franchise development google ads leads marketing agency
• franchise development google adwords marketing agency
• franchise development bing leads marketing agency
• franchise development facebook leads marketing agency
• franchise development bing ads marketing agency
• franchise development instagram leads marketing agency
• franchise development pay per click digital lead generation marketing agency
• franchise development microsoft ads marketing agency
• franchise development bing marketing agency

These are some of the most common phrases that we see people searching for in Google in relation to this question.  Our main focus here at Lead PPC is franchise leads and franchise lead generation.

“Franchise Development Marketing Agency” Definition:

Let’s start with the definition of what a franchise development marketing agency is.  Franchise development is the process that franchise systems use in order to find new franchisees.  Prior to the advent of the internet, a lot of franchise development was done face to face via trade shows or local seminars.  This day in age, the most common methodologies employed by franchisors to find new invests include:

• Online Ads (Google / YouTube Ads, Facebook / Instagram Ads, LinkedIn Ads, and TikTok Ads)
• SEO
• Franchise Broker Networks
• Franchise Portals 
• PR (Radio, TV, etc.)

We actually have an article called “Top 80 Franchise Lead Generation Sites” which breaks down who the top vendors are within the franchise industry.  Within this article, we highlight who we believe to be the Top 6 Franchise Ad Agencies, which are as follows:

1. Lead PPC
2. Scorpion
3. Curious Jane
4. Franchise Hive
5. TopFire Media
6. Qiigo

How Do You Select The Right Franchise Development Marketing Agency For Your Franchise System?

Now that you know what a franchise development is, let’s discuss how to find the right agency for your brand.  If you’re looking for the best agency for franchise development PPC, that’s going to be us here at Lead PPC.  If you need a group that does both SEO and PPC and has their own proprietary CMS (Content Management System), then Scorpion might be the best fit for you.

If you’re looking for a more holistic agency that can help with branding, PR, and content writing along with PPC and SEO, then you might want to take a look at Curious Jane.  If you need a CRM in addition to help with marketing, then you may want to consider Franchise Hive.  

If you are looking for a group with a lot of social accolades, then TopFire Media might be for you, as they work hard to make sure that they rank high every year on Entrepreneur.com’s list of top vendors.  Likewise, if you’re looking for an agency that works in a lot of different vertical markets and not just franchising, then Qiigo might be one to consider.

Another thing to consider is the exact industry that you are in.  We wrote an article called “How To Find The Right Restaurant Franchise Ad Agency” that talks about the restaurant franchising space specifically.  While you’re vetting various marketing agencies, one question you may want to ask is in regard to how many brands they have worked with within your specific franchising niche.  Some agencies are better at restaurant franchise development, while others may specialize in education or home service franchise development.

 

If you’re interested in speaking with us here at Lead PPC, please fill out our Contact Us form.  The form will allow you to book a call with us directly online via Calendly after you fill out the form.  Trust me, it will be worth the call.