Franchise Digital Agency Types (Advertising, Marketing, Etc.)
The term “Franchise Digital Agency” can mean a lot of different things including agencies that handle advertising, marketing, lead generation, PPC, etc.. This article seeks to break down the differences between these various types of agencies within the franchising space. Some of the common terms that people search for online in regard to this include:
- franchise digital advertising agency
- franchise digital marketing agency
- franchising pay-per-click digital lead generation marketing agency
- franchising ppc digital lead generation advertising agency
- franchise pay-per-click digital lead generation marketing agency
- franchise development digital lead generation marketing agency
- franchise development digital advertising agency
- franchise development pay per click digital lead generation marketing agency
- franchising ppc digital lead generation marketing agency
- franchising pay per click digital lead generation advertising agency
You can even get more granular beyond that when you get into specific sub-niches of franchising such as restaurants and home services where sometimes people will type terms into Google such as:
- restaurant franchise digital advertising agency
- restaurant franchise digital marketing agency
Franchise Digital Advertising Agency:
Franchise digital advertising agencies are going to be a subset of agencies that create and manage online ads on major platforms such as Google Ads, Facebook / Instagram Ads, and LinkedIn Ads. You could also include TikTok Ads, however the demographic on TikTok is so young that as of yet it hasn’t proven to be a strong recruitment tool for franchise development lead generation. However, TikTok can work for certain types of local franchise advertising, such as trying to advertise a local cookie franchise to college students or something of that nature.
Also, keep in mind that YouTube Ads are a part of the Google Ads platform. And, for some franchises, such as local home service franchises, creating a separate ad budget for Bing Ads is something worth considering as well.
Below is a list of franchise digital advertising agencies that handle these types of advertisements:
Franchise Digital Marketing Agency:
The primary difference between a “Marketing” agency and an “Advertising” agency is that marketing agencies often times offer a wider range of services beyond that of agencies that only manage ads. Some of these services might include:
- Search Engine Optimization (SEO)
- Website Creation
- Branding Services
- Trade Show Booth Creation
- Print Materials
- Email Marketing Campaigns
- Social Media Management
Here is a list of digital agencies that handle any number of these types of marketing services:
Franchise Lead Generation Agency:
Now let’s go one level deeper and talk about agencies that fall into the category of “Lead Generation”. This is going to include most of the companies listed above along with 2 more subsets, including “Franchise Portals” and “Call Verified Franchise Lead Providers”.
Here is a list of what we consider to be some of the top franchise portals out there:
While many of these companies may not be considered “agencies” by some people, within the franchising space they are definitely companies / websites to be aware of that can help you drive a wide variety of lead types.
Call Verified Franchise Lead Providers:
If we dig even deeper, we’ll run into what are called “Call Verified Franchise Lead Providers”. These franchise lead generation companies usually buy leads from franchise portals or drive leads via SEO or PPC. From there, they call each of these leads and verify that they are interested candidates prior to transferring those leads to companies or individuals such as franchisors or franchise brokers who purchase them.
Some of these top providers would include:
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Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.