Top 3 Franchise Local Store Marketing Agency Mistakes

If you’re reading this article, you’re probably looking to hire a Franchise Local Store Marketing Agency.  Whether you’re looking for a restaurant franchise local store marketing agency or a different industry such as home services, education, etc., the basic pitfalls are roughly the same.

Top Franchise Local Store Marketing Agency Mistakes:

There are so many ways to go wrong when trying to hire the right franchise agency that it’s almost laughable.  Here are some of the biggest mistakes that we see franchisors make when hiring the wrong ad agency:

• Mistake #1: Hiring Agencies That Don’t Understand Franchising – The last thing you want to do is hire an advertising agency that doesn’t have any experience in franchising.  If they don’t understand what the words “franchise development” mean, that should be a red flag. 
• Mistake #2: Charging Too Much – When you set pricing with your advertising agency, make sure that it’s a pricing structure that makes sense as you expand with multiple locations.  A good price range should be somewhere between $200 / mo. on the low end and $750 / mo. on the high end.  What primarily determines this is 2 fold.  First, if your offers need to change every week, then that’s much more demanding on an agency than offers that change every few months.  Second, the number of franchisees that need to speak directly on the phone with an account manager can also cost a lot more.  If you’re looking to save money, have offers that only change about once every 1-2 months and have the primary point of contact be with someone on the corporate side for phone calls (email and tickets directly from franchisees are fine though).
• Mistake #3: Poor Performance – It is a good idea to test out 2-3 agencies for your local store marketing.  Eventually, you’ll want to go with the agency that has the best ROI and the best communication between your team and the agency’s team.

 

If you’re interested in speaking with us, please schedule a call online using our Contact Us form.  Also, you may want to check out our longer more in-depth article on franchise agencies called “Top 80 Franchise Lead Generation Sites“.  Thanks!