Orthodontic Marketing Companies

Making the decision to hire Orthodontic Marketing Companies can be daunting.  Here are some fundamental questions to ask yourself before attempting to hire any Orthodontic Marketing Companies.

 

Do Orthodontic Marketing Companies Just Drive Leads Or Do They Also Drive New Patients?

In the competitive world of orthodontic practice, marketing is an essential tool that can mean the difference between an empty waiting room and a thriving business. When we think of dental marketing companies, we often equate their success to the amount of leads they generate. But is this the full story? Do these companies only drive leads, or do they go the extra mile to drive new patients through your door?

Orthodontic marketing companies are not merely lead generators. Their role is more comprehensive and critical. Yes, they do drive leads, but their core objective is to convert these leads into new patients for your orthodontic practice. To achieve this, they employ a blend of strategic marketing tactics such as SEO (Search Engine Optimization), PPC (Pay Per Click advertising), and social media marketing, to not only attract potential patients but also to convince them to choose your practice over others.

Moreover, these marketing companies also put a great deal of emphasis on the patient journey. From the moment a potential patient lands on your website, to the time they book an appointment, the marketing firm ensures that each touch point is optimized for conversions. This includes creating an intuitive and responsive website, optimizing local search listings, providing helpful content, and even managing online reviews and patient testimonials.

In a nutshell, orthodontic marketing companies do much more than just driving leads. They utilize their expertise in marketing and deep understanding of the orthodontic industry to drive new patients to your practice. Therefore, when choosing an orthodontic marketing partner, it’s important to consider their comprehensive services and not just their ability to generate leads.

 

Why Are Landing Pages And Conversion Rate Optimization (CRO) Important When Evaluating Dental Marketing Companies?

Landing pages and conversion rate optimization (CRO) are often overlooked components of digital marketing strategies. However, they are crucial for evaluating the effectiveness of dental marketing companies. Let’s delve deeper into why these two elements are so important.

A landing page is a standalone webpage specifically designed to receive traffic from various marketing campaigns. These pages are exclusively streamlined for a single objective, known as the call to action (CTA). For dental marketing companies, the landing page could be aimed at scheduling an appointment, signing up for a newsletter, or downloading a dental health guide.

The primary purpose of a landing page is to convert visitors into leads. They are the gateways that help turn interested prospects into potential patients. Without a well-designed and optimized landing page, a dental marketing campaign might fail to capitalize on its traffic, resulting in lost opportunities.

Conversely, Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete the desired action. This could mean filling out a form, booking an appointment, or even simply clicking on a button to learn more about a service. CRO is essential because it allows dental marketing companies to maximize the value of the traffic they already have.

Landing pages and CRO are critical when evaluating dental marketing companies because they directly impact the effectiveness of digital marketing campaigns. By focusing on these aspects, dental practices can ensure they are engaging potential patients in the most efficient way possible, ultimately leading to higher conversion rates and more scheduled appointments.

 

Need Help?

If you need help testing Google and/or Facebook ads for your Orthodontic practice, please fill out our Contact Us form. We would be glad to help.

 

Video Transcript

Hello there and welcome to LeadPPC.com. If you are viewing this page, you’re probably looking for some type of an orthodontic marketing company so a company that can help you drive more patients, drive more leads, probably online. Since most of the stuff these days is all done online. We have worked with over. I think it’s around 200 or so dentists and orthodontists since 2010, so definitely have a lot of experience with it actually with orthodontic marketing. Both Google and Facebook can work really well, so Google ads and meta ads they can both work well. I have 5 kids, a bunch of daughter and 4 daughters. A lot of them have braces so definitely familiar with what kind of the Avatar is that you’re looking for some things that are pretty important.

Landing pages are key. Having good conversion optimization is important so that you know what your KPIs are for us here at the PPC. What we mainly find is that there’s very targeted search terms that work really well for Google, so a lot of times it’s exactly what you think it would be. Someone who’s typing in orthodontist near me. Orthodontist city named think it’s like that. You definitely want to show up. There a lot of times you’re looking at, you know, $1,000 or so in your Google budget, and then as far as the geographic area we find that usually want to be somewhere between like 09:54 mile radius if you go. Under about 5 or 6 miles. It’s just there’s not enough people to be advertising to if you go too much further than that, then people don’t want to go that far to take their kids or to do braces for themselves. There are some cool promotions that you can do on Facebook, for instance, that can work really well as far as you know. Free consultation, free if you know. You also have some type like teeth whitening service or anything like that.

Anything you can think of that can help drive new people. In a lot of times with Facebook you want to have every 6 weeks to 12 weeks you want to be rotating out what your offers are because as as the as people view them, your frequency ad frequency rate goes up and the cost per lead goes up with time so you want to just keep those fresh. You don’t have to change like every week or anything like that, but you know every couple of months switching those up can be a good idea, but yeah, just making sure that you have a good marketing mix so you’re not overly reliant on one specific thing can be important. Even SEO can be helpful as well. If you do need help, feel free to hit this. Contact us button up here, fill out the form and then we can have a conversation about some strategies that would work specifically for you. That we have lot of experience and would love to talk to you so thanks so much!