2023 Tips For Getting Leads For Orthodontists

How To Get More Orthodontic Leads

How To Get More Orthodontic Leads

How Do You Get More Orthodontic Leads In 2023?


Need some Tips For Getting Leads For Orthodontists?  One of our top services is Google Ads for Orthodontists.  We’ve driven leads for hundreds of Dental / Orthodontic offices over the past decade.  High level, we have found that both Google Ads and Facebook Ads are productive and profitable.  One thing worth noting is that if you do have multiple Orthodontic office locations, using a single Google Ads or Facebook Ads account to advertise out of does seem to help quite a bit.  It tends to increase your quality score with Google and drive down your Cost Per Lead over time.  And, with Facebook Ads, it’s a bit easier to take your top ads in 1 location, clone them, and test them in a new location.

The most important thing to do is to make sure that you’re tracking your ROI.  It sounds simple, but it can be tricky tracking from phone call or web form all the way to revenue.  If this is something that may be too tricky or complicated for you, at least make sure that your phones are being answered in a timely manner and that you have a good handle on what your CPL (Cost Per Lead) is.

It’s also a good idea to keep a library of your top performing ads on both ad networks.  That way, you always have a reference point with a known CPS (Cost Per Sale) and CPL to refer back to when testing new ad creatives.

Below you will find some helpful suggestions for lead generation for Orthodontists:

Top 12 Orthodontic Marketing Agencies:

We dive into this a bit more in our article “How To Choose A Google Ads Agency“.  But, here is a list of who we believe to be the top 13 Orthodontic marketing agencies:

Top 13 Orthodontic Marketing Agencies

Top Orthodontic Lead Sources

Lead generation for Orthodontic offices is absolutely crucial. Some of the top lead sources that most modern Orthodontic practices use include:

  1. Google Ads
  2. Facebook Ads
  3. Direct Mail
  4. Radio Ads
  5. TV Ads
Top Dental Lead Sources

Which Lead Source To Start With

Of these 5 mediums, typically the easiest one to get started with is Google Ads. You can set a daily budget as low as a few dollars per day, and if you are good at tracking your leads, you can quickly identify search terms that are generating new customers.

Orthodontic Keyword Ideas For Google

Some of the top keywords that we find work for most Orthodontic practices include terms like:

  • +orthodontist
  • +orthodontist +near +me
  • +orthodontist +yourlocation
  • +dentist
  • +teeth +whitening
  • +vaneers
  • +oral +surgeon
  • +emergency +orthodontist
  • +orthodontic +office +near +me

Keyword Match Types Explained

The plus sign in front of the keyword is called a Broad Match Modifier, and basically keeps Google honest by making sure that those terms are locked in and actually in the search query generated by the end user. If you don’t put that in there, Google is basically granted license to advertise on anything that they see fit.

Facebook Ads For Orthodontists

Once you get Google working for you, Facebook is probably the next medium that is easily conquered. We find that timed promotions tend to work best. So, any type of special offer that only lasts for a short period time is great. Make sure to use high quality pictures, as pictures are one of the primary determinants of your Cost Per Lead (CPL).

Other Lead Sources

Direct mail is another common lead source for dental practices. There are a ton of firms that specialize in doing this. But, the key is to start small and get your ad creative nailed down prior to spending too much money here.

Often times, new neighborhoods are a great place to start, if you are in the suburbs of your city. And, a simple offer such as a New Patient Special or a discounted Teeth Cleaning can usually do the trick.

Radio and TV ads are mediums that many dental offices never even try. But, if you have multiple dental offices within a tight geographic area, it may not be a bad medium to test.


How to Get Orthodontic Leads and Patients: Additional Tips

Orthodontic practices are always looking for new leads and patients to grow their business. After all, the more people you have coming through your door, the better your chances of achieving success. But how do you go about finding orthodontic leads and patients?

In this guide, we’ll explore a few proven methods that can help you get more orthodontic leads and turn them into loyal customers. To begin with, let’s talk about digital marketing.

Digital Marketing

Increasingly, dental practices are relying on digital marketing as a way to generate new leads and patients. Digital marketing encompasses many different tactics like SEO (search engine optimization), social media campaigns, content creation, pay-per-click (PPC) advertising, and more.

One of the most effective digital marketing strategies for orthodontic practices is SEO. SEO involves optimizing your website to make it easier to find online. That could mean including relevant keywords in your content, optimizing images or videos, or ensuring that all links on your site are working correctly. With proper SEO, you can boost your rankings in search engine results pages and reach potential customers who are actively looking for an orthodontist near them.

Social media campaigns are another powerful way to promote your business online. You can create ads targeting people in specific locations with certain interests, demographics, and behaviors. This makes it much easier to reach a target audience that’s likely to be interested in your services. Additionally, you can create engaging content that encourages people to follow and interact with your business online.

Content creation is also an important part of digital marketing for orthodontic practices. You can create informative blog posts, educational videos, or helpful ebooks that offer valuable advice to potential patients. Not only will this help you get more leads and patients, but it’ll also build trust between you and the people who are considering using your services.

Offline Marketing

While digital marketing is a powerful tool for generating leads and patients, there’s still value in traditional offline methods as well. Networking is one of the most effective ways to get new leads and customers for any business—including orthodontic practices.

Attending local events and conferences is a great way to make connections with potential customers. You can also join professional organizations, such as the American Association of Orthodontists, and attend their events or conferences. Doing so gives you access to a network of experienced professionals that could open up new opportunities for leads and patients.

Referrals are another powerful method of getting orthodontic leads and patients. By providing excellent service to existing customers, they’re much more likely to recommend your practice to their friends or family members who may need orthodontic care in the future. To maximize this effect, you can offer discounts or other incentives to existing clients who refer new patients to your business.

Finally, you can also use traditional advertising methods to get orthodontic leads and patients. Advertising in local publications, radio stations, or on television can be a great way to spread the word about your practice and get new leads and customers. Additionally, direct mail campaigns are still an effective method of connecting with potential customers in your area.


Getting more leads and patients for your orthodontic practice doesn’t have to be difficult. By leveraging digital marketing techniques like SEO, social media campaigns, content creation, and PPC ads, you can reach a larger audience than ever before.


If you’re in need of more Orthodontic leads for your practice, please feel free to reach out to us via our Contact Us form.  Thanks!