2023 Tips For Getting Leads For Plastic Surgeons
Tips For Getting Leads For Plastic Surgeons
How Do You Get More Plastic Surgery Leads In 2023?
Need some Tips For Getting Leads For Plastic Surgeons? We’ve driven leads for hundreds of medical professionals over the past decade. High level, we have found that both Google Ads and Facebook Ads are productive and profitable. One thing worth noting is that if you do have multiple office locations, using a single Google Ads or Facebook Ads account to advertise out of does seem to help quite a bit. It tends to increase your quality score with Google and drive down your Cost Per Lead over time. And, with Facebook Ads, it’s a bit easier to take your top ads in 1 location, clone them, and test them in a new location.
The most important thing to do is to make sure that you’re tracking your ROI. It sounds simple, but it can be tricky tracking from phone call or web form all the way to revenue. If this is something that may be too tricky or complicated for you, at least make sure that your phones are being answered in a timely manner and that you have a good handle on what your CPL (Cost Per Lead) is.
It’s also a good idea to keep a library of your top performing ads on both ad networks. That way, you always have a reference point with a known CPS (Cost Per Sale) and CPL to refer back to when testing new ad creatives.
Top 15 Plastic Surgery Marketing Agencies:
Here is a list of who we believe to be the Top 15 Plastic Surgery Marketing Agencies:
Top Plastic Surgery Lead Sources
Lead generation for plastic surgery offices is absolutely crucial. Some of the top lead sources that most modern dental practices use include:
- Google Ads
- Facebook Ads
- Direct Mail
- Radio Ads
- TV Ads
Which Lead Source To Start With
Of these 5 mediums, typically the easiest one to get started with is Google Ads. You can set a daily budget as low as a few dollars per day, and if you are good at tracking your leads, you can quickly identify search terms that are generating new customers.
Dental Keyword Ideas For Google
Some of the top keywords that we find work for most dental practices include terms like:
- +plastic +surgeon
- +plastic +surgeon +near +me
- +plastic +surgeon +yourlocation
- +emergency +plastic +surgeon
- +plastic +surgeon +office +near +me
Keyword Match Types Explained
The plus sign in front of the keyword is called a Broad Match Modifier, and basically keeps Google honest by making sure that those terms are locked in and actually in the search query generated by the end user. If you don’t put that in there, Google is basically granted license to advertise on anything that they see fit.
Facebook Ads For Plastic Surgeons
Once you get Google working for you, Facebook is probably the next medium that is easily conquered. We find that timed promotions tend to work best. So, any type of special offer that only lasts for a short period time is great. Make sure to use high quality pictures, as pictures are one of the primary determinants of your Cost Per Lead (CPL).
Other Lead Sources
Direct mail is another common lead source for plastic surgery practices. There are a ton of firms that specialize in doing this. But, the key is to start small and get your ad creative nailed down prior to spending too much money here.
Often times, new neighborhoods are a great place to start, if you are in the suburbs of your city. Radio and TV ads are mediums that many plastic surgery offices never even try. But, if you have multiple offices within a tight geographic area, it may not be a bad medium to test.
Additional Plastic Surgery Lead Generation Tips
Are you a plastic surgeon looking for ways to generate more leads to your practice? If so, you have come to the right place. In this article, we will discuss the most effective ways for plastic surgeons to generate leads.
First and foremost, it’s important to understand that generating leads for a plastic surgery practice is no easy task as it requires a bit of creative thinking and thorough research. Fortunately, there are several strategies that can help you increase your lead generation efforts and get more patients in your doors.
One of the best ways to generate leads for a plastic surgeon is through organic search engine optimization (SEO). SEO is the process of optimizing content on your website so that it appears in search engine results when people search for specific terms related to plastic surgery. This means creating content that includes relevant keywords and phrases such as “plastic surgery” or “breast augmentation” and ensuring that your site is optimized for mobile devices. Additionally, having an up-to-date blog with useful content related to plastic surgery can also help drive traffic to your website.
Another great way to generate leads for a plastic surgeon is through online advertising campaigns. Digital ads can be used to target potential customers by using specific demographics such as age, gender, location, etc., allowing you reach out directly those who are most likely interested in receiving services from a plastic surgeon. Additionally, digital ads can also be used in retargeting campaigns by targeting those who have visited your website previously but didn’t convert into paying customers yet.
Social media marketing can also be an effective way of generating leads for a plastic surgeon. By creating social media accounts on platforms like Facebook, Twitter, Instagram or LinkedIn, you can reach out directly to potential customers who may need services from a plastic surgery office like yours. On these platforms you should post informative content regarding different types of procedures offered at your practice and encourage engagement with your followers while addressing any questions they may have regarding the services provided by your office.
Another strategy for generating leads for a plastic surgeon is email marketing campaigns. These campaigns allow you deliver personalized messages directly into potential customer’s inboxes while providing them with helpful information about the services offered at your office along with special discounts or promotions if applicable. Additionally, email marketing provides measurable data which allows you track which messages were opened or clicked by recipients providing insight into what kind of messages resonates better with particular audiences helping increase conversion rates over time.
Finally, one more great way of generating leads for a plastic surgeon is through referrals programs where existing patients are incentivized with rewards or discounts if they refer friends and family members who would be interested in receiving services from the practice as well.
Our agency isn’t great at everything, but we are really good at Google Ads and Facebook Ads for dental offices. So, if you would like some help, feel free to reach out and we would love to help you get more plastic surgery patients.
Our main focus here at Lead PPC is franchise leads and franchise lead generation for those in need of PPC leads. If you are in need of leads, please feel free to reach out to us on our Contact Us form.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.