Chiropractic Advertising Agency

If you’ve landed on this page, you’re probably in search of a Chiropractic Advertising Agency that can help you drive more new patients for your practice.  We’ve been working with chiropractic practices specifically with PPC (Pay Per Click) advertising on Google since 2016.

 

What Are The Do’s and Don’ts of Chiropractic Advertising?

Advertising is one of the key elements of a successful business, and a chiropractic practice is no different. To tap into your potential patient pool effectively, it’s vital to focus on advertising strategies that work best for your industry. So, here are some do’s and don’ts when it comes to chiropractic advertising.

Do’s

1. Understand Your Target Audience: A successful advertising campaign begins with a clear understanding of your target audience. Research their needs, concerns, and preferences regarding chiropractic care. Tailoring your marketing messages to their needs will boost their interest in your services.

2. Use Social Media: Social media is a cost-effective platform to reach a wide audience. Share informative content related to chiropractic care, health tips, or success stories of your patients.

3. SEO and Local Search: Optimize your website for search engines to increase its visibility. Also, focus on local search optimization. Many patients search for local chiropractic care providers, so ensure your practice shows up in those searches.

Don’ts

1. Don’t Ignore Reviews and Testimonials: Negative reviews, if not addressed, can damage your reputation. Respond to all reviews professionally and courteously, demonstrating that you value your patients’ feedback.

2. Avoid Medical Jargon: While it’s important to convey your expertise and knowledge, using too much medical jargon can confuse potential patients. Strive for a balance between professionalism and accessibility in your communications.

3. Don’t Neglect Traditional Advertising: Even in the digital age, traditional advertising methods, like print ads or community events, can still be effective, especially for older demographics.

The key to chiropractic advertising lies in effectively communicating your value proposition to your target audience. With the right advertising strategy, you can attract more patients, grow your practice, and deliver excellent healthcare services. Remember, the effectiveness of your advertising isn’t measured by how much you spend, but by how well it resonates with potential patients.

 

Need Help?

If you need help testing Google and/or Facebook ads for your chiropractic practice, please fill out our Contact Us form. We would be glad to help.

 

Video Transcript

Hello and welcome to LeadPPC.com my name is Grant James and I’m the owner of the company, and in this article I’m going to be talking about chiropractic advertising agency. So if you are in the market for a chiropractic advertising agency one that works specifically with chiropractors, we would definitely love to have a conversation with you. Um, we have been working with chiropractor since 2016, and in this article I basically walk through and I don’t even know how you exactly spelled don’ts, but what the dos and don’ts of chiropractic advertising are high level. The most important thing is that you keep track of the keywords and the audiences on meta Facebook, Instagram that are actually converting into patients for you a lot of times with chiropractors, things are going to be driven through phone calls, so maybe you’re using call tracking metrics or call rail or something like that, and in those systems you can easily easily just put like the amount of revenue that was generated, ballpark from a new customer and Mark whether they were a sale or not, and that way you can come back and say hey, this person came from this keyword, this campaign ad group keyword search quarry and they became a client or they did become a client they brought this amount of revenue.

They can do a quick report and say, okay, I spent $1,000 this month and I brought in $3,000 worth of revenue. And remember also there’s something to be said about referrals like even for ourselves. I mean, I can tell you my cost per per opportunity is about like a hundred and $35. My we close 15% of those so it’s a little over $1,000 per sale, um, and then beyond that then I know um, you know exactly like what keyword those people came from, and also I get a certain amount of referrals from those people. So about 80% of our business comes from referrals, but the initial customers that drove those referrals came from primarily Google ads or organically off of our website through articles and things like that.

So those types of things are important to remember, so you want to make sure that you do have a good positive return on investment from your initial ads, but also keep in mind that that initial catalyst also sparks additional customers that can come in that would have never come had you not done that original advertisement. So it’s important to do SEO to do paper click to do social media. For us we only do the paper click side of things so you would need to have someone who can help you at least get a website up, but for us we make all the landing pages and all that type of stuff, so regardless of whether you have a upset or you don’t, we can still help you, we just don’t manage like content and.

Stuff for clients. We do it for ourselves enough for clients as far as don’t don’t ignore reviews and testimonials. If you have negative reviews that can really hurt you try not to get like too much into medical jargon unless you’re trying to rank specifically for those trims. Just make sure that it’s easy to understand and don’t neglect traditional advertising. That’s something that’ you know, especially the referral side of things you want to make sure that you lean into that anyway. If you are in need of an agency that works with car breakers, feel free to click on our Contact Us form, fill that out and we can have a conversation. See if we be a good fit for you. Thanks so much!