Chiropractic Google Ads

Getting Chiropractic Google Ads up and running and dialed in properly for your chiropractic practice can be an absolute game changer.  Unfortunately, it can also be a total train wreck if you engage with the wrong agency or don’t follow up with the leads properly.  But, when done properly, chiropractic Google Ads can be the eternal gift that keeps giving.  As long as people are using the internet, you’ve got a built in new customer base.

 

5 Common Mistakes When Running Chiropractic Google Ads

In the digital age, chiropractors are increasingly turning to Google Ads for patient acquisition. However, many chiropractic practices fall into common traps that can drain their ad budget without delivering the desired results. Let’s delve into some of these major pitfalls.

Not Defining a Clear Objective

One fundamental mistake is not having a well-defined objective for the ad campaign. Whether it’s to attract new patients, promote a specific treatment, or increase brand awareness, it’s critical to have a clear goal. Without a specific objective, it becomes challenging to measure the success of your campaign and tweak it for better performance.

Poor Keyword Research

Another common pitfall is poor keyword research. Many chiropractors either use overly broad keywords, which attract irrelevant clicks, or overly specific ones, which fail to generate sufficient traffic. An efficient approach is to utilize long-tail keywords that are specific enough to target the right audience, yet general enough to generate decent traffic.

Ignoring Ad Quality

Quality is often overlooked in favor of quantity. Remember, Google rates ads based on relevance, expected click-through rate, and landing page experience. Ads with higher quality scores often cost less and rank higher. Therefore, ensuring your ad copy is well-written, relevant, and leads to a user-friendly landing page is crucial.

Neglecting Mobile Users

Many chiropractors fail to realize the potential of mobile users. With the growing trend of mobile searches, it’s essential to have mobile-friendly ads. Ignoring mobile users can lead to a significant loss in potential patients.

Not Tracking Performance

Lastly, failing to monitor ad performance is a common mistake. It’s important to regularly analyze your ad performance and make necessary adjustments. This helps to ensure that your ad spend is being used efficiently and your campaign objectives are being met.

Avoiding these common pitfalls can help you maximize the benefits of your Google Ads campaign, attract more patients, and grow your chiropractic practice. Remember, patience and continuous optimization are key to a successful Google Ads campaign.

 

Need Help?

If you need help testing Google and/or Facebook ads for your chiropractic practice, please fill out our Contact Us form. We would be glad to help.

 

Video Transcript

Hello there and welcome to our website leadppc.com. PPC stands for paper click, so if you’re reading this article you probably are looking for someone to help with Google ads within the chiropractic market, which is exactly what we do. We’ve been working with chiropractors since 2016. It’s definitely space we feel very confident in and we’d love to talk with you. Long story short. If you would like to talk with us, you can just call this number up here a 33 Lee PPC or click the contact us button, fill that out. You can book an appointment right online, probably with me to talk about how we could do Google ads for your practice and kind of some of the things to avoid and best practices in that type of stuff. In this article. I’m basically talking about the 5 common mistakes when running chiropractic Google ads. One of the things just high level is that you definitely just want to make sure you know what keywords are driving customers and making sure that you’re not overspending, especially the beginning because your little your worst ads will be right at the beginning before things are all optimized. So a lot of times people come in like really heavy from the get go without with a brand new add account.

They’re not used to getting those types of leads there. People need to make sure they’re picking up the phone because if you miss those them. The numbers are off and all that type of stuff, so here are some some common mistakes. One is not defining a clear objective so the objective should be to get new patients. Always yeah, driving phone calls is nice. Getting clicks I guess is nice, but really making sure that your whole focus is on driving new patients and doing where those patients came from, exactly what keywords they typed in and how much revenue they generated. Um poor keyword research. If you’re going after the wrong terms, it’s just not gonna work very well for you a lot of times. It’s extremely simple.

People are typing in chiropractor chiropractic, that type of stuff near me, city name things like that. Maybe it’s the type of accident type of injury that they have, but don’t get too crazy on the types of things that you’re going after, especially things like back pain, knee pain. Sometimes people just want to buy like a simple remedy, whereas if they’re typing chiropractor chiropractic type of things they literally want you. We run into the same thing like we’re an agency, so when people type in like you know, paper click agency or chiropractic pay per click agency agency is like a trigger, whereas they may just be looking for paper click advice if they are not typing in something like a service provider such as a character or an agency ignoring ad quality can cause problems. This one usually isn’t like too bad. But it is important that you don’t have any of the spellings within your ads that you do have a good value proposition and your ads speak louder than the other ads around you.

So if there aren’t very good advertisers in your space, it’s not that big of the deal, but if there are some other heavy header chiropractors, you really need to look at what they’re saying and compete with that. Don’t neglect mobile users anytime you can get like click to call just so they don’t have to go to the website. That’s better or where they’re going through Google my business listings and you’re tracking them back through Google ads. That can be really important, but long story short you wanna make sure that you have an idea of like, hey, I spent, you know, 1500 dollars this month and I drove $5,000 with the new patients, and I know that those $5,000 were the new patients are gonna drive an additional $10,000 through no referrals, so that type of stuff is important if you do need help. Like I said, feel free to fill off this. Contact us form and we can kind of hop on a call and talk through things in more detail from there. But thanks so much for visiting our website. We’d love to talk with you.