So, you’re looking for a Chiropractor PPC company that can help you drive more new patients online via Google Ads and perhaps Meta Ads. Well, you have come to the right place! Mastering chiropractor PPC isn’t an easy task. In fact, we’ve been doing it since 2016, and it definitely took us a lot of trial and error to figure out exactly what drives new patients and what doesn’t.
How To Drive New Patients Via Chiropractor PPC
Pay-Per-Click (PPC) advertising is a potent tool in the arsenal of any marketer or business owner looking to attract new patients to their chiropractic practice. This form of online advertising allows businesses to bid for their ads to appear in a search engine’s sponsored links for specific keywords related to their services. When implemented correctly, PPC can yield impressive results, attracting new patients who are actively seeking chiropractic services in your local area.
Understanding Your Target Audience
Before launching into PPC, it’s vital to understand your target audience. Who are the people that need your chiropractic services? Understanding their pain points (in this case literally their pain points), demographics, and online behaviors help you to craft persuasive and targeted ad copy, making your campaign more likely to succeed.
Optimizing Your Keyword Strategy
Keywords are the backbone of any successful chiropractor PPC campaign. Start by using tools like Google’s Keyword Planner to find high-volume keywords related to your practice. Aim for a blend of broad, specific, and long-tail keywords to cast a wide net and drive traffic.
Crafting Compelling Ad Copy
The next step is to write compelling ad copy that will prompt potential patients to click. Highlight the benefits of your services, make a unique selling proposition, and ensure that your ad copy aligns with your landing page.
Designing a Landing Page That Converts
Once a user clicks on your ad, they should land on a page that persuades them to make an appointment. Ensure your landing page is visually appealing, easy to navigate, and includes a clear call to action. Consider patient testimonials or case studies for added credibility.
Track, Analyze, and Optimize
Finally, remember that PPC is not a set-it-and-forget-it strategy. Regular monitoring and analysis allow you to tweak your campaign for better performance. Use tracking tools to understand what’s working and what isn’t, and don’t be afraid to experiment with different keywords or ad copy.
PPC advertising, when used correctly, can prove to be a powerful method for driving new chiropractic patients to your practice. By understanding your audience, optimizing your keywords, crafting compelling ad copy, designing effective landing pages, and continually analyzing and optimizing your campaigns, you can make the most out of your PPC efforts and grow your practice.
If you need help testing Google and/or Facebook ads for your chiropractic practice, please fill out our Contact Us form. We would be glad to help.
Hi there! And welcome to our website here at leadPPC.com. My name is Grant James. It’s a pleasure to meet you if you are viewing. This video is probably because you’re most likely on our website doing this article that I wrote a while ago called Chiropractor PPC. It’s really pretty simple. If you’re looking for a pay per click agency or a person that can do paid ads, Google ads, meta ads, Facebook, Instagram, all the type of stuff to attract new chiropractic patients. Then we are a group that obviously does that we’ve been working with chiropractors since 2016. There’s just a lot of things that are there to be learned in order to do that properly. Definitely wanna make sure that you’re working with an agency, even if it’s a really big agency, an agency that has experienced directly of working with chiropractors because every industry is different.
Lead generation is different from e-commerce, um, chiropractors different from the dental office and different from franchising and all those different types of things. So a couple of things just like high level is that it’s really all about driving new patients. You don’t want to just be driving leads or phone calls. You really want to make sure that you’re driving new patients and you know the key metrics. The KPIs that you want to shoot for are what is the Cost Per Lead. Usually it’s going to be a phone call if it’s Facebook it’ could be like. A web form film, but a lot of stuff is literally people who are just on Google who are typing in chiropractor near me or you know back pain chiropractor. It’s very similar actually to personal injury. Um, you can even do remarketing to people who have uh are working looking for a personal injury lawyer and cell chiropractic stuff. There’s some really unique types of strategies that you can do, um, but long story short you want to know your cost per leaders and your cost per sale or new quiet acquisition.
I bring this up in other videos as well, but it’s really important that you realize that a lot of times you’re getting new patients from Google ads, Facebook ads, but if your business is anything like hours, about 80 percent of our business comes from referrals. But if you didn’t do the initial advertising through you know organic articles like this or through Google ads. Google my business listings those types of things you never end up with all those referrals. So a lot of times you can get like 04:57 times as many patients that started initially from Google ads. So keep that in mind. Someone has a friend that got injured in a similar accident or something like that understand your target audience. The biggest thing on this is that you wanna make sure that you’re going after keywords of people that are actually interested and that the geographic settings are proper, so you. Wanna make sure that you’re not going after you know stuff in the wrong city or wrong state, or even you don’t wanna go too wide.
Um with chiropractic stuff. People go a little bit further than they would for a dental office. A dental office is like 6-10 miles chiropractor. Sometimes people go like as much as 10-15 miles, but you know if definitely don’t want to be going super super far unless there just no chiropractors in that area, which typically isn’t the case. Anytime you do get a lead that comes through that converts into a customer. It’s a good practice to try to figure out exactly what keyword they came from a lot of times. You can do some cool things through like call tracking metrics or call rail to basically predict what keyword that person came from. There’s some kind of trickery stuff you got to do in there and it can be. It’s not 100% accurate, but there are some ways that you can basically figure out what keyword someone typed in, especially through a paper click. Harder to do for more organic stuff. Make sure that you have compelling add copy and that your landing page converts.
This is key if your landing page converts at a 1 percent rate versus a 10 percent rate a lead that should cost you like 30 dollars is going to cost you 300 dollars so those landing pages are really key if you do find a. Landing page that works for you that has a good conversion rate. Don’t be too crazy with it just kind of stick to the stuff that converts and then with your account manager make sure to go back and like track, analyze, optimize and try to get better each time. If you do need help with your chiropractic advertising, feel free to call us here at A33 Lee PPC or click the contact us button. You can fill out the forum and just book an appointment right online, probably with me and we can kind of talk through it and if we’re not a good fit for you I can definitely get some recommendations of other groups that might be, but thanks so much for coming to our website and I hope you have a fabulous day.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.