Franchise Development Services
Hiring the right companies that offer Franchise Development Services is absolutely crucial for any franchisor. Let’s talk about the 3 major types of franchise development services that you should highly consider hiring in order to make your franchise system a success:
- Franchise Development Advertising Agencies
- Franchise Broker Networks
- Franchise Sales Organizations (FSOs)
Franchise Development Advertising Agencies
Of these 3 types of franchise development services, the first one that you really want to look at is an agency that provides franchise development advertising. This is exactly what we do here at Lead PPC. If you don’t have a solid franchise marketing agency doing your fran dev ads, you are behind the curve and you should engage with one ASAP. The average Cost Per Sale when working with a franchise development advertising agency is typically between about $5,000-$12,000 which is palatable for most franchisors. And, if you have a franchise system with an average initial investment that is <$100,000 your Cost Per Sale may be between about $1,500-$5,000.
Franchise Broker Networks
After you have a solid franchise ad agency pumping out leads and helping you drive sales, you’ll want to bump your ad spend up from about $1,500 to about $3,000 / mo. Once you reach that point and you’re closing deals consistently, it’s time to get 1-3 franchise broker networks going. You should anticipate an average Cost Per Sale of about $25,000 all-in when working with franchise broker networks, including the annual fee, commissions, and sponsoring 1-2 events per year so you can meet the brokers who are helping you sell franchises.
Here is a list of what we consider to be some of the top franchise broker networks:
Franchise Sales Organizations (FSOs)
As far as franchise development services go, the last service provider you should consider being is an FSO. FSOs take the leads that you generate via PPC from your franchise marketing agency as well as mature leads from franchise broker networks and sell everything for you so that you can focus on other aspects of your business. They also provide a lot of valuable insight, which helps improve your overall sales systems and processes.
Here are some FSOs worth considering once you have the right franchise marketing agency (such as us here at Lead PPC) onboard and have engaged with 1-3 franchise broker networks:
If you would like to speak with us about potentially having us help drive quality franchise leads for your franchise please fill out our Contact Us form.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.