Franchise Focused Marketing
Google Ads Franchise Focused Marketing Tips
These are just some basic high-level franchise focused marketing tips, but they may help you as you consider using Google Ads. In the competitive world of franchise businesses, leveraging digital marketing tools like Google Ads is essential for driving traffic, increasing visibility, and ultimately, achieving growth. Today, we’ll explore key strategies that can optimize your Google Ads campaign specifically for franchise-focused marketing.
Understand Your Audience
Before diving into Google Ads, it’s crucial to understand your target audience. Knowing the demographics, interests, and behaviors of your potential customers can help tailor your advertisement content and make it more appealing. Google Ads provides tools for audience segmentation, allowing you to reach the right people at the right time.
Utilize Location Targeting
In franchise marketing, location is everything. Google Ads offers geotargeting features which allow you to display your ads to customers in a specific location. This can be incredibly beneficial for franchises operating in multiple locations.
Optimize Your Keywords
Keywords are the foundation of your Google Ads campaign. Choose them wisely to ensure your ads appear for relevant searches. Tools like Google Keyword Planner can provide insights into popular search terms related to your business.
Focus on Ad Quality
Remember, the quality of your ad matters more than the quantity. High-quality ads with relevant content, compelling headlines and clear call-to-actions have a greater chance of converting.
Monitor and Adjust
Regular monitoring and adjustment of your Google Ads campaign is vital. Keep an eye on metrics such as click-through rates (CTRs) and conversion rates, and adjust your strategy as needed.
By implementing these tips, you can optimize your Google Ads for franchise focused marketing, ensuring you reach your desired audience effectively. Remember, the world of digital marketing is ever-evolving, so continuous learning and adaptation is the key to staying ahead.
If you would like to speak with us about potentially having us help drive quality franchise leads for your franchise please fill out our Contact Us form.
Hi there! And welcome to Lead PPC. A big focus for us of like probably 95 percent of our book of business is working with franchise or so. It’s probably why you found us. We rank really high on a lot of various keywords and perhaps you are on our website right now looking at an article about franchise focus marketing, so I just wanted to introduce myself. Obviously we’d love to talk with you more about what exactly you’re trying to do because there’s lots of types of franchise marketing you can be doing radio, PR, print trade shows, all sorts of stuff. Our real focus here at Lee PPC is going to be paper click advertising for franchise orders, a lot of franchise development, and also a lot of local local marketing for individual stores. Um took a couple tips here. I mean this is kind of a more generic because it’s kind of a generic turn franchise focus marketing, but here are some things that are kind of importance. I mean utilizing Google ads and Facebook ads meta ads are gonna be some of the most important things that you can do, so you gotta really understand who your target audience is.
If it’s franchise development you’re trying to get in front of people that have that you know the net worth, liquid assets available to invest, so when you’re doing your ads, make sure that if you’re on Facebook you’re saying, hey, it’s a 350, 000. Dollar investment and reiterating that on your landing pages, so you’re going after people in audiences that actually have that type of potential investment capability. Utilize location targeting. This is important on the franchise development side of things. Always make sure that you’re advertising where you do have uh FDDs and where it operationally makes sense for you to do. You also don’t wanna be too narrow so you probably don’t wanna be going after zip codes. Maybe the closest you would do is D. M. A. Is what you’re like kind of cities like Chicago, D. F. W stuff like that, but even still a lot of times you want to go for all the states that you have your FDDs in that make sense operationally and then negate out all the areas that you already have existing franchisees.
That’s kind of what you want to do on on targeting and then you’re doing local advertising, then you really are trying to go a lot of times. It’s like a 5 to 10 mile radius around it’ sometimes it’s much bigger if you can serve us a bigger area than that, but you just don’t want to be advertising, you know, in locations that don’t make any sense for you. That’s a huge waste of money optimizing your keywords. The biggest thing with optimizing your keywords is when Leeds come through. Make sure you capture what they typed in. Sometimes this is harder to do from an. SEO perspective, but from a paper click perspective Google will let you use what’s called UTM parameters and so you can send across things like campaign, ad group, keyword, search, quarry stuff that into your CRM or into your Google sheet, and that way you know someone makes it to Discovery Day, meet the founders qualified opportunity turns into a franchise sale where they came from exactly as you can focus for on that.
If you’re doing a local consumer advertising, you really want to be tracking ROI so to do that a lot of times it’s like you’re tying into your point of sale system or your online sale stuff a lot of times some groups can only track their online sales and so you kind of have to know okay, what percentage of my total revenue it is online sales and what does that look like and kind of guess on what your ROI is because there’s different systems, problems where it’s hard to get someone that you know saw an ad here and they didn’t buy online, but they came in the store. So sometimes you got to work through some of those types of issues to optimize for your keywords, but that can be important. Focus on add quality.
You really wanna make sure you have good quality scores and that the ads make sense and then make sure you’re like regularly monitoring and adjusting it which is why a lot of people hire agencies because. It’s a lot of stress for individual employees a lot of times to to manage all that money, and so anyway a lot of agencies make the most sense. But if you do need help with your franchise, focus, marketing, feel free to contact us. We have a contact us button right here. You can click there, fill out your the form firstly, last NBL phone of our business name, request appointment and then that will go to my calendar. You can just book an appointment with me online right there, but we’d love to talk to you and thanks so much for coming to our website.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.