Will A Franchise Marketing Company Increase Franchise Sales?
The whole purpose of hiring a Franchise Marketing Company is to improve your franchise system, but it’s important to really ask yourself, “Will A Franchise Marketing Company Increase Franchise Sales?”. These sales can be in the form of new franchisees coming on board or increased customer revenue from local franchise stores.
On the franchise development side of things, it’s important to keep in mind that your Cost Per Lead should be somewhere between about $20-$100 and your Cost Per Sale should be somewhere between about $5,000-$15,000. If your numbers are outside of those ranges, it’s extremely hard to consistently have profitable franchise marketing campaigns.
4 Things To Consider When Considering Using A Franchise Marketing Company:
Franchise marketing agencies specialize in strategies designed to target the right audience, leveraging their expertise to push the unique selling propositions of a franchise. Their knowledge of the franchise landscape helps them to understand the nuances of this sector, making it possible for them to devise tailored marketing strategies that resonate with prospective franchisees.
Firstly, a franchise marketing company brings in the element of expertise. They have a profound understanding of the franchise industry and its unique challenges. They can quickly identify the strengths of your franchise, and then communicate these strengths to your prospective franchisees effectively. This can significantly increase the number of inquiries you receive, and in turn, the number of sales.
Secondly, they can provide you with the right marketing tools. In this digital age, online presence is crucial. A professional franchise marketing company can enhance your online visibility, making it easier for prospective franchisees to find you. This includes website design, SEO, content marketing, social media management, and pay-per-click ads. These tools not only attract potential franchisees but also engender trust and credibility.
Thirdly, a franchise marketing company can save you time and resources. Rather than spending your time trying to figure out the right marketing strategies, you can leave it to the experts and focus on other aspects of your business. This streamlining can lead to more efficient operations, which can indirectly increase the franchise sales.
Fourthly, a franchise marketing company can provide invaluable insights gained from their work with other franchises. They can share best practices and even help avoid common pitfalls. This wealth of knowledge can lead to a more effective and successful marketing strategy.
The decision to hire a franchise marketing company should not be taken lightly, though. It’s an investment, and like all investments, it should be approached with careful consideration. You should weigh the potential benefits against the costs, considering your specific needs and objectives. Not all franchises will have the same marketing requirements.
In summary, while a franchise marketing company can’t guarantee an increase in franchise sales, the expertise, resources, and tools they provide can significantly improve your chances of attracting and securing more franchisees. It’s an investment that has the potential to deliver substantial returns, making it a viable option for franchises looking to grow and expand.
If you would like to speak with us about potentially having us help drive quality franchise leads for your franchise please fill out our Contact Us form.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.