What Are Franchise Leads?

What Are Franchise Leads

What Are Franchise Leads

The definition of “Franchise Leads” is a sales contact that is interested in potentially investing into a franchise and becoming a franchisee.  These prospective franchisees are typically contacted by franchise sales development representatives, franchise brokers, or franchise sales organizations. 

The most common mediums used to produce franchise leads are:

  • Organic SEO
  • Digital Marketing PPC
  • Franchise Portals
  • Franchise Broker Networks
  • Trade Shows
  • PR

Analyzing the Different Types of Franchise Leads and Which Ones Will Work Best for You

There are a variety of types of franchise leads out there, and each type has its own strengths and weaknesses. If you’re looking to get the most out of your lead generation efforts, it is important that you understand the differences between each type so that you can select the one that will best serve your needs. We’ll explore the different kinds of franchise leads below.

The first kind of franchise lead is a cold call or direct mail approach. This is essentially a traditional marketing method in which you contact potential customers who have yet to show any interest in franchising with your company. To do this successfully, you need an effective sales script (or at least some basic knowledge about selling) and an established list of potential leads.

The second kind of franchise lead is an online lead. This type of lead generation typically involves using the Internet to target prospects who have already expressed some interest in franchising your business. This could include using email campaigns, social media ads, or other forms of digital marketing to reach out to potential leads.

The third kind of franchise lead is a referral system. A referral system relies on existing customers or partners to refer new leads to you, potentially resulting in more qualified and better-targeted prospects for your franchise business. It’s important to establish a good relationship with existing customers and partners so that they are willing (and able) to help you find new business opportunities through referrals.

The fourth type of franchise lead is a combination of the three approaches above. This means that you’re combining cold calling with online lead generation and referral systems to create a more comprehensive approach to reaching out to potential customers. By using all three methods in tandem, you can increase your chances of finding high-quality leads and targeting those who are most likely to be interested in franchising with your business.

Finally, it’s important to keep track of the progress and performance of each type of lead so that you can determine which method is working best for your business and adjust accordingly if necessary. For example, if you’re seeing success with online lead generation but not through referrals or cold calls, then it might make sense to shift some resources towards the other methods.


Need Help?

If you would like to speak with us about potentially having us help drive quality franchise leads for your franchise please fill out our Contact Us form.

We are a boutique franchise marketing agency / franchise ad agency that specializes in franchise marketing and franchise advertising via PPC (Google Ads + Meta Ads).

Additionally, if you need help with franchise sales or with finding a solid franchise broker, we would be more than happy to share our opinions with you on the subject.  Thanks!


Video Transcript

Hey there! This is Grant James with Lee PPC welcome to our website or our YouTube channel. This is a pretty basic video, but I’m gonna be going over what our franchise leads, so in this article I can talk about kind of the definition of franchise leads. Basically these are leads that usually it means franchise development leads, but its leads that franchise wars or franchise development reps used to help find new franchisees so to find people that are actually going to invest in a new franchise. Um, there is another definition of franchise leads and that is basically any type of a consumer that is, you know you’re a local fish restaurant, let’s say, and you are looking for more people to come to your fish store and that fish store happens to be um, some type of a franchise so you’re just looking for more local customers to come and visit your store.

That’s another definition but usually has a deal with franchise development leads or more detailed way to kind of look for that. There are a few different places that people will get franchise leads and I kind of let some of them here, but basically organically through search engine optimization. It’s really hard to get a lot of volume through this to be honest digital marketing paper click which is what we do here and lead PPC so it’s primarily going to be Google ads and meta ads or Facebook slash Instagram ads. We don’t see as much coming from YouTube. We don’t see as much coming from LinkedIn, but we see a lot of deals. We’ve worked with over 250 brands since 2010 and help close a lot of deals. We’ve managed all over 25 million dollars and ads for franchise development league generation. Um, so yeah, that’s kind of a there’s a a lot of leads to be generated in that space franchise portals.

This is gonna be like franchise direct, franchise Gator, Evan, entrepreneur, dot com, franchise broker networks and I would say even outside of franchise portals. There’s also like call verified lead groups like 5th Avenue Leads. You could even put Biz by Cell in there for franchise broker networks. That’s gonna be there’s 1t of these, but the entrepreneur source IFPG, francer, Fran. Net there’s a bunch of those. I have articles that we’ve written on, those specifically trade shows. The best trade shows really are either gonna be some of the big franchising conferences that are held each year or really going to franchise broker network conferences and getting to know specific brokers that can sell for you and then PR. Although we don’t see as much coming from this as a good way to waste a lot of money. A TV radio, that type of thing from this articles to talk about kind of analyzing the different types of franchise leads and which ones will work best for you. So there’s some information there’ you.

You may want to take a look at and if you do need help, feel free to fill out our contact us form right here and we can definitely help you drive more franchise leads. Thanks so much!